How To Write a LinkedIn Profile Summary

by | Jun 21, 2020

How To Write Linkedin Profile Summary

Your LinkedIn profile summary is the first thing that people look at when they want to connect with you. It captures the essentials of your professional identity.

Although some of you might just use the default summary automated by LinkedIn, customizing your own profile summary is better.

LinkedIn is a powerful networking tool, with over 500 million users worldwide. You don’t want your profile to drown along with the others, right? You need to establish your own identity.

Once you read and apply what we’ve shared in this post, you will have a LinkedIn Summary that can give others a great first impression.

You might be curious…

What’s next after you’ve an amazing LinkedIn summary.

The answer?

You can give your profile to be more credible by getting LinkedIn Endorsements from real business owners.

The fast and safe way is to buy LinkedIn Endorsements packages from a reliable marketing service provider.

With a combination of a great LinkedIn Summary and Endorsements from real users.

It will help you to make a strong first impression that will leave people want to network with you.

Now, how do you write a great LinkedIn profile summary?

In this post, we will provide a thorough explanation of how you can write a powerful LinkedIn profile summary. Before that, let’s start with the basics.

LinkedIn Summary

What is a LinkedIn Profile Summary?

Found at the top of your LinkedIn profile and just below your photo, the profile summary provides an overview of your professional life. To be exact, you are allowed to condense it to a maximum of 2,000 characters or roughly 300 to 350 words.

The best LinkedIn summaries establish a person’s professional mission and highlight the robust experience they had. To come up with this, here are some tips to guide you in the process.

How Do You Write a LinkedIn Profile Summary?

Know your audience.

This is a pretty common tip in any form of communication. LinkedIn, as the world’s biggest professional social network, capitalizes on connecting people with similar interests. As such, you need to write your profile in line with the needs of the people you want to impress and influence.

Think about it this way. What do you want them to know about you? How do you want them to feel after reading your summary?

Once you’re clear about the audience you want to reach, you can craft a specific message. This leads us to our next tip.

Prepare your content

By now, you should have an inkling of some of the things to include in your profile. To sort things better, ask yourself the following questions.

1. How well do you work?

Needless to say, you need to establish your credibility. After all, LinkedIn is still a networking site, and several people are taking advantage of this accessibility. In fact, you can actually use this service to get LinkedIn Connections to take things further.

Capitalize on your experiences. How exactly were you able to pull off your job from the past?

How were you able to help your previous employer? Answering these questions can put people’s minds at ease once they can assure that you can also be an asset to them.

2. What are your significant accomplishments?

To validate your experiences, it would also be helpful to showcase some of your achievements. Being “Employee of the Month” or having the highest sales, for example, can build up more of your competence.

3. What are your values and passions?

Aside from your job qualifications, employers are also looking at the things you can offer in a team. The best way to know if you’re a team player based on your profile is to establish some of our non-negotiables in life.

4. What principles do you value the most?

Highlighting them can give people an idea of your personality. At the same time, sharing your passions can also shed light on other aspects of your life.

5. What differentiates you from others?

Lastly, to get your profile to stand out, you need to cite information that can leave a mark. This can be the things you do better than others, or it could also be any quirk or habit that amplifies your work. The important thing here is to make them remember you.

Organize Your LinkedIn Summary

Now that you already have your first draft , you can now organize your summary.

Use first-person narration.

Use “I” to connect with your audience better. It also helps with keeping the tone conversational. 

Focus on your first line. 

It should be compelling enough that people would want to read more about you. Note also that only the first two to three lines of your summary are visible at first. Hence, you need to capture your professional identity within a few words. 

One good example is “Goal-oriented. Results-Driven. Focused.”

These three words can evoke a sense of confidence and conciseness that can get them hooked. Make them click the “see more” option so that they can continue to read your full summary profile. 

Moving forward, the tone of your summary must be conversational but still professional. Leave out any extraneous details. Remember that you need to craft your message with a specific audience in mind.

End with a powerful call-to-action.

After reviewing your profile summary, you need to add a good call-to-action statement.

It’s time to summarize.

Remember that your profile summary must sound authentic and aspirational.

What do you want your audience to do next?

Let them know of the different channels you’re available and provide opportunities for networking.

Wrapping it up

Your LinkedIn profile summary must encapsulate everything you want people to know about you with regards to your professional life.

Remember to keep it short and simple.

To do this, make sure you are clear about your career goals and are ready to connect with more people.

With 500 million users worldwide, LinkedIn can offer you vast opportunities to know great people. Consequently, you also need to get the people who connected with you to feel the same thing. Make them think, “Wow, this is someone great.”

Written By Jason Hahn
Jason Hanh is the Chief Editor at DM Confidential. He has 7 years of experience in Digital Marketing. He enjoys sharing his knowledge about Online Marketing through blogging.