Copyright Digital Moses Affiliate Newsletter and Affiliate Marketing Deals for the online marketing industry http://www.dmconfidential.com/ 60 en-us 4 5 6 7 8 9 10 11 21 22 23 0 1 2 3 Monday Tuesday Wednesday Friday Saturday Sunday Google's dominance in online video seems to be as sure as its dominance in the search realm, if not more so. http://www.dmconfidential.com/blogs/column/Search_Engines/1825/ http://www.dmconfidential.com/blogs/column/Search_Engines/1825/ Video Thu, 15 May 2008 00:00:00 EDT Efficient Frontier recently unveiled the average cost-per-click information, by vertical, observed during April 2008 in the U.S. The "mortgage" category saw the biggest change from March, followed by "auto finance". http://www.dmconfidential.com/blogs/column/Search_Engines/1824/ http://www.dmconfidential.com/blogs/column/Search_Engines/1824/ Search Thu, 15 May 2008 00:00:00 EDT Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon. http://www.dmconfidential.com/blogs/column/Marketing/1826/ http://www.dmconfidential.com/blogs/column/Marketing/1826/ Social Networks Thu, 15 May 2008 00:00:00 EDT According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007's $920 million figure. http://www.dmconfidential.com/blogs/column/Marketing/1827/ http://www.dmconfidential.com/blogs/column/Marketing/1827/ Social Networks Thu, 15 May 2008 00:00:00 EDT To start, I must issue the following notice: Because I co-founded the LinkTrust tracking platform, I'm both very excited to cover the topic of technology and aware that I must speak objectively about platform technology in general. http://www.dmconfidential.com/blogs/column/Marketing/1828/ http://www.dmconfidential.com/blogs/column/Marketing/1828/ Lead Generation Thu, 15 May 2008 00:00:00 EDT There are many tools online readily available that can be easily utilized for competitive intelligence gathering. http://www.dmconfidential.com/blogs/column/Marketing/1831/ http://www.dmconfidential.com/blogs/column/Marketing/1831/ Marketing Thu, 15 May 2008 00:00:00 EDT In a long expected move, the FTC has approved four new rules under the CAN-SPAM Act of 2003. While I normally wouldn't bore you with the minutiae of an FTC announcement, this one is important enough to our industry that I've copied their release in full below. http://www.dmconfidential.com/blogs/column/iLegal/1823/ http://www.dmconfidential.com/blogs/column/iLegal/1823/ Blogs Thu, 15 May 2008 00:00:00 EDT Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now... http://www.dmconfidential.com/blogs/column/Trends/1830/ http://www.dmconfidential.com/blogs/column/Trends/1830/ Incentive Marketing Thu, 15 May 2008 00:00:00 EDT I remember someone instant messaging me and saying that I should watch the Katie Couric show as one of the more well-known names in the performance marketing industry would receive unanticipated exposure. For... http://www.dmconfidential.com/blogs/column/Digital_Thoughts/1829/ http://www.dmconfidential.com/blogs/column/Digital_Thoughts/1829/ Legal Compliance Thu, 15 May 2008 00:00:00 EDT Taking a page from Radiohead's playbook, Coldplay decided to release a single, off of their upcoming album, online for free. http://www.dmconfidential.com/blogs/column/Marketing/1820/ http://www.dmconfidential.com/blogs/column/Marketing/1820/ General Internet Thu, 08 May 2008 00:00:00 EDT Recent figures released by MessageLabs shows that spam (which turned 30 on May 3rd) was found in 1 of every 1.36 e-mails, or at a rate of 73.5% in April, a 0.3% decline from March. http://www.dmconfidential.com/blogs/column/Marketing/1819/ http://www.dmconfidential.com/blogs/column/Marketing/1819/ General Internet Thu, 08 May 2008 00:00:00 EDT Pingdom, which monitors Web sites' uptime, recently posted figures shedding some light on the state of Internet connections in Africa on its blog. Traffic and penetration were focused on. http://www.dmconfidential.com/blogs/column/Marketing/1818/ http://www.dmconfidential.com/blogs/column/Marketing/1818/ General Internet Thu, 08 May 2008 00:00:00 EDT I probably peaked your interest with part 1 when I shared with you the main benefits of getting into the lead generation business. http://www.dmconfidential.com/blogs/column/Marketing/1822/ http://www.dmconfidential.com/blogs/column/Marketing/1822/ Lead Generation Thu, 08 May 2008 00:00:00 EDT A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters. http://www.dmconfidential.com/blogs/column/Marketing/1821/ http://www.dmconfidential.com/blogs/column/Marketing/1821/ Mobile Thu, 08 May 2008 00:00:00 EDT The on again, off again drama of Microsoft's potential acquisition of Yahoo came to a close this past weekend, for now at least. This first chapter or perhaps conclusion of a story, took just north of three months to unfold. http://www.dmconfidential.com/blogs/column/Digital_Thoughts/1816/ http://www.dmconfidential.com/blogs/column/Digital_Thoughts/1816/ Merger and Aquisitions Thu, 08 May 2008 00:00:00 EDT