5 Reasons Why Brands and Marketers Shouldn’t Forget About LinkedIn
Many things have already changed due to technological advancements. You might have heard that business operations were more time consuming compared today. Thanks to social media platforms such as Facebook, Twitter, Instagram, and Google, communication is now easier than ever.
LinkedIn, another social media platform where businesses showcase their brand while recruiting new employees. It is a powerful network widening tool for individuals around the globe. Think about it: LinkedIn could be the game-changer that you are looking for in your business.
You can consider LinkedIn as one of your business’ best friends. Here, you can meet new people, establish your brand, and even recruit new talents.
Here are five reasons why your brand and marketers need LinkedIn.
LinkedIn has been continuously improving to accommodate the needs of the users. And the good news? It’s the third most used social platform among business owners and job-seekers.
It has been reported that 62% of business owners use the platform, while another 22% say that they are planning to use it soon. This means that the market in LinkedIn will continue to increase and shows no signs of slowing down.
On the other hand, individuals use this platform to look for a job. Statistically, there has been a 73% increase in job recruitment usage, which means that more individuals are continuing to utilize it.
Reason 2. LinkedIn increases your brand visibility via the search tool.
In LinkedIn, you can create your company page and profile to increase more searches. By doing so, you will increase your company’s value and make your brand more visible to the public. You may also pay for services to help you to get more LinkedIn likes so that your brand will have more credibility. The more likes you have, the more your audience will believe what you are standing for.
In your profile, you can input your company or personal bio and a short description. Here, you can present what your business is about and why your relevance in the community.
You can also plug in your contact details to allow the viewers to reach you easily. Links to your website, Facebook, contact numbers, and e-mail are some of the essential information that you can provide.
Your posts on LinkedIn will appear on your followers’ feeds. This means that your content has higher chances to reach a broader market since there are no hindrances in any way.
Make sure to maximize this opportunity by regularly posting content. By now, you should be able to reach thousands of people if you are giving regular content. By posting around 20 times per month, you will be able to reach approximately 60% of your audience.
And that’s just one side of the story. LinkedIn is considered as the most effective social media platform for marketing and content distribution. In every post, you won’t just reach your current stakeholders, but you’ll also reach potential clients.
Reason 4. LinkedIn widens your network.
LinkedIn has been the platform for professionals. In here, you’ll get to widen your network and have an opportunity to strengthen your current relations.
People indeed use this platform to establish their brand in the industry. Widening your network increases your influence in the field, so having recommendations and endorsements will surely be helpful.
You can also join LinkedIn groups when you wish to engage with other professionals. In here, you’ll have the chance to learn from others or even teach them as an expert in the field.
Reason 5. LinkedIn is also an investment platform.
Besides widening your network and doing marketing as efficiently as possible, LinkedIn could also serve as your investment. You can buy LinkedIn Shares Packages so that you’ll be able to reach more audience and convert these as your network.
You can also add advertisements to your site to increase your impressions of up to 1,000. There’s also a paid feature that directly contacts your leads. Best of all, it gives higher conversion rates and even adds a personal approach to your clients.
Strategies When Using LinkedIn As a Marketing tool
But wait, let me tell you something. There are also some common mistakes that users and marketers commit while using LinkedIn. Here are some techniques on how you can solve and even prevent it.
1. Understanding the Platform and Its Users
Since LinkedIn is mostly used for professional purposes, your marketing content should go in with this culture. Providing the right material will increase the chances of having good feedback and more traffic to your profile and/or website.
One of the common mistakes is random content for the sake of having regular posts. It’s essential to engage your audience by facilitating meaningful conversations rather than posting your services or needs directly.
2. Having a Good Bidding Strategy
On the Campaign Manager Advertising Tool, advertisers launch an ad and open it for bidding. Having minimum bids won’t attract many bidders; thus, it most likely will not perform well when posted.
If your ad doesn’t get into auctions, it means that it’s not getting too much attention from the viewers. This is why having a good bidding strategy for your marketing materials is highly recommended.
3. Utilizing the New Campaign Manager Advertising Tool
Before, the Campaign Manager Advertising Tool was very time-consuming. However, due to some feedback regarding it, the tool was upgraded by LinkedIn and relaunched it last 2016.
It now functions efficiently because of its user-friendly design and interface. Thanks to the new modifications, marketers now have easy access to advertising accounts.
Sharing your ideas on LinkedIn could give many benefits to you and your company. Using these techniques will not just boost your market reach but improve your brand image as well.
Wrapping it up
I hope this article helped you better understand the uses of LinkedIn. It’s indeed a good investment for you and your business because this platform is one of your first touchpoints with your clients.