Have you been browsing LinkedIn? If yes, then I am sure that you can see articles that gather various forms of reactions and comments.
LinkedIn has been a platform for professional people who wanted to write blogs about the challenges that they encountered in their careers. This sparks interest to the viewers as they feel that they can connect with it on an emotional level. Moreover, they can also compare their own experiences with others.
Not only are those articles are interesting, but they have also been a source of inspiration and comfort for those who are also facing the same challenges. This is very meaningful, right?
This is why if you have something valuable up your sleeves that you can share with others, then why not publish an article on LinkedIn?
Moreover, it will also improve your exposure by amplifying your reach and engagements. Believe us. It can really help even if you just started in Digital Marketing.
In this post, we will be discussing about how to write LinkedIn articles that can get shares!
Post Issues or Topics that are Relevant to Your Network
How can you understand something if you cannot relate? This is the common and worst issue about posting articles– it should not be random!
You should set a target audience and write articles that appeal directly to their thoughts. To do this, ask yourself about these two things: “Who am I trying to reach?” and “What are they interested in?”. It can vary from niche to niche. However, you must keep in mind that whatever niche you do, keep it relevant.
Moreover, you can also research about top LinkedIn article writers such as Ryan Holmes and Kirsty Bonner. By doing so, you will be able to see how harmonious and tied up their LinkedIn posts are.
You must also know that their secret is not luck. The key to becoming a LinkedIn superstar whose posts garner a lot of likes and shares is this: they are posting very relevant content for a group that they are targeting!
Also, you can purchase real LinkedIn shares for a head start!
As a bonus, let us help you with what type of content you should focus on. Here is a list of materials that will surely make you a LinkedIn Superstar!
1. Job Application and Interview Tips
LinkedIn was really made to be a virtual recruitment space with your profile as your resume and the EasyApply as the way to submit it. Therefore, it is a given fact that there are a lot of applicants who flock to this social media network. So, your number one best choice of content should be about job applications and interview tips.
This will surely gather a lot of engagements since there are also a lot of people on LinkedIn who are looking for a job. They will surely want those tips and inspiration so that they can land their dream job!
Help them write an appealing and impactful cover letter. Moreover, you can also post tips about how to write a resume that will surely mirror their skills and achievements. Lastly, you can write about the general questions during an interview and how a job applicant should answer it.
2. Industry News and Research
What’s trending in the market? This specific topic could spark interest in the investors and business owners. We all know that LinkedIn is also rising to become a marketing and sales tool.
This will also be an ideal platform to show to the world your talent in research. You should always remember that people who are using LinkedIn came from various industries, so this could be the best place for you to share your research-based case studies, white papers, and reports.
You wouldn’t believe how active LinkedIn users are looking for industry news and updates. Therefore, it would be best for you to take this fantastic opportunity!
3. How-To and List-Style Posts
People nowadays are usually looking for guides. So it will be very relevant to a huge group if you will post how-tos and list-style articles.
How to dress up for work? How to write a resignation letter? How to sell via LinkedIn?
There are a lot of things that you can write about. Remember that your only limit is your imagination! Furthermore, you can also get LinkedIn Likes packages so that your post will have more engagement.
This is a very trending thing, and people are looking after the tips of the gurus. These could be tips about how to become a successful affiliate marketer, how to get started as a social media influencer, how to start an online business, and many more!
You can even share your mantra or principle in life. Through this, you connect with people on a deeper level, and you will be able to inspire them. Believe us. This will have so many engagements and shares!
Write A Captivating Headline
The headline has a significant impact on it’s the first thing that people will see. You should know how to choose a headline that will grab your audiences’ attention and make them want to click on your content.
Also, don’t forget that the headline should be relevant to the content! It should not be a clickbait as people will become frustrated. When that happens, the only thing you can do is say goodbye to your profile’s dignity.
Format Your Article in an Easy-to-Read Way
You should know that LinkedIn’s virtual beings are professionals who have only a few time to spare in browsing and reading. If you want them to appreciate your article further and make them share it, you should format it in a way that it is easier to read.
Make use of headings to divide the parts and bullet points to give the key takeaways or summarize the important things that you want to convey.
Wrapping it up
Writing a LinkedIn article that will surely get shares requires effort and paying full attention to the details. We hope that we can help you create content that will have a lot of engagements through this article.
So, happy LinkedIn writing!