Industry News

03/16/2010

The Nielsen Company's latest search numbers show Bing's market share still growing, but is Microsoft finally starting to take a bite out of Google's share of the pie?

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03/16/2010

Nexus One: a Failure or a Late-Bloomer?

Issuing a verdict on the Nexus One requires more than just looking at sluggish sales stats, says mobile device analyst. Google's smartphone strategy for Android could still pay off.

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03/16/2010

PointRoll Debuts Unit That Blends Advertising With Editorial

New ad type offers closer integration with content.

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03/16/2010

Facebook Visits Surpass Google, But What Does It Really Mean?

Facebook tops Google in U.S. visits according to Hitwise, but that says little about its position relative to other online firms.

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03/16/2010

Facebook Tweaks Search Suggestions For Relevancy

Facebook's search suggestions are about to get significantly better. Rather than just suggest the names of people, events, groups, and Pages a person's already connected with, suggestions are going to draw from users' networks of friends and the entire site.

It is, of course, nice not to have to type out your closest pal's 17-letter last name multiple times a day. But this change overcomes a significant flaw in Facebook's existing approach to making suggestions, considering that it's the things people aren't familiar with they probably need the most help spelling and/or tracking down.

As for how the upgraded system will work, Wayne Kao, a Facebook engineer, explained on the company blog, "[I]f you start typing in 'MGM' to find the Facebook Page for the band MGMT, you may see it as the first result in the drop-down menu because you or one of your friends is a fan of MGMT on Facebook."

Or, "If you are searching for something else, like the MGM Grand Las Vegas hotel or the movie studio MGM, you can select one of those instead from the drop-down menu."

Look for this change to roll out over the course of the week. Then enjoy spending less time typing all sorts of stuff, and not just your best friend's name.

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03/16/2010

Google Gives Advertisers Another "In" On YouTube

In a move that investors and marketers alike should applaud, Google's figured out another way to make money off the site it bought for $1.65 billion three and a half years ago. Today, Google explained that it's come up with a tool to help small organizations advertise on YouTube.

Emily Williams, a member of the Inside AdWords team, explained on the corporate blog, "[W]e're announcing another new feature in Display Ad Builder that lets advertisers use simple templates to create InVideo overlays and companion ads on YouTube." (FYI: "An InVideo ad is an animated flash overlay that appears at the bottom part of a video that a user is watching.")

Williams later continued, "Now, any advertiser can use Display Ad Builder to turn their image ads into overlays and run a campaign on YouTube in minutes. Depending on the type of campaign an advertiser wants to run, overlays can be bought on a CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) basis, and can be matched to YouTube videos based on numerous criteria (like demographics or content categories), or even on a video by video level."

This could prove to be a very popular option, considering that takeover ads on the YouTube homepage are said to be sold far in advance for hundreds of thousands of dollars. And the move also earns points for being low risk, since it probably didn't take much in the way of resources to execute and doesn't cut any privacy corners.

Now we just get to guess how much Google will actually make from the new feature. One slightly relevant note: earlier this month, a Citigroup analyst estimated that YouTube will pull in about $1 billion in gross revenue this year.

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03/16/2010

Google Says Mobile Ad Rates to Exceed PC-based Search

Google engineering vp Vic Gundotra said during a webcast to analysts that search ad rates on mobile phones could surpass the rates of PC ads. Mobile ad rates have increased dramatically in recent...

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03/16/2010

Marketers Use Web Data in Offer Decisions

Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica. Most Marketers Use Online...

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10/02/2008

Project Manager

Position: Project Manager
Location: Red Bank, NJ

Expectations:
Ideal candidate is mid-level in their career, looking to grow, is passionate, and extraordinarily talented.

Must Haves:

3+ years experience managing web design/development and interactive marketing projects within an interactive agency environment

Comfortable with medium to large-scale web projects involving 3rd party integration, e-commerce and content management tools

Ability to managing multiple projects of varying complexity on concurrent timelines within deadlines and constraints

Excellent oral and written communication skills, attention to detail and organizational skills

Knowledge of interactive design and development processes

Other Responsibilities:

Develop any necessary documentation to clearly communicate project requirements
Conduct team meetings to assess project status, address outstanding issues and open tasks with project team
Define and manage the change-control and QA process
Preferred experience/knowledgeable with MS Office Suite including Project and Visio, web analytics tools, natural search optimization best practices, content management systems and ad serving

Contact ali@kevinmitchellgroup.com t: 800 220 9881

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08/10/2006

Looking For A Math Lover With A Natural Talent For Statistics

Established and growing software company is seeking a dedicated and enthusiastic person heavily steeped in math and statistics to personally manage a yearly budget of $1M US based in pay-per-click (PPC) systems.

As the PPC campaign manager / ROI genius you will proactively develop the business contribution generated via pay-per-click channels in a profitable way while increasing our brand visibility online.

The Ideal Numbers Freak:
Experienced online marketing professionals may apply, but we’re looking for the eager “I love Math” T-Shirt wearing type who wanted to make a big impact in business. We will teach you everything you need to know about online marketing.

You will be responsible for managing our portfolio of pay-per-click partners, ensuring we maximize bookings and gross margin while taking into account the needs of different parts of the business (lead generation, consumer sites, service and product sales). You will also be responsible for identifying new players across geographies, testing their offering and developing win-win relationships with them. Alongside the marketing team, you will increase the visibility of our brand online and convey the right messages associated with it.

A self-described “numbers freak” you will be able to deliver ROI statistics that represent the absolute and concrete fruition of your efforts. While the success of the role will ultimately be measured by the PPC profit & loss, the successful candidate will also integrate with the rest of the business, prove an excellent team-player and contribute to the overall marketing strategy.

Required Skills:

Love of math/statistics since childhood

Strong analytical & Excel skills

Experience in financial and/or market sectors a plus

Sweet nunchaku and/or Bo-staff skills

What You Get:
You will ultimately find success in this position if you are calm working under pressure with large budgets, and find fulfillment in increased margins (and your paycheck) through adjusting numbers. In your new world, the minutiae will have a HUGE impact.

To be considered for an interview this week:

Send us a resume, together with a paragraph description as to why you would be the absolute finest math / statistics guru we could ever find! Tell us why you fit the profile above, and how having you as part of our team would just make us want to sing your praises all day long.

We are a mid sized (50+ sharp, hard working folk) web technology company located in the West Loop. Please send resumes to: CCarter@norvax.com

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10/25/2005

Gratis Internet Climbs to #18 in Inc. Magazine's Fastest-Growing Companies in the U.S.

After another year of explosive growth, and with annual revenues in excess of $20.5 million, Washington D.C.-based online marketing firm Gratis Internet skyrocketed up 77 places to be named the eighteenth fastest growing company in the U.S. in Inc. Magazine's prestigious 2005 Inc. 500 ranking. Last year, Gratis was ranked 95th in the Inc. 500. biz.yahoo.com

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10/06/2005

Reach

You know those people skipping TV ads? Well, they're also more likely to be frequenting Internet forums to create and respond to consumer-generated media (CGM).clickz.com

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10/06/2005

Online Ad Revenues Continue Climb

Advertising revenues for the first half of 2005 are up 26 percent over the first half of last year clickz.com

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10/06/2005

Yahoo! Testing New Branding Metrics for Search

As part of its effort to make search marketing more appealing to brand marketers and other traditional marketers, Yahoo! has begun offering its larger advertiser and agency partners more advanced tools for choosing keywords. clickz.com

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10/06/2005

Top 50 Advertisers by Media Value in August, 2005

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence. clicz.com

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09/27/2005

Online Advertising Hits $5.8B for First Half of 2005

NEW YORK -- Online advertising revenue for the first six months of 2005 touched $5.8 billion, setting a record and resulting in a 26 percent jump over the same period in 2004. dmnews.com

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09/27/2005

MSN Launches AdCenter Overseas

NEW YORK - Microsoft's MSN has launched its paid search service in France and Singapore, according to the portal's SVP Yusuf Mehdi. clickz.com

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09/27/2005

Think Partnership Cleans House at WebSourced

Think Partnership has fired two vice presidents at its WebSourced search marketing subsidiary amidst a full-scale housecleaning initiated there last month. clickz.com

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09/27/2005

Yahoo Unveils Smart Search Features

Yahoo's new search features aim to give users a smarter search, predicting what they are searching for to provide better results. dmnews.com

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09/27/2005

The Butler Didn't Do It for Diller

Jeeves is dead. Barry Diller told investors on Wednesday that Ask Jeeves, recently acquired by IAC/InterActiveCorp, would drop the butler and go forward with the Ask brand. clickz.com

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09/27/2005

Classifieds dominate local ads growth online

Online local ad spending in the U.S. is expected to see steady growth in 2005, but will be dominated by classifieds, a new study has shown. news.com.com

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09/27/2005

Mozilla Under Fire

As allegations of malicious code and heightened insecurity swirl around, Mozilla has updated its Firefox Web browser in what is being termed, "a security and stability release." internetnews.com

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09/27/2005

End Of Size Wars?

Today, Google is dropping from its home page the famous count of pages in its index while simultaneously claiming it has the most comprehensive collection of web documents available to searchers. searchenginewatch.com

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09/27/2005

AOL Rolls Out New Spyware Killer

AOL is rolling out new spyware-killing software to its users in an effort to combat the daily deluge of intrusive code. The service is being made available to AOL members at no additional cost. internetnews.com

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09/26/2005

Microsoft plans to sell search ads of its own

Microsoft will unveil Monday its own system for selling Web advertising as it struggles to compete with Google and Yahoo in the expanding Web search business. The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location. news.com

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09/26/2005

Search Marketing Spend IncrSearch Marketing Spend Increasing at a Healthy Clipeasing at a Healthy Clip

A new survey from Marketing Sherpa reports on current and projected spend for search engine optimization and paid search campaigns. blog.searchenginewatch.com

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09/26/2005

UK affiliate marketers to generate more than £1bn in sales in 2005

Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report theretailbulletin.com

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09/21/2005

Paid Search Expected to Outpace Display By 2010

Paid search revenues are set to outpace display advertising by 2010, according to a JupiterResearch report forecasting the next five years in the U.S. paid search market. clickz.com

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09/21/2005

Can Microsoft Land AOL?

An MSN-AOL linkup could benefit both sides. But Gates & Co., eager to catch Net giant Google, may have the most to gain from teaming up businessweek.com

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09/21/2005

Google to bid on AOL?

Google could try to bid for America Online to pre-empt a Microsoft takeover and protect the $380 million in revenue Google gets from its biggest partner, according to an analyst. news.com.com

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09/21/2005

Microsoft in Trouble With EU Again?

UPDATED: The European Commission may bring a fresh round of competition charges against an already embattled Microsoft (Quote, Chart) after it received several complaints recently about the software giant. internetnews.com

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09/21/2005

Google Securing Your Wi-Fi

Reuters and other sources this morning are pointing to pages found on Google.com indicating plans afoot for the search engine giant to offer a Wi-Fi VPN software tool called "Google Secure Access." As of this writing, the tool is found at the URL WiFi.Google.com/download.html wi-fiplanet.com

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09/20/2005

Google prepares to launch WiFi service

LONDON (Reuters) - Online search leader Google is preparing to launch a wireless Internet service, Google WiFi, according to several pages found on the company's Web site on Tuesday. news.yahoo.com

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09/20/2005

Baidu.com to Appeal Court Verdict

SHANGHAI, China - Chinese search engine Baidu.com plans to appeal a court verdict ruling it violated copyrights held by a local affiliate of global music giant EMI, Baidu's lawyer said Tuesday. news.yahoo.com

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09/18/2005

The Big Battle Over Ad Budgets

A new eMarketer report tracks the flow of advertising dollars to the Internet — and how much of that gain is coming from traditional media. emarketer.com

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09/18/2005

Ill Winds for Consumer Spending?

With Katrina pushing up joblessness as well as gas prices, many economists and investors fear Americans are ready to give in businessweek.com

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09/18/2005

Study: Retailers Not Fully Leveraging Power of E-mail

Many e-mail marketers are still treating e-mail like traditional print ads. That's the conclusion of a study of the content of retail e-mail messages conducted by e-mail service provider Silverpop. clickz.com

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09/18/2005

AOL, Microsoft in Talks

The world's largest software maker Microsoft (Quote, Chart) and media titan Time Warner (Quote, Chart) are exploring the possibility of merging the MSN Internet portal with the America Online unit of Time Warner, according to a source familiar with the talks. internetnews.com

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09/18/2005

AOL May Chuck Google Search, Use Microsoft's

As Microsoft considers taking a stake in America Online, the world's biggest internet service provider, AOL may end up replacing Google's search engine with Microsoft's, reports Bloomberg, citing an unnamed source familiar with the agreement that the two companies are discussing. AOL and Microsoft have also talked about making their instant messaging services compatible and jointly selling online advertising, the person said. marketingvox.com

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09/17/2005

Retailers Skip Branding, Personalization in E-Mails

Retailers need to intensify branding and personalization in e-mails to snare more customers, according to a study released at Shop.org conference in Las Vegas this week. dmnews.com

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09/14/2005

Analysts Bid Adieu to Baidu

Toto, I've got a feeling we're not in 1999 anymore. In a move that would have been unheard of back in the heyday of the Internet bubble, two underwriters of Baidu.com's (Quote, Chart) red-hot IPO came out and said the stock has come too far too fast. internetnews.com

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09/14/2005

Atlas Identifies Optimal Dayparts for Advertisers

Advertising that appears during the lunchtime and primetime dayparts grabs the highest conversions, according to a study by aQuantive's Atlas Institute. clickz.com

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09/14/2005

convergence fulfilled

IN 2015, today's media and entertainment conglomerates will still be purveyors of branded content and services, but their business models, revenue streams, creative dynamics and key relations with global advertisers, consumers and competitors will be dramatically different — and they will no longer own the space. insidebrandedentertainment.com

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09/14/2005

Time Warner to Consolidate Financial Sites

Time Warner will consolidate four of its business and financial Web sites under the CNNMoney.com brand, which will re-launch in January. clickz.com

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09/14/2005

Advertisers Follow the Audience to Video Games

Ad spending will shift from broadcast television to other media channels in 2006, according to a forecast by media guru Jack Myers. Video games will experience the largest growth, seconded by online advertising, the report concludes. clickz.com

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09/14/2005

eBay to Acquire Skype For $2.6 Billion

Online auction giant eBay (Quote, Chart) is expanding its communications services with a $2.6 billion cash and stock deal to acquire Voice over IP (define) darling Skype Technologies. < a href="http://internetnews.com/ec-news/article.php/3547741">internetnews.com

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09/14/2005

Epsilon Acquires Bigfoot Interactive for $120 Million

Relationship marketing company Epsilon, a division of Alliance Data Systems Corp., Dallas, said yesterday that it will buy Bigfoot Interactive for $120 million in cash. dmnews.com

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09/14/2005

eBay Rules Sponsored Links

In its first report on the number of ad impressions delivered via sponsored links, Nielsen//NetRatings ' AdRelevance unit declares eBay the king of such ad units. clickz.com

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09/14/2005

Study: Most Marketers Not Measuring Right SEM Results

Most companies are not using the appropriate metrics to evaluate the success of their search marketing employees -- and thus their search marketing programs -- according to a study commissioned by Isobar's iProspect and conducted by JupiterResearch. clickz.com

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09/14/2005

24/7 Real Media, Dentsu Ink Search Deal

NEW YORK 24/7 Real Media said it struck a deal with Japanese ad giant Dentsu to form a search advertising joint venture. adweek.com

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09/14/2005

Yahoo 'helped jail China writer'

Internet giant Yahoo has been accused of supplying information to China which led to the jailing of a journalist for "divulging state secrets". news.bbc.co.uk

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09/14/2005

News Corporation to Acquire IGN Entertainment, Inc.

Acquisition Includes IGN's Popular GameWeb Properties, as well as Planet Network, Rotten Tomatoes and AskMen.com biz.yahoo.com

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09/14/2005

Chasing Search Engine Algorithms: Wisdom or Folly?

Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. searchenginewatch.com

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09/14/2005

Google Launches Industrial Strength Blog Search

Google has introduced its long awaited blog search service, becoming the first major search engine to offer full-blown blog and feed search capabilities. searchenginewatch.com

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09/14/2005

Microsoft, Google, Have Different Spins On Lee Case

The Dr. Kai-Fu Lee Case has been an interesting one to follow, especially since the two giants can't even agree on who won in court today. Google says the judge ruled in their favor. Microsoft says Ha! I told you we'd win this thing! Who's right? Maybe both. webpronews.com

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09/14/2005

Gates on Apple, Google -- and Microsoft's future

LOS ANGELES -- Microsoft Corp. is grappling with "a lot of smart competitors," including Google and Apple, who are ahead of the Redmond company in some key markets, Bill Gates acknowledges. seattlepi.nwsource.com

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09/08/2005

Study: Search Marketers Are Not Making Business Case

Most companies evaluate search marketers' performance on campaign results, such as search engine ranking, rather than actual business results such as sales volume or return on investment, according to a study released yesterday. dmnews.com

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09/07/2005

Wikipedia overtaking major news sites

The Wikipedia, which has surged this year to become the most popular reference site on the Web, is fast overtaking several major news sites as the place where people swarm for context on breaking events. money.cnn.com

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09/07/2005

eBay's 10-year rise to world fame

Ten years ago, a French-born software engineer living in California took time out from his Silicon Valley day-job to create a new kind of online trading system. bbc.co.uk

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09/07/2005

Rights group says Yahoo helped China jail journalist

BEIJING — A French media watchdog said Tuesday that information provided by Internet powerhouse Yahoo Inc. helped Chinese authorities convict and jail a writer who had penned an e-mail about press restrictions. www.usatoday.com

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09/07/2005

TNS: Media Advertising Rose 4.5% in Fist-Half 2005

Although several advertising categories decreased spending in the first half of the year, advertising overall increased 4.5 percent to $70.5 billion, according to figures released Tuesday by TNS Media Intelligence, which reported estimates for 17 media. mediaweek.com

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09/07/2005

Mobile Marketing: Europe Offers Inspiration and Ideas

In the U.S., mobile marketing is nascent. Activities such as the BMW 3 series promotion are largely experimental. Here in Europe, however, the practice is increasingly widespread and sophisticated. clickz.com

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09/07/2005

LinkShare to be Acquired by Japanese Portal

Japanese Internet portal Rakuten has agreed to acquire affiliate marketing firm LinkShare for $425 million in cash. clickz.com

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09/07/2005

Microsoft-Google battle heats up

Microsoft's chief executive vowed to "kill Google" in an expletive-laden tirade against the firm, according to US court documents filed by Google. bbc.co.uk

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09/07/2005

New Ways to Drive Home the Message

New technologies that give viewers more control over how they watch TV could spell the end of the classic 30-second commercial. But fear not—advertising is not going away. newsweek.com

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09/07/2005

Online advertisers turning to pay-per-call

DALLAS — Personal-injury lawyer Frank Frasier wants the world to know about his business but didn't think much of the search-based Internet advertising that's all the rage these days. Potential clients wouldn't learn much about him through it, he figured, and he really can't tell if they have a case without speaking with them directly. usatoday.com

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09/07/2005

GSD&M Creates PSAs for Ad Council's Hand to Red Cross

The Advertising Council is partnering with the American Red Cross to introduce a series of national public service ads to direct traffic to the charity's Web site in response to the aftermath from Hurricane Katrina. dmnews.com

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09/07/2005

Yahoo Funding Spyware?

UPDATED: An independent spyware analyst is accusing Yahoo (Quote, Chart)of supporting spyware companies by distributing Yahoo Search Marketing ads to them. internetnews.com

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09/07/2005

Gap closes two popular Internet stores

AUG. 31 10:02 P.M. ET Already mired in a sales slump, Gap Inc. has closed its two most popular Internet stores so the clothing retailer can upgrade its online operations before the pivotal holiday shopping season. businessweek.com

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09/07/2005

Red Cross Seeks Donations of Online Ad Space

The Red Cross has issued a call for donations of online ad inventory to support fundraising for its Hurricane Katrina relief efforts. clickz.com

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09/07/2005

Google Dabbling in Print Ad Brokerage

Not content with leading the online advertising realm, Google has begun experimenting with brokering print ads. clickz.com

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09/07/2005

Experian Buys Online Consumer Research Company

Experian Marketing Services strengthened its consumer intelligence portfolio with the acquisition of Vente Inc., a supplier of online consumer research. dmnews.com

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09/07/2005

Traffix Announces Official Launch of RocketProfit.com

PEARL RIVER, N.Y.--(BUSINESS WIRE)--Sept. 7, 2005--Traffix, Inc. (NASDAQ: TRFX), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com). Combined with its interactive performance marketing and search marketing groups, the affiliate network enables Traffix to offer an end-to-end media solution to its network of advertisers and advertising agencies home.businesswire.com

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09/07/2005

New Rules for Using E-Mail Correctly

The U.S. Department of Commerce reports online sales increased 29 percent in the first quarter of 2005 over the same period last year. As online commerce continues to grow, marketers need to begin operating by a new set of rules. dmnews.com

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09/06/2005

$1bn pirates

THE music industry will push for more than $1 billion in damages after its landmark court victory over internet music pirates Kazaa. dailytelegraph.news.com.au

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09/06/2005

Australian Court Rules Kazaa Has Violated Copyrights

An Australian court ruled on Monday that the popular file-sharing network Kazaa violated Australian music copyrights and ordered the company to modify its software to help prevent it. nytimes.com

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09/06/2005

Rakuten, Leading Japanese E-Commerce Portal, to Acquire LinkShare

TOKYO and NEW YORK, Sept. 5 /PRNewswire-FirstCall/ -- Rakuten, Inc. (JASDAQ: 4755) announced today that it has entered into a definitive agreement to acquire LinkShare Corporation, a privately held New York-based performance- based marketing firm, for a cash purchase price of approximately $425 million. The acquisition is expected to be completed within four to six weeks biz.yahoo.com

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08/31/2005

Google takes ad sales to print

Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad dollars. news.com.com

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08/31/2005

Baidu, Google dominate Net search in China

A new report claims China's search engine market is dominated by Baidu.com and Google, with Baidu attracting more users in the country's major cities. news.com.com

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08/31/2005

Nielsen: Spanish, Cable TV Ads Up in 2005

WASHINGTON Despite a slowdown in prescription drug and pharmaceutical spending, advertising for the first half of the year across 14 media reported by Nielsen Monitor-Plus increased 5.7 percent to $59.5 billion, compared to the same period last year. adweek.com

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08/31/2005

Bob Dylan and Starbucks: A Sign of the Changin' Times

In the Age of Ringtones and iPods, Some Artists Must Find Different Ways to Sell Music go.com

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08/31/2005

GATES VS. GOOGLE Search and Destroy

Bill Gates is on a mission to build a Google killer. What got him so riled? The darling of search is moving into software—and that's Microsoft's turf. fortune.com

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08/31/2005

Online dating shows some gray

Marge Roberts looks forward to dinner and flowers every Tuesday from the fellow she affectionately refers to as Yahoo! Boy. usatoday.com

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08/31/2005

Internet Mergers: Who's Next?

As the Web matures, the pace of deals is picking up again, spurred by reasonable price tags on some of the smaller outfits businessweek.com

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08/31/2005

Google Techs, Entrepreneurs Match Wits

Efforts to outsmart Google gall some webmasters such as Shari Thurow, who believes the best way to increase a site's search engine ranking is to offer valuable content and products. She describes the Black Hats as "pathetic algoholics" because they are so obsessed with trying to figure out Google's algorithms. ecommercetimes.com

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08/31/2005

Report: Adware Less Prevalent, Harder To Remove

THE GOOD NEWS IS THAT the biggest adware companies are making strides toward ensuring that their ad-serving software isn't installed without users' knowledge. But the bad news is that some smaller players now illicitly install ad-serving programs that are proving far more difficult to remove than in the past mediapost.com

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08/31/2005

Studios mine P2P logs to sue swappers

Hollywood studios filed a new round of lawsuits against file swappers on Thursday, for the first time using peer-to-peer companies' own data to track down individuals accused of trading movies online. news.com.com

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08/31/2005

Maturing net growing more slowly

After years of huge increases, the rate at which net traffic is growing is slowing down, say analysts news.bbc.co.uk

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08/31/2005

General Community Sites Up Most in June Online Advertising

GENERAL COMMUNITY SITES UP MOST in June Online Advertising Nielsen//NetRatings, and its AdRelevance service, reporting June 2005 estimated online advertising revenue and spending, found that:: mediapost.com

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08/31/2005

NET AD SALES BOOM

August 26, 2005 -- With more and more advertising dollars chasing the Internet, sellers of online ad space are suddenly confronting soaring prices and growing competition for premium inventory. nypost.com

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08/31/2005

Broadband Market Boom Opening Doors for Portal Web Sites

Broadband use has reached a critical mass, giving portals and content Web sites a chance to gain market share, according to research released Tuesday. techweb.com

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08/31/2005

Claria Shakes Up Management

NEW YORK Claria has named a new management team, as the adware company continues to try to morph into a personalization and behavioral advertising firm. www.adweek.com

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08/31/2005

Now, Google Is Tackling Talk

The search giant will launch instant-messaging and Net-telephony products that promise to work with existing services -- if AOL and others agree www.businessweek.com

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08/31/2005

Relax, Bill Gates; It's Google's Turn as the Villain

SAN FRANCISCO, Aug. 23 - For years, Silicon Valley hungered for a company mighty enough to best Microsoft. Now it has one such contender: the phenomenally successful Google. nytimes.com

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08/31/2005

The Super Network

Returning home after a vacation in 2004, Andy Volk dumped his luggage in the hallway and settled into an armchair for an evening of his favorite shows: The Simpsons, Futurama, and The Streets of San Francisco. But when he called up the Now Playing menu on his TiVo, he discovered a couple of things he'd never seen next to the usual items. wired.com

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08/31/2005

Yahoo! Offers Cars for Content

In an effort to improve the quality of its local search results, Yahoo! has kicked off a contest offering users a chance to win a car, a vacation, or other prizes for rating and reviewing local establishments. clickz.com

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08/31/2005

Verizon, Yahoo To Offer Cut-Rate DSL

Verizon (Quote, Chart) and Yahoo (Quote, Chart) will offer a low-cost broadband service, a move sure to put pressure on cable broadband providers. internetnews.com

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08/31/2005

Lycos Names New CEO; Continues Revamp

Lycos this week officially named Alfred Tolle as its new CEO, though he quietly took the reins in late February or early March. It's the most significant executive change the company has made since it was acquired by Daum Communications last year. clickz.com

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08/31/2005

Google changes irk advertisers, please publishers

Publishers who have seen a bump in revenue through Google's advertising program are heaping praise on recent changes, while some advertisers complain of increased costs. news.com.com

1125528110

08/31/2005

Newspapers See Online Ad Growth

Newspapers saw double-digit growth in their online advertising revenues in the second quarter of 2005, according to preliminary estimates from the Newspaper Association of America (NAA). The group said online ad spending rose to $500.7 million -- 28.6 percent higher than the same period a year ago clickz.com

1125527964

08/31/2005

Google revamps desktop search program

AUG. 22 12:52 A.M. ET Google Inc. updated its software for searching PC hard drives and the Internet, giving the free program a new look and adding tools that deliver personalized information based on a user's Web surfing habits. businessweek.com

1125527837

08/31/2005

Anti-porn spam laws to shield kids backfire

SAN FRANCISCO — Laws in two states to shield children from objectionable e-mail are having a chilling effect on nearly everyone but the spammers they were intended for. usatoday.com

1125527716

08/31/2005

Google Faces New Rivals in Contextual Ads

Google is finding out what it feels like to be the Establishment. A recent flurry of activity in the contextual advertising space--those short, text-based ads that appear alongside content--indicates not only heightened interest among publishers and advertisers, but also increased pressure on category leader Google. mediaweek.com

1125527651

08/31/2005

Google Tests "Commercial" Results In Organic Listings

Google is testing interspersing alternate listings that appear to be commercial in nature into its natural, or organic, search results clickz.com

1125527344

08/31/2005

Firefox Losing Its Grip?

For nearly two years The Mozilla Foundation has enjoyed continued success after releasing its revolutionary browser, Firefox. And much of that success was squarely on the underdog's ability to eat into Microsoft's Internet Explorer's(IE) market share. internetnews.com

1125527192

08/31/2005

Contextual Network War Starts With a Blog

Google has launched a blog explaining the ins and outs of its AdSense program to publishers. clickz.com

1125527100

08/31/2005

Contextual Network War Starts With a Blog

Google has launched a blog explaining the ins and outs of its AdSense program to publishers. clickz.com

1125527025

08/31/2005

Google to Sell $4.2 Bln of Shares a Year After IPO

Aug. 18 (Bloomberg) -- Google Inc., the world's most-used Internet search engine, plans to sell as many as 14.8 million shares in a $4.2 billion transaction a year after its initial public offering. quote.bloomberg.com

1125526976

08/31/2005

Jupiter: Personal, Targeted E-Mails Get Better Results

Marketers recognize that personalized e-mails targeting their customers throughout the buying and follow-up process produce better results than blast e-mails, yet most don't use these types of campaigns, according to a report released by JupiterResearch yesterday. dmnews.com

1125526878

08/31/2005

Google Enhances Desktop Search

Google has released a new version of its desktop search tool, offering features such as integration with Outlook, a sidebar with nifty widgets to display photos, headlines and much more. searchenginewatch.com

1125526776

08/31/2005

New Google Talk Offers Instant Messaging & Voice Chat

As widely expected, Google waded into the instant messaging space today with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers. searchenginewatch.com

1125526722

08/31/2005

Answers.com Gears Up for the School Year

Reference search service Answers.com has developed a "Teacher's Toolkit" to lure an audience of educators and their students to the ad-supported resource. The new site feature will launch with a multi-channel back-to-school campaign. clickz.com

1125526407

08/31/2005

Google Extends Book Scanning Operation

Google (Quote, Chart) isn't backing down from its plan to scan every book in the world. internetnews.com

1125526348

08/31/2005

I Phone for iTunes

Apple (Quote, Chart) is set to announce a Cingular mobile phone loaded with special iTunes software, Ovum analyst Roger Entner confirmed for internetnews.com. internetnews.com

1125526269

08/24/2005

Now, You're Google-Talking on IM

Google (Quote, Chart) ended a year of speculation on Wednesday, announcing a VoIP-enabled (define) instant messaging client. internetnews.com

1124912051

08/24/2005

Lycos Names New CEO; Continues Revamp

A new CEO surfaces at Lycos; the company plans to refocus the portal-turned-social-networking site -- again. clickz.com

1124903008

08/24/2005

VoIP Equipment Overtakes Traditional Lines

In-Stat's research says cites comfort level with VoIP and converging voice and data departments for the move from traditional telephone networks to digital. internetnews.com

1124903007

08/24/2005

Expert Advice on Search Engine Marketing

The carrier and Internet portal will offer $14.95 service to pressure dial-up and cable providers.internetnews.com

1124903006

08/24/2005

Size Less Important Than User Utility

Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. webpronews.com

1124903005

08/24/2005

Google Tests "Commercial" Results In Organic Listings

Google is testing interspersing alternate listings that appear to be commercial in nature into organic search results. clickz.com

1124903003

08/24/2005

IE7: Built for Feeds

RSS integration in next version of the browser could fuel mainstream adoption. internetnews.com

1124903002

08/24/2005

Expert Advice on Search Engine Marketing

Want your Web site to pop up on the first page of search engine results? Here are a few tips and strategies to help you take your Web site to the top of the list. ecommerce-guide.com

1124903001

08/17/2005

Hitwise: Google Searchers Male, Yahoo! Skews Young

GOOGLE USERS ARE PREDOMINANTLY MALE, but Yahoo! has a higher proportion of searchers between the ages of 18 and 34 than Google, MSN, or Ask Jeeves, according to a new Hitwise study, "The Online Search Report," released Wednesday. mediapost.com

1124322420

08/17/2005

Prepare for Holiday 2005

Too early to be talking about the 2005 holiday season? Think again. According to the biggest players in comparison shopping search, if you haven't come aboard by Labor Day, you won't have enough testing and analysis time to be ready by the holidays. clickz.com

1124322343

08/17/2005

Miva Settles Patent Suit, Reports Net Loss

Miva resolved its patent dispute with Yahoo! Search Marketing, eliminating one hurdle in its return to profitability. Yet several other stumbling blocks remain. Miva reported a net loss for the third quarter in a row yesterday. clickz.com

1124322276

08/17/2005

Free Wi-Fi? Get Ready for GoogleNet.

What if Google (GOOG) wanted to give Wi-Fi access to everyone in America? And what if it had technology capable of targeting advertising to a user’s precise location? business2.com

1124322188

08/17/2005

Taming the Wild Web

The explosion of personal content has every big online firm buzzing. But can anyone make it pay? time.com

1124322117

08/17/2005

Imperial bubble?

CHINA'S leading internet search engine, Baidu.com, is named after a 900-year-old Song Dynasty love poem about the search for a beautiful woman. Baidu's literal meaning—“hundreds of times” economist.com

1124322023

08/17/2005

Inside Yahoo's China Gambit

Co-founder Jerry Yang explains the company's decision to partner with a local outfit and cede control of its own operation there businessweek.com

1124321953

08/17/2005

Reuters Summit - TV seen following Net model

Amid a battle to rule the living room of the future, cable television and phone companies are ripping a page from playbooks written by Google Inc. and Yahoo Inc. to help navigate through the thousands of shows made possible by next-generation TV. reuters.com

1124321873

08/17/2005

Inside Look at Behavioral Targeting

Dave Morgan, founder of TACODA, talks with iMedia's Neil Perry on the nuts, bolts and strategic goals of behavioral targeting. imediaconnection.com

1124321794

08/17/2005

The New World of Search

Year after year, the San Jose Search Engine Strategies (SES) event coincides with major industry announcements. This year is no different clickz.com

1124321690

08/17/2005

Search-Stravaganza

Another August, another break-all-records, mother of all Search Engine Strategies (SES) conferences. I'm spending this week at the big one, in San Jose, CA. clickz.com

1124321613

08/17/2005

Yahoo! Broadens Partner Programs

Yahoo! Search Marketing is expanding its partner programs for search marketers and webmasters who manage or refer clients to Yahoo! paid search campaigns. clickz.com

1124321558

08/17/2005

Spam Traps 101

Over the past months I've run an occasional series on e-mail marketing nomenclature. Recently it was brought to my attention that though I've frequently mentioned the term "spam trap," many marketers don't know precisely what that means. This month, I intend to correct that omission with a guide to spam traps. clickz.com

1124321487

08/17/2005

ValueClick to Buy Fastclick

Following a week of rumors, ValueClick has confirmed it will acquire Fastclick in a stock-for-stock deal worth approximately $214 million clickz.com

1124320024

08/17/2005

ComScore Blog Study Sparks Controversy, Vitriol

Hostilities flared this week between the two best-known blog networks after comScore released a blog readership study that was co-sponsored by Six Apart and blog network Gawker Media. clickz.com

1124319986

08/17/2005

When E-Mail Isn't Monitored

Tech employees sending out trade secrets to competitors. Government workers e-mailing hate mail and pornography. Private financial and health information routinely sent out over the Web unencrypted and unprotected. internetnews.com

1124319875

08/17/2005

How SEC held search engine's feet to the fire

When Google Inc. filed to go public last year, the groundbreaking Internet search firm stunned Wall Street by placing a letter to investors atop their prospectus, pledging among other things to make "the world a better place." sfgate.com

1124319784

08/17/2005

Google suspends program to build digital library

NEW YORK Google has announced that it will temporarily halt its program to make searchable digital copies of the vast contents of three university libraries to give publishers and other copyright holders the chance to opt out of having their protected works copied iht.com

1124319726

08/17/2005

Google's growing pains

Growing up is hard to do, but apparently it helps if you pick up billions of dollars along the way. sfgate.com

1124319665

08/17/2005

What can Google learn from Netscape's downfall?

It's been 10 years since the initial public offering of ill-fated Internet pioneer Netscape Communications, and the often-told story of its rise and fall has inspired inevitable comparisons to the industry's current darling, Google. tomshardware.com

1124319586

08/17/2005

New Partner for Yahoo Is a Master at Selling

HANGZHOU, China, Aug. 13 - Everything you hear about Jack Ma is improbable. But today, he looks like one of China's smartest high-tech entrepreneurs. nytimes.com

1124319396

08/17/2005

Google loses AdWords trade mark case in the US

A US district court has ruled against Google in a trade mark action over the sale of the terms “Geico” and “Geico Direct” in AdWords, its keyword advertising service. The judge found that there was infringement where the terms were used in the text of sponsored ads.theregister.co.uk

1124319292

08/17/2005

Yahoo!, Google search for upper hand

NEW YORK (CNN/Money) - Yahoo! says its users can search through more than twice as many Web pages as Google users can, sparking a battle for bragging rights between the two rivals, a newspaper report said Monday. money.cnn.com

1124319224

08/17/2005

Yahoo Buys Into Chinese Online Company

BEIJING -- Yahoo Inc. is paying $1 billion in cash for a 40 percent stake in China's biggest online commerce firm, Alibaba.com, strengthening the ties that international companies are forging in the world's second-largest Internet market. washingtonpost.com

1124319016

08/17/2005

Murdoch vows to dominate internet

Rupert Murdoch has announced his intention to dominate the internet the way he dominates newspapers in Australia, and traditional media around the world. smh.com.au

1124318924

08/17/2005

Opening Pandora’s inbox

Microsoft has reached a settlement with one of the world’s leading spammers which includes a payment of $7m to the software giant. Despite legal and technological challenges, spamming is still a big problem. And a new form of the scourge could prove even more costly to the unwary economist.com

1124318854

08/17/2005

Sex differences matter on the Internet

BOSTON (AP) — It's no secret that men and women tend to spend their time on the Internet quite differently. But British researchers suggest it's not just a Web site's subject or function that determines whether it will draw more men or women. The appearance of the site also might play a subtle role. usatoday.com

1124318774

08/17/2005

Google Shops AdWords in China

Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. The company has anointed three Chinese firms to launch the program clickz.com

1124318680

08/11/2005

ValueClick to Acquire Fastclick; Transaction to Position ValueClick as the Largest Online Ad Network Provider

WESTLAKE VILLAGE & SANTA BARBARA, Calif.--(BUSINESS WIRE)--Aug. 11, 2005--ValueClick, Inc. (Nasdaq:VCLK) and Fastclick, Inc. (Nasdaq:FSTC) today jointly announced that they have entered into a definitive agreement in which Fastclick would become a wholly-owned subsidiary of ValueClick. Fastclick provides online advertising services and technologies, including an advertising network of more than 9,000 third-party Websites that reaches over 112 million unique U.S. Internet users (Source: comScore Media Metrix June 2005 Ad-Focus Report). In the transaction, each outstanding share of Fastclick common stock will be exchanged for 0.7928 of a share of ValueClick common stock. businesswire.com

1123768733

08/10/2005

SAN FRANCISCO (Reuters) - Google Inc. is being sued over accusations that it overcharged advertisers that use the Web search giant's paid search advertising program, which accounts for the vast majority of Google's revenue.

Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. The company has anointed three Chinese firms to launch the program. clickz.com

1123700129

08/10/2005

Google sued over advertising fees

1123700012

08/10/2005

Google to Buy Meetroduction

Google is expected to announce the acquisition of Meetroduction later this week, a source close to the transaction told internetnews.com. internetnews.com

1123699893

08/10/2005

Spam King, Microsoft End Standoff

Scott Richter, one-time spam king and now legitimate e-mail marketer, has reached an out-of-court settlement with Microsoft (Quote, Chart), officials said Tuesday. internetnews.com

1123699837

08/10/2005

Revenue.net Launches Performance-Based Search Network

Revenue.net launched a new performance-based search marketing network this week at the Search Engine Strategies conference in San Jose. clickz.com

1123699694

08/10/2005

Online Ad Spend to Climb Through 2010

Online advertising continues to grow. A forecast from JupiterResearch says online ad spending will reach $18.9 billion in 2010, double 2004's expenditure. clickz.com

1123699620

08/10/2005

IAB Members Near Measurement Compliance; Yahoo! Bows Own Platform

Two separate announcements this morning suggest progress is being made in the quest to give advertisers better measurement of online campaigns. clickz.com

1123699470

08/10/2005

Baidu.com Gets Rousing Welcome

Chinese search provider Baidu.com (Quote, Chart), dubbed the "Google of China," became the hottest IPO in more than five years Friday, soaring 354% in its Wall Street debut. internetnews.com

1123699320

08/10/2005

Commerce Dept. Signs up For Red Hat

The U.S. Department of Commerce (DoC) is buying $8 million worth of Red Hat's Linux software and services. The deal was awarded through Red Hat reseller DLT Solutions, which has been a Red Hat partner since 2000. internetnews.co

1123699259

08/10/2005

Microsoft/Google Drama Glamorous, Not Unexpected

It didn't take a crystal ball for Google to foresee there would be trouble if it hired Kai-Fu Lee away from Microsoft internetnews.com

1123698638

08/10/2005

AOL LatAm venture got lost in translation

FORT LAUDERDALE — There isn't even a place to sit in the unlit reception area of the nearly empty office that was to have been America Online Inc.'s launchpad to Internet domination in Latin America. usatoday.com

1123698520

08/10/2005

Bridging the Google Ad Gap

If you think about it, Google, with its $82 billion market cap, offers just a hint of the potential for online advertising. www.wired.com

1123698381

08/10/2005

Why Yahoo Bought Konfabulator

Yahoo's recent purchase of Pixoria, developer of the quirky but seriously cool Konfabulator platform, has many pundits scratching their heads—what on earth would a web search company want with all of those software widgets? searchenginewatch.com

1123698005

08/10/2005

Search Engine Penalties at Yahoo & MSN

In the second of a two-part article, we look at search engine penalties applied by Yahoo and MSN, and how webmasters can avoid them, or get them removed once sites are in the penalty box. searchenginewatch.com

1123697871

08/10/2005

Google Simplifies & Loosens Requirements for AdWords

Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. ecommerce-guide.com

1123697792

08/10/2005

Advertising.com, FTC settle SpyBlast case

An America Online subsidiary will no longer bundle its anti-spyware program with software that tracks consumers' online habits and force-feeds them pop-up ads, the Federal Trade Commission said on Wednesday. news.com.com

1123697643

08/10/2005

MSN Details Paid Search Product

MSN has a name and expected due date to its in-utero keyword bid management platform. The product is a critical component of the portal and its strategy going forward. clickz.com

1123697458

08/10/2005

Scout Media is acquired by Fox division

Seattle-based Scout Media Inc., which operates a network of more than 200 sports Web sites and 47-team specific magazines, is being acquired in a multimillion-dollar deal by News Corp.'s newly formed Internet division. seattlepi.nwsource.com

1123697387

08/10/2005

AOL Cites Q2 45% Ad Revenue Jump

America Online's reinvention appears to be coming at the right time. Just as the relaunched AOL.com portal rolls out in beta form, the company announced a whopping 45 percent increase in ad revenue in second quarter, hitting $320 million. mediaweek.com

1123697326

08/03/2005

Mozilla Goes For More Green

The Mozilla Foundation has created a commercial subsidiary in order to generate revenue and increase market share. internetnews.com

1123107629

08/03/2005

Ask Jeeves Again Cuts Back on Paid Listings

InterActiveCorp (IAC) plans to further cut the number of paid search links appearing in Ask Jeeves' search results, the company announced during its Q2 earnings call yesterday. clickz.com

1123107566

08/03/2005

Yahoo! Unveils AdSense Alternative

Yahoo's long-awaited self-service contextual ad network will launch in the United States in a limited beta test today, extending the reach of Yahoo! Search Marketing ads through small and mid-sized publishers. clickz.com

1123107499

08/03/2005

ClickZ Sold to Incisive

Jupitermedia has signed an agreement to sell The ClickZ Network to London-based Incisive, a provider of business information services. clickz.com

1123107084

08/03/2005

One blog created 'every second'

The blogosphere is continuing to grow, with a weblog created every second, according to blog trackers Technorati. news.bbc.co.uk

1123107020

08/03/2005

In 'cookie' fight, it's not clear who's winning

NEW YORK Internet users are taking back control of their computers, and online marketers and publishers are not pleased. www.iht.com

1123106958

08/03/2005

Coping with Search Engine Penalties

Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. searchenginewatch.com

1123106883

08/03/2005

Search Engine Results Continuing to Diverge

A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. searchenginewatch.com

1123106834

08/03/2005

Ask Jeeves Bows New Sponsored Listings

Ask Jeeves throws its hat into the paid search ring with a new auction-based, pay-per-click sponsored listings product. clickz

1123106737

08/03/2005

The New Crystal Ball: It's the Internet

Giants of Web commerce like Yahoo offer gobs of up-to-the-second marketing information. Newsweek

1123106590

08/03/2005

Ask Jeeves Bows New Sponsored Listings

Ask Jeeves throws its hat into the paid search ring with a new auction-based, pay-per-click sponsored listings product. clickz.com

1123106475

08/03/2005

Google Adds Spanish-language Inventory with Univision

Google has struck a multi-year deal with Univision Online that will provide AdWords advertisers with more Spanish-language ad inventory on both search and content pages of the Univision.com Web site. clickz.com

1123106326

08/03/2005

LookSmart Losses Widen

"LookSmart's second quarter results were mixed," said CEO David Hills. "The top-line was negatively impacted by our ongoing efforts to streamline our network to focus on productive traffic. We now have a better performing and higher value ad network clickz.com

1123106240

08/03/2005

Products' New Fame Game on TV

As more viewers zip past ads, product placement on shows is taking off in a big way -- and changing the way marketing deals are done businessweek.com

1123106108

08/03/2005

Marchex Buys IndustryBrains

Marchex has acquired IndustryBrains, a CPC ad network focused mainly on business technology sites, for $31 million. clickz.com

1123105923

08/03/2005

The Birth of Google

Larry thought Sergey was arrogant. Sergey thought Larry was obnoxious. But their obsession with backlinks just might be the start of something big. wired.com

1123105763

07/28/2005

Keepin' it on the Download

At first it was just music. Now companies from Hollywood to major-league sports—to TV news—are racing to cash in. Inside the 'digitainment' gold rush. msnbc.msn.com

1122557369

07/28/2005

Yahoo's Brilliant Solution

By figuring out how to make brand advertising work online, Terry Semel is on the verge of creating the 21st century's first media giant. fortune.com

1122557194

07/28/2005

Entrepreneurs: Give Me MySpace, Dude!

A homegrown Web site that turned music fandom into gold msnbc.msn.com

1122557084

07/28/2005

All The News That Clicks

Newspapers, radio, TV, and magazines are scrambling to boost their Web presence. usnews.com

1122556902

07/28/2005

INNOVATION: THE FUTURE OF ADVERTISING

Google is just the beginning. The Internet is finally reaching its potential as a selling machine. And advertising will never be the same. fortune.com

1122556781

07/28/2005

Ameritrade Tops Online Brokers in Report

Ameritrade (Quote, Chart)earned the top spot among online brokers in a just-released report by JupiterResearch. internetnews.com

1122556597

07/28/2005

Amazon Stands Tall

Amazon.com (Quote, Chart) showed late Tuesday that it still has the stuff to wow Wall Street. internetnews.com

1122556464

07/28/2005

Media Maze: Oh, What a Feeling

Media Strategies Editor Jim Meskauskas explores how marketers can make emotional connections with audiences online. imediaconnection.com

1122556429

07/28/2005

Zappos.com makes it look easy, continued

Zappos.com, the fast-growing online shoe retailer, said it has raised another $15 million from the big-name Silicon Valley venture capital firm, Sequoia Capital. siliconbeat.com

1122556120

07/27/2005

Russia’s Biggest Spammer Brutally Murdered in Apartmen

Vardan Kushnir, notorious for sending spam to each and every citizen of Russia who appeared to have an e-mail, was found dead in his Moscow apartment on Sunday, Interfax reported Monday. He died after suffering repeated blows to the head. mosnews.com moscowtimes.ru

1122476243

07/18/2005

Google Simplifies & Loosens Requirements for AdWords

Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. searchenginewatch.com

1121723788

07/18/2005

E-Mailers Lobby FTC for Opt-Out Sunset Provision

E-mail marketers are lobbying the Federal Trade Commission (FTC) to add a sunset provision to the CAN-SPAM Act that would allow e-mail addresses to be automatically removed from suppression files after five years. www.clickz.com

1121723701

07/18/2005

'Harry Potter' Brings Magic to E-commerce Muggles

You don't have to graduate from Hogwarts to be a wizard. Modern e-commerce "magic" is helping to bring the latest Harry Potter book to muggles (non-wizards) of all ages. ecommerce-guide.com

1121723567

07/18/2005

News Corp. Acquires Intermix Media

News Corp. (Quote, Chart) is acquiring Intermix Media (Quote, Chart) for approximately $580 million. News Corp. said the acquisition will nearly double its Web traffic to more than 45 million unique monthly visitors. internetnews.com

1121723475

07/18/2005

States Tackle Unsavory E-Mails

Moving ahead with a program the feds didn't want to touch, Michigan and Utah are will have e-mail registries to protect children from unsavory content. internetnews.com

1121723344

07/13/2005

Marketers Take Their Tech Medicine at Authentication Summit

Worlds collided yesterday as an estimated 450 marketers and information technology executives met in a first-of-its-kind summit on e-mail authentication. clickz.com

1121301220

07/13/2005

Microsoft Drops Claria Purchase Talks

NEW YORK Microsoft has ended negotiations to buy Claria in response to the potential negative publicity, according to sources. adweek.com

1121301116

07/13/2005

Tech Coalition Seeking Input to Define Spyware

A group of software vendors and technology organizations wants a universal definition of the term spyware (define) before attempting to limit the technology's reach, officials said Tuesday. internetnews.com

1121301008

07/13/2005

Search Ad Costs Slow

NEW YORK Separate surveys by investment banks SG Cowen and Piper Jaffray found the price of keywords advertising was mostly flat in the second quarter. adweek.com

1121300533

07/13/2005

Stop reading this headline and get back to work

Traipsing around the Internet is the most popular form of loafing on the job. The insurance industry is particularly rife with goofing off, and Missouri is the top state for time-wasters. news.zdnet.com

1121300458

07/13/2005

How Americans Search

A recent study from Harris Interactive shines interesting light on the behavior and preferences of Americans when searching the web. searchenginewatch.com

1121300339

07/13/2005

Yahoo, Cisco Merge E-Mail Specs

UPDATED: In a rare display of industry cooperation, Yahoo (Quote, Chart) and Cisco (Quote, Chart) merged their e-mail authentication specification, officials announced Monday. internetnews.com

1121300232

07/13/2005

What Price PageRank?

I have to say my current PR moment was largely prompted by the Q and A sessions at both London gigs. You see, both audiences were made up of "general" online marketers, rather than full-time search marketers, as is frequently the case. clickz.com

1121299960

07/13/2005

E-Mail vs. E-Newsletters: Is There a Difference?

Do we really need both e-newsletters and e-mail? At some point, someone decided we do. An e-mail is like a direct mail piece. An e-newsletter is like a newspaper. But online, does the recipient notice, crave, or even desire this distinction? clickz.com

1121299883

07/13/2005

Will the U.N. run the Internet?

An international political spat is brewing over whether the United Nations will seize control of the heart of the Internet. news.com.com

1121299766

07/13/2005

IM Threats Skyrocket

Threats targeting instant messaging and P2P networks exploded last month, as reports jumped nearly 400 percent, according to security firm Akonix. siliconvalley.internet.com

1121293716

07/13/2005

StrongMail, Habeas Focus on Deliverability

E-mail infrastructure provider StrongMail Systems struck a deal to integrate Habeas' accreditation services more closely with its deliverability tools platform. clickz.com

1121293665

07/13/2005

We're off to the races...the first RSS focused VC fund is announced--$100m

Jim Moore and John Palfrey have launched RSS Investors with $100m of capital. siliconvalleywatcher.com

1121293598

07/13/2005

Web Surfers' Sense of Siege

While users know about adware and spyware, many don't grasp the difference, according to a new survey -- and that's a big problem businessweek.com

1121293499

07/13/2005

International Online Campaigns Grow

As more U.S.-based advertisers expand internationally, interactive agencies are finding themselves facing new challenges. clickz.com

1121293342

07/13/2005

Culture Crash

The collision between sales and marketing can be jarring. Here's how to avoid whiplash. cmomagazine.com

1121293268

07/07/2005

Spyware casts lengthening shadow over Net usage

Over 90 per cent of Internet users have changed their online behaviour due to concerns about spyware, according to the latest research from Pew Internet. pcpro.co.uk

1120749559

07/06/2005

CheetahMail Buys Analytics Vendor

In a move designed to boost the capabilities of its CheetahMail e-mail platform, Experian has acquired Web analytics firm Harvest Solutions. Terms of the deal were not announced. clickz.com

1120690955

07/06/2005

Adware-makers: We come in peace

Purveyors of adware bristle at being lumped in with spyware, saying what they do is not malicious and that some users want adware. denverpost.com

1120690883

07/06/2005

China Joins Spam Fight

China is throwing its weight behind an international anti-spam coalition of government agencies and private sector organizations to combat unwanted e-mail messages. internetnews.com

1120690727

07/06/2005

Finding a New Groove

The music biz is upbeat about downloads and wireless. msnbc.msn.com

1120690649

07/06/2005

Is Microsoft Eyeing Claria?

Software giant Microsoft is reportedly discussing a possible acquisition of adware firm Claria. That's according to separate articles in The New York Times and The Wall Street Journal that cite unnamed sources. clickz.com

1120689406

07/06/2005

The Anti-Spam Litigation Shop

Like most of us, Joe Wagner hates spam. Unlike most of us, he's doing something about it. wired.com

1120689358

07/06/2005

Industry Groups Push For Cyber Crime Treaty

A cross-section of industry groups and individual companies issued a letter to the United States Senate Foreign Relations Committee today, urging ratification of the Convention on Cybercrime adopted through the Council of Europe. siliconvalley.internet.com

1120689239

07/06/2005

AdWords Site Targeting Option Launches

After months of testing with a select group of advertisers, Google has officially unveiled a new AdWords feature that allows the targeting of ads by site. ecommerce-guide.com

1120689123

07/06/2005

With Google, It's Personal

Google (Quote, Chart) sneaked another search enhancement out of the Google Lab, this time to give users more of what they want by paying attention to what they wanted before. internetnews.com

1120689057

07/06/2005

When Your Name Is Mud, Advertise

Companies in crisis used to lie low. The new response to bad press is positive spin businessweek.com

1120688940

07/06/2005

Movie Sites Benefit From Online Advertising

Though the movie industry is experiencing a slump in ticket sales, Web sites of the summer's blockbuster movies are seeing boosts in traffic thanks to online advertising on major portals like Yahoo and MSN. dmnews.com

1120688856

07/06/2005

The Industry Forecast

TNS Media Intelligence Advertising and Marketing Intelligence - Across Brand, Media, Industry and Market adage.com

1120688796

07/06/2005

Keeping an Eye on Google

A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. searchenginewatch.com

1120688650

07/06/2005

Yahoo Integrates Personal & Social Search with MyWeb 2.0

Now you can search both your own "personal web" and pages saved by members of a trusted community of contacts with Yahoo's just-launched MyWeb 2.0. searchenginewatch.com

1120688545

07/06/2005

What's Cooking in Search Engine Labs

Want a peek behind the scenes at the research and development efforts going on at the major search engines? Here's where to find the freshest info searchenginewatch.com

1120688488

07/05/2005

Direct Revenue Appoints Privacy Officer

AS PART OF AN ONGOING effort to clean up its image, adware company Direct Revenue last week said it appointed its General Counsel Andrew Reiskind as Chief Privacy Officer. The move reflects a trend by U.S.-based adware companies to arm themselves with legal-compliance officers in advance of anticipated federal anti-spyware legislation. mediapost.com

1120585286

06/29/2005

MGM Triumphs Over Grokster, Not P2P

Although MGM triumphed in its recent Supreme Court case against Grokster, its victory may prove to be a hollow one, some legal experts and peer-to-peer users believe. pcmag.com

1120065043

06/29/2005

Theft by any other name

The ink on the Supreme Court's Grokster ruling was barely dry when Ed Black began lamenting the chill he believed the 9-0 decision would have on innovation. news.com.com

1120064991

06/29/2005

Grokster Loss Sucks for Tech

As Hollywood and record labels cheered Monday's Supreme Court decision in the MGM v. Grokster case, technology companies and consumer groups warned that the ruling will chill innovation and result in more gadget-killing lawsuits. wired.com

1120064941

06/29/2005

Browser makers warned against ad-blocking

The end of free Internet content will come when Web browsers start blocking online advertisements by default, a DoubleClick executive has warned. zdnet.com.au

1120064851

06/29/2005

Bloom Off the Rose for EBay?

With roughly 150 million registered users, eBay ranks among the world's most powerful companies, online or otherwise. It had more than 1.4 billion items listed last year. For every $100 spent online worldwide, $14 was spent on eBay. But some say eBay's blockbuster growth has engendered arrogance. www.wired.com

1120064759

06/28/2005

180solutions Embarks on Campaign to Re-Notify 20 Million Customers Ensuring Proper Consent and Disclosure

Re-Notification Effort Is Part of Broader Initiative to Ensure Bad Actors No Longer Deceptively Install the Company's Software biz.yahoo.com

1119986801

06/27/2005

Search Study Offers Marketers Tidbits

Men and women search differently, searchers are not very loyal, and most searchers don't know -- or care -- about the difference between natural and paid search results. Those are some results of a study, "How America Searches," published Tuesday by search marketing agency icrossing and Harris Interactive. clickz.com

1119892085

06/27/2005

Majority of Search Users Unaware of Ads

NEW YORK More than half of Internet users surveyed in a poll did not know the difference between natural search engine results and advertising listings. adweek.com

1119891985

06/27/2005

'Viral' advertising spreads through marketing plans

CANNES, France — Viral advertising is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what ads they watch and when. usatoday.com

1119891910

06/27/2005

Pay-Per-Phone Ads to Hit $1.4 Bil.

Pay-per-phone-call advertising will become at least a $1.4 billion marketplace by 2009, with the potential to reach the $4 billion level, says a new report from local advertising researcher The Kelsey Group. mediaweek.com

1119891844

06/27/2005

Sender ID Alerts Pushed to Hotmail Users

Microsoft has begun alerting MSN Hotmail users when an inbound message fails to authenticate under the company's Sender ID protocol. clickz.com

1119891763

06/27/2005

Net To Newspapers: Drop Dead

Newspapers are cockroaches. No matter what is introduced into the media ecosystem, the oldest of the Big Media survives. Despite decades of doomsayers, newspapers prospered through radio, through TV and cable, through video games, through the Internet.... businessweek.com

1119891609

06/27/2005

DoubleClick Q1 2005 Email Trend Report

Q1 2005 DoubleClick DARTmail data continue to show that permission email remains a strong channel, indicated by key metrics such as click-through rates, bounce rates, click-to-purchase conversion rate and orders per email delivered. doubleclick.com

1119891541

06/27/2005

Big advertisers catch the bug for viral campaigns

CANNES, France (Reuters) - Some of the world's biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and entertaining ways to reach new customers. reuters.com

1119891374

06/27/2005

E-mail Delivery Rates Up, Click Rates Mixed

The latest trend reports from Bigfoot Interactive and DoubleClick found that more messages are reaching their destination, but fewer are being read. clickz.com

1119891216

06/27/2005

High Court Rules Against P2P

Peer-to-peer (P2P) technology developers are legally responsible for the illegal acts of their users, the U.S. Supreme Court ruled today. The unanimous landmark ruling is a major victory for movie studios and music publishers seeking to curb the widespread theft of copyrighted material on the file-swapping networks. internetnews.com

1119891084

06/22/2005

Advertisers forced to think way outside the box

At least a dozen billboards dot Michael Fetchik's daily two-mile bus commute from Weehawken, N.J., to New York City. But rather than noticing the Washington Mutual, Hummer or Panasonic ads, he's focused on the tiny keyboard of his Handspring Treo 600, a wireless all-in-one phone, Web organizer, camera and e-mail gadget usatoday.com

1119451866

06/22/2005

Search Engine Spammers Unite

Frustrated by the rampant use of white-on-white text, keyword stuffing and other shady practices in SEO, Roger Wehbe of Yooter InterActive Marketing decided to take up arms. clickz.com

1119451682

06/22/2005

Viacom to Buy Neopets

Viacom has acquired NeoPets, a global kids and teens gaming site. The new property will reside at Viacom's MTV Networks. www.clickz.com

1119451614

06/22/2005

Will That Be Cash, Credit, Or Cell?

Finally, the technology is at hand to turn phones into virtual wallets. For years, techies and wireless phone companies have coveted a dream: turning the ubiquitous cell phone into a virtual wallet. In the late 1990s everyone from Nokia Corp. businessweek.com

1119451533

06/22/2005

FTC Doubts 'ADV' Label Will Cut Spam

NEW YORK The Federal Trade Commission said in a report to Congress that requiring all commercial e-mail carry an "ADV" label in the subject line would not reduce spam. adweek.com

1119451441

06/22/2005

Justices to rule on fate of file swapping

Perhaps as soon as this week, the U.S. Supreme Court will rule on the future of file swapping, in one of the most closely watched legal battles of the year. news.com.com

1119451396

06/22/2005

Dell Bullish on Mac OS?

It seems that since Apple (Quote, Chart) decided to move its processors away from IBM's PowerPC and onto Intel (Quote, Chart), other companies might be looking for a way to get in themselves. internetnews.com

1119450893

06/22/2005

Google Library: Peril For Publishers?

Google is digitizing entire university libraries. Book publishers haven't decided if the Google Library Project means exposure to new readers or copyright infringement on a massive scale. It's a question the Supreme Court may have to decide. internetnews.com

1119450803

06/22/2005

AdWords Site Targeting Option Launches

After months of testing with a select group of advertisers, Google has officially unveiled a new AdWords feature that allows the targeting of ads by site. clickz.com

1119450044

06/22/2005

Advertising stereotypes: From the kitchen to first class

A high-flying female executive takes centre stage in BA's latest advertising campaign. It's a far cry from the soap powder commercials of yesteryear. Cahal Milmo charts the journey news.independent.co.uk

1119449902

06/22/2005

An Onslaught Of Hidden Ads

Toyota Motor Corp. (TM ) has asked at least three major magazine companies to explore product integration -- that's product placement to you and me -- of its cars into magazine editorial pages. Say hello to another indicator of changing media mores. businessweek.com

1119449676

06/22/2005

Amazon plans Bob Dylan, Norah Jones concert

Online retailer to stream live concert on its homepage July 16 msnbc.msn.com

1119449480

06/22/2005

Yahoo ramps up 'deep Web' search effort

Yahoo began testing a service late Wednesday that allows people to perform simultaneous searches for information contained within subscription-based Web sites. news.com.com

1119449409

06/22/2005

Parsons to AOL: "You've Got Cash"

Instead of booting the online unit, Time Warner's CEO says he'll give it the capital it needs to acquire its way to the top businessweek.com

1119449357

06/22/2005

Your ISP as Net watchdog

The U.S. Department of Justice is quietly shopping around the explosive idea of requiring Internet service providers to retain records of their customers' online activities. news.com.com

1119449244

06/22/2005

BlowSearch Tackles Click Fraud

When I first heard of BlowSearch I thought it might be a search engine for porn. My mistake. www.wired.com

1119449166

06/22/2005

Father's Day: A Boost to Online Businesses

While Father's Day may not register as the busiest shopping holiday of the year, it represents an up-tick in business for many online e-tailers. This year, we found a couple of online stores that would make Ernest Hemingway crack a smile if he were alive today. ecommerce-guide.com

1119449021

06/15/2005

Yahoo rings up VoIP purchase

Yahoo has acquired DialPad Communications, a six-year-old startup whose software sets up calls over the Internet for a fraction of the price of regular telephone service. weblog.infoworld.com

1118859023

06/15/2005

Intermix to Put Suit, Past Behind It

Internet marketing firm Intermix Media, probably best known for its MySpace social networking site, has agreed to settle a lawsuit brought by the New York Attorney General's office. AG Eliot Spitzer sued Intermix in April, accusing it of secretly installing spy- and adware on millions of home computers. clickz.com

1118855978

06/15/2005

Google Takes a Break

Shares of Google (Quote, Chart) have taken a break in recent days for the first time in more than two months amid worries about second-quarter results. internetnews.com

1118845213

06/15/2005

Microsoft Censors Chinese Blogs

SEATTLE -- Microsoft is cooperating with China's government to censor the company's newly launched Chinese-language web portal, a spokesman for the tech giant said. wired.com

1118845155

06/15/2005

Google readying Web-only video search

Google is expected to unveil a search engine for Web-only video this summer that will let people preview media clips from its Web site, CNET News.com has learned. news.zdnet.com

1118845113

06/15/2005

Gannett Buys PointRoll

Gannett has bought rich media tech firm PointRoll in a deal worth upwards of $100 million, according to a source familiar with the agreement. The sale brings one of the top four rich media companies under the roof of a major publishing house. clickz.com

1118844883

06/15/2005

ValueClick Buys Web Clients for $141M

Online marketing firm ValueClick has agreed to buy Web Marketing Holdings, which does business as Web Clients, for approximately $141 million. The deal gives ValueClick more than 100 promotional Web sites, which lets it offer media directly to advertisers. clickz.com

1118844822

06/15/2005

Dot-com mania, part II?

After a huge boom and painful bust during the past decade, the Internet is booming again. money.cnn.com

1118844771

06/15/2005

What Makes Your Advertising Viral?

I read a projection today that said if online advertising revenue continues at its current run rate, spending could hit $11 billion this year. clickz.com

1118844693

06/15/2005

Q1 U.S. Ad Spending Improved 2.4%

BOSTON Domestic ad spending rose 2.4 percent to $20.3 billion in the first quarter of 2005 compared to the same period a year ago, according to data compiled by Nielsen Media Research, a unit of Adweek parent company VNU. adweek.com

1118844552

06/15/2005

An echo of a boom?

Dotcom shares are booming again, with Google leading the way. Is this stellar performance justified? Or should investors worry that another correction is on the way? economist.com

1118844450

06/15/2005

Ads That Please Consumers

Last week, a Michigan state senator introduced a bill that would require movie theaters to post and advertise two start times: one indicating when the paid ads begin, the other indicating when the movie actually starts. clickz.com

1118844296

06/15/2005

AIM Mail Launches

America Online launched its free Web-based e-mail service this week with an online advertising campaign and a nationwide consumer sweepstakes. clickz.com

1118844165

06/15/2005

Diller to Sell Vivendi Universal Entertainment Stake

June 8 (Bloomberg) -- Barry Diller, former head of the Paramount and Fox movie studios, agreed to sell his stake in the owner of Universal studios for $3.4 billion as he furthers a shift into Internet businesses from entertainment. bloomberg.com

1118844103

06/15/2005

$80bn Google takes top media spot

Internet search phenomenon Google has overtaken a swathe of venerable rivals to become the world's biggest media company by stock market value. news.bbc.co.uk

1118844051

06/15/2005

Old media shout to be heard

NEW YORK (CNN/Money) - The radio industry, whose main goal is not to entertain but to help companies build consumer awareness through advertising, has discovered it's got an image problem -- and it's fighting back. money.cnn.com

1118843990

06/08/2005

eBay Bags Shopping.com

Auction giant eBay (Quote, Chart) will buy comparison-shopping site Shopping.com (Quote, Chart) for $620 million in cash, the companies announced late Wednesday. ecommerce-guide.com

1118246182

06/08/2005

Where's Digital Advertising Headed?

The more time I spend focused on the inner workings of the industry, the more I believe we'll see more change than is commonly thought. clickz.com

1118246103

06/08/2005

Top of Mind: Click Tracking: A Fool's Paradise?

ONLINE publishers have a distinct advantage over their print brethren. Namely, on the Internet, no ad dollars need be wasted. Thanks to tracking software and third-party ad servers, it's now possible to measure impressions, clicks and sometimes conversions. brandweek.com

1118245902

06/08/2005

First Quarter Online Ad Revenues Reach $2.8 billion

Online ad revenues for the first quarter of this year reached an estimated $2.8 billion, up 26 percent over Q1 2004 and up 4.3 percent over the fourth quarter of last year. That's according to the latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers. clickz.com

1118245822

06/08/2005

Tobaccowala: Digital Media Costs Rising High

Fragmentation and consumer control will drive the cost of digital media upwards by 20 to 30 percent annually over the next several years, predicts Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and president of SMG Next. .clickz.com

1118245743

06/08/2005

Scripps Buys Into Comparison Shopping

Comparison shopping can be a nice little money-maker -- but it may be even more powerful as a lead generator for other businesses, as two recent deals show. internetnews.com

1118245668

06/08/2005

What's Inside Intel's Apple Deal?

Apple's announcement yesterday of its defection from PowerPC to Intel should not be considered shocking. So say analysts throughout the industry who are weighing in on the chip shakeup. internet.com

1118245590

06/02/2005

Addicted to e-mail? You're not alone

If you find you're checking e-mail about as often as you inhale, you're not alone. news.com.com

1117720615

06/02/2005

Nike says just do it ... yourself

Nike has relaunched a Web site where shoppers design their own shoes, choosing everything from the color of the famous Nike swoosh to personalizing the tongue with a word or phrase. msnbc.msn.com

1117720528

06/02/2005

Yahoo Meets Searchers' Mindsets

Yahoo Next, the site that lets users try out functions that aren't quite ready for prime time, put out a tool that adjust results based on how commercial they are. internetnews.com

1117720396

06/02/2005

Advertisers Tap Brain Science

Scientists are scanning brain activity in the hopes of catching sight of the physical mechanisms that determine whether you prefer Coke over Pepsi. www.wired.com

1117720246

06/02/2005

Revenue For Google And Yahoo Costs Competitors

The extraordinary revenue growth exhibited recently by Google and Yahoo is coming at the expense of established players in the $263 billion information industry, a new report says. informationweek.com

1117720159

05/26/2005

Top 50 Internet Advertisers In April

ClickZ Stats is pleased to bring its readers a new monthly feature, the top Internet advertisers by expenditure. The data are provided by TNS Media Intelligence. clickz.com

1117137437

05/25/2005

Turning the Tide of Spam

How a small Iowa ISP and two antispam attorneys sued junk e-mailers and won a $1 billion judgement businessweek.com

1117048186

05/25/2005

House Passes Anti-Spyware Bills

Under one bill people who use software to illegally gain access to a computer could be sentenced to five years in prison. The other bill -- the Spy Act -- would require business to get permission from a user before placing a program on their computer. toptechnews.com

1117048075

05/25/2005

Online retail sales seen up 22%

NEW YORK (Reuters) - Online retail sales are expected to rise 22 percent to $172.4 billion this year, driven by growth in travel, cosmetics and jewelry, according to a study by shop.org and conducted by Forrester Research Inc money.cnn.com

1117047949

05/25/2005

'Star Wars' Flavor Trojan Targets IM

The Dark Side never seems a galaxy far away when it comes to exploiting popular culture on the Internet. And it appears that hackers are exploiting interest in the new "Star Wars" film to harvest Yahoo login credentials. internetnews.com

1117047302

05/25/2005

Google's Ad Feeds in RSS

Google brought its AdSense contextual advertising service to RSS content in a beta test launched on Wednesday. ecommerce-guide.com

1117047227

05/25/2005

Retail E-Commerce Growth Outpacing The Pack

Momentum in retail e-commerce sales continues to grow, according to stats released Friday by the U.S. Census Bureau. Preliminary first-quarter 2005 retail e-commerce statistics show a growth of 24 percent on a year-over-year basis. ecommerce-guide.com

1117047158

05/25/2005

FTC Takes Aim Against Spam Zombies

Because home users often lack the technological savvy needed to recognize and fight spammers, the FTC is concentrating its appeal on ISPs, asking the providers to watch for computers that send out unusually high amounts of e-mail and quarantine them. toptechnews.com

1117041241

05/20/2005

Gratis Internet Passes $8 Million Mark on Free Giveaways

- Innovative Online Marketing Firm Has Given Away More Than 15,000 Free Apple iPods Since June 2004Five-Year-Old Company on Track for Strongest Year Ever biz.yahoo.com

1116615744

05/19/2005

Netflix Takes Over Wal-Mart DVD Rentals

SAN FRANCISCO (AP) -- Wal-Mart Stores Inc. is turning over its online DVD rental business to Netflix Inc., signaling that the world's largest retailer couldn't beat the Internet upstart at its own game nytimes.com

1116512592

05/19/2005

Users Downloading Less Adware

NEW YORK A leading spyware-removal firm reported the amount of adware programs it found on consumer computers dropped in the first quarter. adweek.com

1116512502

05/19/2005

Yahoo tests new IM software

Yahoo late Tuesday will introduce a test version of its instant-messaging software that promotes VoIP and the company's new social network. news.com.com

1116512434

05/19/2005

Google releases desktop search for businesses

LOS ANGELES (Reuters) - Google Inc. (Nasdaq:GOOG - news) late on Tuesday released a desktop search product for businesses with the aim of helping workers more quickly find information on the Web, in their computer hard drives and e-mail inboxes, as well as on corporate intranets. story.news.yahoo.com

1116512379

05/19/2005

Gartner Weighs In on Linux's Desktop Prospects

Microsoft does not appear in any imminent danger of losing much market share on the desktop productivity front to any Linux or open-source competitors. ADVERTISEMENT eweek.com

1116512289

05/19/2005

MSN Toolbar with Desktop Search Officially Launches

After five months in beta, Microsoft has released the final version of its desktop search application, incorporating many new features based on extensive user feedback. searchenginewatch.com

1116512126

05/19/2005

FTC Seeks Comment on CAN-SPAM Changes

The Federal Trade Commission began seeking comment yesterday on proposed changes to the rules enacted under the CAN-SPAM anti-spam legislation, including one that would require e-mailers to comply more quickly with opt-out requests. dmnews.com

1116512016

05/19/2005

Blogs and social networks and wikis, oh my!

Its trouble began after an individual posted instructions on a Web site showing how the company's sleek but seemingly indestructible Kryptonite bicycle lock could be undone with a Bic pen. The story gradually spread over the Internet as bloggers wrote about the fatal flaw and provided links to the Web site. Within five days, the bloggers' details were picked up by mainstream media outlets such as The New York Times. news.com.com

1116511967

05/19/2005

Google Buys Social Networking Firm

Google (Quote, Chart) continued to move beyond its search roots this week by acquiring social networking service Dodgeball.com. The New York-based Dodgeball.com, the brainchild of two graduate students at New York University's Interactive Telecommunications Program, is a service that helps members find and chat with each other using text messages sent to phones. internetnews.com

1116511787

05/19/2005

Big Dollars Spent Online for Mom

Online was the place to buy for mom this year, according to stats released Tuesday by VeriSign. The Mother's Day stats were compiled for the period of April 25 through May 8 from Verisign Payment Services, which represents over 135,000 etailers handling 37 percent of all North American e-commerce. ecommerce-guide.com

1116511655

05/19/2005

Dogpile Enhances Meta Search, Offers Comparison Tools

Dogpile has redesigned its meta search site and introduced a nifty new utility that visually displays the overlap (or lack thereof) of results from the multiple search engines it queries. searchenginewatch.com

1116511534

05/19/2005

Suit Filed Against Spam Ring

The Massachusetts Attorney General's office announced it filed suit and an injunction to stop an alleged spam ring with operations around the globe, officials announced at a press conference Wednesday internetnews.com

1116511433

05/19/2005

Senators push for anti-spyware law

Congress didn't quite get around to approving an anti-spyware bill last year--it died while awaiting a Senate floor vote. Now members of the Senate Commerce Committee are promising to avoid a repeat of last year's lapse. news.com.com

1116511308

05/19/2005

Keyword Pricing Jumps in April

Keyword prices for paid search advertising exhibited a healthy increase in April, jumping 11 percent due to seasonal increases in leading categories and the entry of several new advertisers, according to the latest Keyword Price Index from search engine marketing firm Fathom Online. mediaweek.com

1116511241

05/12/2005

New Bill Targets Spyware Profits

UPDATED: U.S. Sen. George Allen (R-Va.) wants the federal government to seize the profits of companies and individuals secretly installing spyware on computers. He's also seeking significantly higher civil and criminal penalties for those trafficking spyware. internetnews.com

1115921430

05/12/2005

Suit Filed Against Spam Ring

1115921336

05/12/2005

Claria Baits Publishers With 'PersonalWeb'

Claria has begun offering publishers content personalization, courtesy of its behavioral tracking software, in exchange for distribution of that software. clickz.com

1115916564

05/12/2005

Big Dollars Spent Online For Mom

Online was the place to buy for mom this year, according to stats released today by VeriSign . internetnews.com

1115916439

05/12/2005

Adware Called Too Cozy With Spyware

WASHINGTON -- Even if Congress passes an anti-spyware bill, it will be ineffective unless lawmakers can untangle the frustratingly complex adware food chain. Absent that, spyware hustlers will be able to dodge liability through their murky deals with advertising affiliates. internetnews.com

1115916359

05/12/2005

Yahoo Gets Into The Groove

That is the message Internet portal giant Yahoo (Quote, Chart) is sending the millions who are plunking down big bucks to own downloaded music. The search firm believes it has seen the future and, for the most part, it isn't buy-to-own. internetnews.com

1115916277

05/12/2005

Security firms fight Firefox fire with fire

Just in time for one of the first serious security flaws to be found in Mozilla's Firefox, two companies, Anonymizer and FraudEliminator, have released new security products for the popular open source Web browser. infoworld.com

1115916212

05/12/2005

Google Buys Into Ad-Supported Mobile Networking

Google has acquired mobile social networking firm dodgeball.com in a move that could help the search player deliver location-based advertising on cell phones. Terms of the transaction weren't disclosed. clickz.com

1115916145

05/05/2005

Experian Launches Interactive Division, Buys LowerMyBills.com

Data giant Experian demonstrated its commitment to online marketing in a dramatic way Wednesday. It bundled its online businesses into an interactive division while simultaneously announcing the $380 million purchase of lead generation player and major online advertiser LowerMyBills.com. clickz.com

1115311229

04/28/2005

Online Ad Revenues Up 33 Percent In 2004

Online ad revenues for 2004 were up 33 percent to $9.6 billion, the highest level ever, according to the latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers. clickz.com

1114718954

04/28/2005

Ask Jeeves Doubles Profits on Higher Ad Revenue

Ask Jeeves more than doubled its profits in the first quarter of 2005, posting net income of $18.1 million, or $0.26 per share, on revenues of $94.9 million. This compares with $13.4 million in net income on revenues of $39.2 million for the comparable year-ago quarter. clickz.com

1114718901

04/28/2005

Spitzer Sues Intermix Over 'Spyware'

ALBANY, N.Y. - New York Attorney General Eliot Spitzer sued a major Internet marketer Thursday, blaming it for secretly installing software that delivers nuisance pop-up advertisements and can slow and crash personal computers. news.yahoo.com

1114710306

04/28/2005

New law cracks down on P2P pirates

File-swappers who distribute a single copy of a prerelease movie on the Internet can be imprisoned for up to three years, according to a bill that President Bush signed into law on Wednesday. news.com.com

1114706998

04/28/2005

The online ad attack

Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium economist.com

1114706912

04/28/2005

Ads That Know What You Want

SAN FRANCISCO -- Picture this: You're shopping online for a new minivan, surfing automaker websites and buying guides. You then head to the homepage of your local paper to check out the headlines, and at the top of the page is an ad for a local car dealer, offering rebates and low financing on new minivans. wired.com

1114706863

04/27/2005

DoubleClick to go private

Internet marketing company DoubleClick said Monday that it has agreed to be acquired by private equity firm Hellman & Friedman for roughly $1.1 billion. news.com.com

1114607828

04/27/2005

Top of Mind: Reaching Out To Today's 'Multiminding' Woman

She paused in the middle of yet another frantic workday while facing a screen full of urgent e-mails, cell phone messages from her kids—one in college, asking for money, and the other a new parent asking for advice on dealing with a cranky, teething baby—along with a schedule brandweek.com

1114607764

04/27/2005

Google Targets Ads by Site, Sells by CPM

Google Monday is launching a limited beta test that will let advertisers choose on which sites their contextually targeted ads appear, but they will have to pay for those ads on a CPM basis. clickz.com

1114607503

04/27/2005

Meeker: "Nowhere to Go But Up" for Internet Marketing

Describing the Internet as "the most underutilized advertising medium that's out there," Morgan Stanley managing director Mary Meeker said broadband adoption, mobile device usage and international growth are opening up a variety of opportunities for marketers, entrepreneurs and investors. clickz.com

1114607459

04/22/2005

AOL comes out swinging in phish fight

By Anick Jesdanun, The Associated Press NEW YORK — America Online Inc. is stepping up efforts to fight e-mail "phishing" scams by more aggressively blocking Web sites that masquerade as legitimate financial institutions requesting passwords and account information. usatoday.com

1114207338

04/22/2005

Google Doubles Revenue, Extends Focus On Big Advertisers

Ad growth and increased traffic led Google to report revenues for the first quarter nearly double those of the same time last year. clickz.com

1114187972

04/22/2005

Google Continues To Dazzle

Google (Quote, Chart) continued to dazzle Wall Street in its third quarter as a publicly traded company, blowing past analysts' estimates after the close on Thursday. internetnews.com

1114181211

04/21/2005

DOUBLECLICK DEAL

April 21, 2005 -- DoubleClick, the one-time darling of dot-com advertising, is nearing an agreement to be sold to Hellman & Friedman in a potential deal that could be worth around $1.2 billion, The Post has learned. nypost.com

1114101020

04/20/2005

Google sues Froogles.com

Google has sued Froogles.com, charging the rival shopping search engine with trademark infringement. news.com.com

1114030636

04/20/2005

Doubts Cast on Scope of Missing Cookies

NEW YORK A new research report is calling into question polls that showed many Web users habitually delete Internet-tracking cookies. adweek.com

1114030508

04/18/2005

Internet Ad Spend Creeping up on TV

Internet advertising revenue is growing at a faster clip than television advertising, which could slowly begin losing its global share of revenue in 2007, according to the latest ad spend predictions from ZenithOptimedia clickz.com

1113850873

04/18/2005

Goodbye Overture, Hello Yahoo! Search Marketing

The move was announced March 1 at Search Engine Strategies in New York. During his keynote speech, Yahoo! co-founder Jerry Yang said the move was designed to present users with a more unified view of Yahoo! Search. clickz.com

1113850821

04/18/2005

Adobe to acquire Macromedia in $3.4B deal

APR. 18 5:39 A.M. ET Adobe Systems Inc., one of the world's largest providers of document-design software, will acquire Macromedia in an all-stock transaction valued at approximately $3.4 billion, the companies announced Monday. businessweek.com

1113829794

04/15/2005

Could spam die out all by itself? Maybe

I'm going to make a suggestion that's counter to what every analyst I've heard says. It's counter-intuitive as well. And maybe you'll make fun of me — but give it some time. usatoday.com

1113604760

04/15/2005

Bogus blogs snare fresh victims

Cyber criminals are starting to use fake blogs to snare new victims. news.bbc.co.uk

1113604703

04/15/2005

Lots of computer time, little of it for academics

When the rent on his East Lansing apartment is due, Mark Herberholz logs onto an Internet poker site for a few hands. He says the income from his winnings helps to pay the bills and pass the time. The Michigan State senior says he spends about four hours a day playing computer games, instant messaging with friends and surfing the Internet. freep.com

1113604648

04/15/2005

Internet2 is higher-tech version of regular Internet

More than 400 college students are being sued for allegedly swapping pirated music files over a super-fast computer network called Internet2. usatoday.com

1113604575

04/13/2005

FindProfit.com Analyzes Intermix Media's Updated Guidance and 8-K Disclosures

PRINCETON, N.J., April 13 /PRNewswire/ -- FindProfit (http://www.findprofit.com), an investment service that delivered a +18% average return in 2004 and a +67% audited return in 2003, announced today that it has provided to trial and paid subscribers updated investment analysis of Intermix Media (Amex: MIX). prnewswire.com

1113406037

04/13/2005

Yahoo Offers Free Business Web Sites

Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. searchenginewatch.com

1113405961

04/12/2005

180solutions buys distributor to better police software use

Adware firm tightens product control 180solutions buys distributor to better police software use By JOHN COOK SEATTLE POST-INTELLIGENCER REPORTER In an effort to gain more control over the circulation of its ad-serving software, Bellevue-based 180solutions has bought one of its largest distributors. seattlepi.nwsource.com

1113325698

04/08/2005

Judge: Prison time for spammer

LEESBURG, Virginia (AP) -- A man convicted in the first U.S. felony prosecution for sending bulk e-mail -- known as spamming was sentenced to nine years in prison Friday cnn.com

1112987388

04/05/2005

Datran Media Raises $60M In First Outside Round;

-- Digital marketing company Datran Media said that it has raised $60 million in a first round of financing solely from VantagePoint Venture Partners. datranmedia.com

1112744256

04/01/2005

Google Takes Hit in U.S. Trademark Case

Search advertising powerhouse Google (Quote, Chart) suffered a setback Wednesday in its defense of a trademark infringement suit. internetnews.com

1112375792

04/01/2005

Controversy Mounts over Yahoo! API Access

The Web Analytics Association (WAA) is crying foul, saying Yahoo! has denied some of its members third-party vendor access to Overture APIs (define). The companies sought access because they're developing bid-management tools that would integrate with Overture's system. clickz.com

1112375729

03/31/2005

Frenzy Begins Over Cookie Alternative

An existing technology offering cookie-like functionality is gaining attention from publishers, marketers and others as a possible replacement for the ubiquitous, but potentially endangered, text files clickz.com

1112297455

03/31/2005

Internet Music Theft Likely To Survive Supreme Court Decision

Justices appeared divided, both worried that new lawsuits could stunt the next iPod, and also deeply troubled by what they see as Grokster's efforts to encourage rampant Internet piracy and profit from it. However they rule, it's unlikely to solve internet copyright issues once and for all, observers say. informationweek.com

1112290610

03/29/2005

Looking for Links In All The Wrong Places?

In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites. searchenginewatch.com

1112135878

03/29/2005

Netflix tops 3 million subscribers

LOS GATOS, Calif. -- Netflix Inc. said Monday the number of subscribers to its online subscription DVD rental service surpassed the 3 million mark hollywoodreporter.com

1112135634

03/29/2005

Why Second-Tier Sites May Be Worth Top Dollar

With Web ad rates on the rise, more acquisitions of the likes of Ask Jeeves may be in store businessweek.com

1112135567

03/29/2005

Google to Buy Web Analytics Company

Google (Quote, Chart) has inked a deal that will let it buy Urchin Software for an undisclosed sum, the company said Monday. internetnews.com

1112120921

03/29/2005

Yahoo Offers Creative Commons Search

Yahoo (Quote, Chart) took another step toward fulfilling a promise to make its portal a platform where communities develop, rather than a stagnant site limited to serving information. internetnews.com

1112101051

03/29/2005

File-sharing free-for-all

Entertainment companies, seeking to turn off the volume on the free distribution of music and movies online, will argue before the U.S. Supreme Court today that two file-sharing networks are liable for copyright infringement committed by the software's users. newsday.com

1112100930

03/24/2005

Sharman pleads innocence as trial winds down

Peer-to-peer software provider Sharman Networks and its related parties, which stand accused of copyright infringement by the Australian recording industry, collectively denied the charges against them during closing statements Wednesday. News.Com

1111687778

03/24/2005

Analysis: How Jeeves serves IAC

IAC/InterActiveCorp, the e-commerce behemoth, will cast a longer shadow over the Internet with its $1.9 billion acquisition of Oakland's Ask Jeeves sfgate.com

1111683280

03/24/2005

Shoppers Favor Search Over Yellow Pages

NEW YORK More consumers are turning to Internet search engines for local shopping information instead of the phone book, according to a new survey. Adweek.com

1111683165

03/24/2005

Your Ad Here, 10 Words Max

By KEVIN J. DELANEY Staff Reporter of THE WALL STREET JOURNAL March 24, 2005; Page B1 Can you convey a corporate "brand" in 10 words squeezed into less than two square inches? Some big advertisers are grappling with that question as they begin to use Web-search ads served up by Google Inc., Yahoo Inc. and other search sites to burnish corporate images, as well as to sell products. wsj.com

1111683025

03/23/2005

Anti-Spyware Companies Promote Cookie Deletion

Search for terms like "Coremetrics," "WebSideStory," "DoubleClick," "ValueClick" or "Atlas DMT" on Google, and some of the most prominent paid results seem to cast aspersions on these well-known interactive marketing brand names. ClickZ.com

1111611579

03/22/2005

Net tightens gray-market retail vise

The order seemed innocent enough--1,000 Hewlett-Packard computers and monitors to be shipped to a charitable foundation for underprivileged youth. News.com

1111531018

03/22/2005

The New Pitch

In the introduction to his 1963 best-seller, “Confessions of an Advertising Man,” David Ogilvy apologized for writing “in the old-fashioned first person singular.” newyorker.com

1111530694

03/21/2005

IAC to Buy Ask Jeeves for $1.85B

IAC/InterActiveCorp (Quote, Chart) agreed to acquire Ask Jeeves (Quote, Chart) for $1.85 billion in stock in a blockbuster search engine deal that solidifies the e-commerce player's footing in the online advertising and search market. http://internetnews.com

1111425206

03/18/2005

Search Landscape Changes to Bring Control, Complexity

Changes afoot among the big search players are expected to have a mixed effect on search engine marketers. New offerings from Yahoo! and MSN may give advertisers more control, but industry-watchers predict pricing will continue to rise and campaign management will grow more complex. ClickZ.com

1111167590

03/18/2005

MSN's adCenter: More Control and Better Results

This week, Microsoft's MSN formally announced its upcoming pay-per-click (PPC) search platform. At last, marketers who use MSN's featured listing product, but who want more control, will get their wish. ClickZ.com

1111167534

03/18/2005

Super-Sized Issue Faces Online Marketers

In January, Kraft Foods responded to public concern about the childhood obesity epidemic by saying it would curtail its television, radio and print advertising of certain products to kids between 6 and 16. What Kraft didn't mention was Internet advertising. ClickZ.com

1111167477

03/17/2005

Lessons Learned from Eye Tracking Studies

You've optimized your web pages to be search engine friendly, and they're ranking well in search result pages, but so what—if users don't actually do what you'd like them to do once they arrive at your web site. searchenginewatch.com

1111080749

03/17/2005

Search Rank Easy to Manipulate

Greg Boser manipulates search engines for a living, and there's little the Googles of the world can do about it. Boser, who owns and operates WebGuerrilla, a web marketing outfit based in Valencia, California, is not alone. An entire industry of search engine optimizers, called SEOs, has sprung up, many of which take advantage of loopholes in the way rankings are calculated. wired.com

1111080709

03/16/2005

Yahoo 360 takes spin through blogosphere

Yahoo is stepping into social networking and blogging, with a new service that promises to offer a simpler way to keep in touch with people. News.com

1110996865

03/16/2005

MSN vs. Google and Yahoo, Round 3

Microsoft CEO Steve Ballmer is expected to show off a new paid-search service on Wednesday that will eventually go toe-to-toe with rival Google and supplant partner Yahoo's advertising. News.com

1110984887

03/15/2005

A phishing wolf in sheep's clothing

An easily remedied Web site loophole may be leaving banks and other companies that do business online more susceptible to phishing attacks, according to Netcraft. News.Com

1110913285

03/14/2005

Study: Consumers Delete Cookies at Surprising Rate

Nearly 40 percent of Internet users delete cookies from their primary computers on at least a monthly basis, according to a study by JupiterResearch. The finding has big implications for advertising and marketing firms that depend on cookies for tracking and targeting. Clickz.com

1110821427

03/11/2005

Marketers Split on Contextual Ad Effectiveness

Despite early criticism of contextual ads, more marketers are turning to them to extend the reach of their search campaigns. But experts warn there are pitfalls if the campaign is not managed properly. clickz.com

1110551662

03/11/2005

Yahoo seeks to expand in Google territory

Yahoo is poised to launch an ad network for small Web publishers styled on a similar offering from Google, sources familiar with the plan told CNET News.com, a move that promises to sharpen competition between the search giants. news.com

1110550455

03/09/2005

CGI Holding Corporation Signs Letter of Intent to Acquire PrimaryAds, a Leading Affiliate Marketing Company

CGI Holding Corporation, which plans to seek shareholder approval to change its name to Think Partnership Inc. (AMEX: THK - News; "Company"), today announced that the Company has entered into a letter of intent to merge, through a wholly-owned subsidiary, with privately-held PrimaryAds Inc. ("PrimaryAds"). Located in North Plainfield, New Jersey, PrimaryAds is a leading provider of affiliate marketing services that connects website publishers with online advertisers. http://biz.yahoo.com/

1110412692

03/09/2005

Media Ad Spending Grew 9.8% in 2004

Advertising spending totaled $141.1 billion last year, an increase of 9.8 percent over the previous year, according to figures released Tuesday by TNS Media Intelligence, which tracks ad spending across individual media segments. http://www.mediaweek.com/

1110394199

03/09/2005

EBay Launches International 'Craigslist' Competitor

E-commerce player eBay has taken the Craigslist concept -- free classifieds and community -- and launched Web sites in 50 cities around the world that embody that idea under a new project called Kijiji. http://www.clickz.com/

1110394110

03/09/2005

Report: Four Ad Categories to Dominate Through 2009

Some categories will reap a disproportionate amount of the spoils as online ad spending increases to $16.1 billion by 2009, according to a new report by JupiterResearch. http://www.clickz.com/

1110394048

03/08/2005

A New F-Word for Google Search Results

A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. searchenginewatch.com

1110338381

03/04/2005

Experts: Policing Affiliates Big Challenge for PPC Search Players

Pay-per-click search companies difficulties' adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said. http://www.clickz.com/

1109971466

03/04/2005

Yahoo! to Shed Overture Brand

First it was GoTo.com, then Overture. Now, it will be Yahoo! Search Marketing Solutions. http://www.clickz.com/

1109971267

03/04/2005

IE market share falls below 90pc

The two reports, one from the US and the other from Europe, highlight a trend that began last year when the Mozilla Foundation launched Firefox version 1.0, an open source internet browser designed to topple Internet Explorer's dominance. Last month, the Mozilla Foundation said that there had been over 25 million Firefox downloads since version 1.0 of the product was let loose. http://www.enn.ie/

1109971246

03/04/2005

EBay Charged with Shilling

Ebay's automated bidding system can pit bidders against themselves, a class action suit claims. http://www.internetnews.com/

1109971226

03/04/2005

FindWhat Blames Low Growth on Quality Control

FindWhat.com's reported flat income growth for the fourth quarter of 2004, as compared to the year-ago quarter. The company defended its lack of growth by saying it had dropped gambling advertisers and eliminated underperforming publishers -- a move it expects to pay off later this year. http://www.clickz.com/

1109971195

03/04/2005

Impression Spam Worries Google Advertisers

Google is on the lookout for "impression spam" but denies it poses a big threat to paid search advertisers. Advertisers and SEM firms beg to differ. http://www.clickz.com/

1109971175

03/04/2005

Search Engines and Legal Issues

A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? http://searchenginewatch.com/

1109971145

03/04/2005

Online Spending Posts 24% Gain in Fourth Qtr. '04

Interactive advertising recorded its highest quarter ever, with fourth-quarter spending up 24 percent to $2.7 billion over the previous year, according to figures released Tuesday by the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers

1109971116

03/04/2005

A9 Search Looks to Patent Its

The A9 search service tries to boost search relevance by taking into account what the searcher did before. Now, it hopes to get a lock on the method. http://www.internetnews.com/

1109971088

03/04/2005

Greenfield Online Acquires goZing for $30 Million

Greenfield Online, Inc. (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Zing Wireless, Inc. phx.corporate-ir.net

1109971063

03/04/2005

New York Times Acquires About.com

The New York Times Co. has acquired Web portal About.com from Primedia in a cash transaction valued at $410 million. mediaweek.com

1109971033

03/04/2005

Claria Reveals Details of BehaviorLink Network

Behavioral marketing firm Claria is expected Tuesday to detail plans for its new ad network, BehaviorLink, in which its ads will appear on publishers' sites, rather than in pop-up ads. The network is set to debut in the second quarter of 2005. ClickZ

1109971009

03/04/2005

AzoogleAds' Market Leadership Results In Significant Investment

TORONTO--(BUSINESS WIRE)--Feb. 14, 2005--AzoogleAds, a leader in performance-based online advertising, today announced the completion of a significant minority investment from leading private equity firms TA Associates and Stripes Group. The substantial investment underscores AzoogleAds' market-leading position and proven ability to deliver value to its growing customer base. These funds will be used to support continued growth and increase the Company's share of the multi-billion dollar online advertising market. biz.yahoo.com

1109970975

03/04/2005

Non-compliance with CAN-SPAM Widespread

Spam accounted for 77% of all e-mail traffic in 2004 and virtually all unsolicited e-mails transmitted failed to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, according to MX Logic Inc., a Denver based e-mail security and tracking firm. http://directmag.com/

1109970945

03/04/2005

Jupiter Assesses Cost of Blocked E-mail

The cost of erroneously blocked e-mail — that sent to recipients who have given their permission to receive it — will reach $419 million in 2008, up from $230 million in 2003. http://directmag.com/

1109970908

03/04/2005

Report: Most Search Marketers are Unsophisticated

The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. searchenginewatch.com

1109970883

03/04/2005

Bono: Spyware Bill No Threat to Cookies

H.R. bill 29, a.k.a. the SPY ACT, was never meant to interfere with the serving of third-party ads on Web sites, said a spokesperson for California Rep. Mary Bono, the bill's chief sponsor. clickz.com

1109970852

03/04/2005

Google tops Q4 view, and stock soars

LONDON (MarketWatch) -- Google, the No. 1 search engine, climbed close to 12 percent in Wednesday pre-open trade after saying fourth-quarter net income grew sevenfold as sales more than doubled to $1 billion, with more businesses placing ads on Google's site and those of its network partners. CBS MarketWatch.com

1109970825

03/04/2005

Google Trounces Estimates

Shares of Google (Quote, Chart) leapt 9% to a new all-time high after the close Tuesday after the company beat earnings and revenue estimates handily. internetnews.com

1109970800

03/04/2005

MSN Search Officially Switches To Its Own Technology

It's official. Nearly two years after announcing it would develop its own search technology, MSN Search began feeding the general public results found through its own internally developed search engine. The rollout has happened worldwide, including on the main MSN Search site. http://searchenginewatch.com/

1109970768

03/04/2005

FTC Attorney to Legit Marketers: You Could Be Next

The Federal Trade Commission is "likely" to begin prosecuting spam cases against players who aren't committing fraud, including legitimate companies. That's according to FTC staff attorney Lisa Rosenthal, who spoke at the Institute for Spam and Public Policy conference in San Francisco Friday. clickz.com

1109970700

01/27/2005

Study: Small firms cook up more spam

Smaller businesses, and companies that publish their employees' e-mail addresses on the Web, are far more likely to be swamped with spam, according to a new study. News.com

1106861296

01/27/2005

Congress Puts Spyware on Hit List

WASHINGTON -- The powerful House Commerce Committee on Wednesday made anti-spyware legislation a top priority, with members hoping to vote it out of committee in the next two to three weeks. "This is on the fast track, and we hope to be marking this bill up in the very near future," said committee chairman Joe Barton (R-Texas). Wired.com

1106861258

01/27/2005

Traffix Acquires Hot Rocket Marketing Inc

PEARL RIVER, N.Y., Jan 27, 2005 (BUSINESS WIRE) -- Traffix, Inc. (TRFX), a leading on-line marketing company, today announced that it has acquired Hot Rocket Marketing Inc., a privately held on-line media and marketing agency based in New York. MarketWatch.com

1106861225

01/26/2005

Google Nabs FireFox Developer

Google, the world’s largest search engine, has hired the lead engineer of the FireFox web browser. FireFox has become something of a movement of late, achieving more than 20 million downloads with an ad budget created from user donations, a lot of passion and millions of committed evangelists. http://www.ebcvg.com/articles.php?id=546

1106789259

01/26/2005

Yahoo!, Google Thrust Video Search Into Spotlight

Expanded video search capabilities from Yahoo! and a new Google TV search beta have boosted online access to indexed television content. clickz

1106757311

01/26/2005

Brace Yourself for Buy.com's Return

Buy.com filed plans to return to the public markets on Tuesday, and investors had better hope the company's timing is off this time around. internetnews.com

1106757235

01/24/2005

Users Confuse Search Results, Ads

NEW YORK -- Only one in six users of internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds. wired.com

1106592676

01/24/2005

Survey: Searchers are Confident, Satisfied & Clueless

The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. searchenginewatch

1106588878

01/21/2005

Spammer sues user for complaining about spam

A net user who complained to an ISP about a spammer (who is listed on ROKSO & spews) is now being sued by the spammer for getting him disconnected. "They apparently are angry that spamming has become difficult for them and blame me." http://www.spamfo.co.uk

1106361222

01/21/2005

Study: Rich People Use the Internet More

Packaged Facts, the publishing division of MarketResearch.com, released a study yesterday based on a poll of 29,000 consumers conducted in the spring of 2004. The research company found that while 32 percent of respondents overall said the Internet was their primary information source, 42 percent of "mass affluent" consumers and 50 percent of "highly affluent" individuals said this. dmnews.com

1106340481

01/20/2005

Overstock.com Cuts Fees To Lure eBayers

In a brewing battle of online auctioneers, discount e-tailer Overstock.com is taking full advantage of eBay's (Nasdaq: EBAY) new, higher pricing. Just days after eBay announced a 60 percent price increase that enraged its Store subscribers, Overstock has reduced its listing fees 52 percent. http://www.ecommercetimes.com/story/39833.html

1106253955

01/20/2005

Investors dump eBay on earnings letdown

BULLISH comments about prospects in China were not enough to stop investors from wiping almost $8bn (£4.2bn), or 12%, off the value of online auctioneer eBay in after-hours markets when the company missed Wall Street's earnings expectations for the first time in three years. http://www.thisislondon.co.uk/news/

1106246201

01/20/2005

AOL Search: Playing In the Big Leagues Now

AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search. searchenginewatch.com

1106244966

01/20/2005

Avenue A/Razorfish: CPMs Rising, But Deals Exist

Brands fearful of rising CPMs (define) and evasive audience segments should consider casting a wider net in their 2005 interactive media buys. That's the key takeaway from a "2005 Online Media Outlook" released today by Avenue A/Razorfish. http://www.clickz.com/news/article.php/3461721

1106243735

01/19/2005

Study: Many Customers Annoyed by Extra Holiday E-Mails

Many consumers think commercial e-mailers sent them too many pitches this holiday season, according to a new study. Return Path, a New York e-mail marketing firm, surveyed consumer attitudes regarding e-mail marketing. It found that while 18 percent welcomed added holiday e-mails and 49 percent were indifferent, 30 percent said the additional pitches made them distrust permission-based e-mail. And 14 percent said they were "exhausted" by the deluge. dmnews.com

1106161541

01/18/2005

FTC Postpones 'Primary-Purpose' E-Mail Rule

The Federal Trade Commission said this week that it would delay the enforcement of its "primary-purpose" rule for commercial e-mail until March 28. The rule was slated to take effect Feb. 18. dmnews.com

1106083934

01/18/2005

CAN-SPAM Taking Effect?

Are you complying with the CAN-SPAM Act in your marketing campaigns? If so, you may be rare among e-mail marketers. One year ago, the Federal CAN-SPAM Act went into effect to help curb the tide against unsolicited commercial e-mail. But, according to e-mail security vendor MX Logic, 97 percent of spam failed to comply with the law. smallbusinesscomputing.com

1106083834

01/18/2005

Want Truth in Advertising? Try a Blog

A legendary ad executive tells how he uses blogs and how companies can use them in their marketing—without being crushed. fortune.com

1106075104

01/18/2005

A Nation United Under Brands

Conventional wisdom has it that we live in an America bitterly divided into opposing camps: the "red states" and the "blue states." But in many cases, those camps are remarkably like-minded when it comes to their attitudes about brands, according to a survey commissioned by WPP Group's J. Walter Thompson that is set to be released this week. adweek.com

1106075035

01/17/2005

AdSense Faces Extinction -- Unless Google Shakes Things Up

When Google's now-ubiquitous text-link advertising program debuted in 2003, it was widely praised as the ultimate advertising solution for highly trafficked sites that were hard to monetize, especially blogs. traffick.com

1105978228

01/15/2005

MSN's Web search picks up steam

Microsoft's MSN is slowly turning up the dial on its Web search beta, sending more and more visitors home-baked results over results from partner Yahoo news.com.com

1105810812

01/14/2005

Big Spam Bust, Texas Style

Texas became the latest state or federal entity to take a swipe at spammers Thursday when it sued a University of Texas student and a California resident over what spam watchdog SpamHaus calls the world's fourth largest illegal e-mail operation. internetnews.com

1105746774

01/14/2005

OPA: Shopping Sites Gained At Content's Expense Last Month

In December, for the third month in a row, consumers increased the proportion of time they spent visiting e-commerce sites while decreasing the share of Web-surfing time spent at news, entertainment, and other content sites, according to a report released Thursday by the Online Publishers Association. mediapost.com

1105729791

01/13/2005

Fastclick taps into hot online ad market

WASHINGTON (AP) — After years in the doldrums, the online advertising market and investor appetite for Internet IPOs have both recovered. Fastclick.com is hoping to take advantage of both trends usatoday.com

1105641336

01/13/2005

Emailing You Some Predictions For 2005

The largest delta in advertising dollars shifting online will be directed toward e-mail - Some industry analysts have predicted that interactive on the whole may rise as much as 25 percent in 2005. While Search Engine Marketing was responsible for the bulk of new money being spent online in 2004, e-mail should represent an increased portion of that larger slice of the pie in the next 12 months. mediapost.com

1105630902

01/13/2005

Phishing, VoIP and Spam Top 2005 Messaging Agenda

Ferris Research expects the use of VoIP services from conventional phones, between PCs, and between PCs and conventional phones, will continue to expand as prices fall. Existing telcos will offer flat-rate VoIP services as add-ons to DSL broadband offerings technewsworld.com

1105630632

01/13/2005

Has Spam Growth Stabilized?

While the amount of unwanted e-mail hasn't decreased, there is some good news. pcworld.com

1105627128

01/13/2005

DMA Set to Release Strategic Plan Soon

Greco noted that the past two-year legislative cycle saw 50 privacy-related bills in Congress and more than 500 at the state level. "We can expect more of the same in this two-year cycle," he said, though this year "it will be a whole new ballgame" on Capitol Hill because the House and Senate committees that have jurisdiction over privacy areas have new chairmen. dmnews.com

1105626828

01/13/2005

Survey: DM Job Prospects Look Brighter

The employment outlook continues to improve for direct marketers, with nearly three out of four DM companies planning to add to staff this winter, the latest Bernhart Associates employment survey found. dmnews.com

1105626687

01/13/2005

US Fraudsters Exploit Direct Marketing

Those with high levels of debt were the biggest targets, and advance-fee loans were the biggest scam uncovered. Some 4.5 million consumers paid upfront but did not receive a promised loan or credit card. Buyers' club memberships and bills for unordered publications were the second-highest category. http://www.technewsworld.com/story/39321.html

1105626225

01/12/2005

Where everyone becomes an advertiser

Retailers are placing their bets on social networking, the next BIG thing in online marketing. internetretailer.com

1105557021

01/11/2005

Online Holiday Spending Surges Beyond Expectations, Driving E-Commerce to Record Annual Sales of $117 Billion

RESTON, Va., Jan. 10, 2005 - comScore Networks today released holiday and annual spending figures for full year 2004. Online consumer retail spending grew by an impressive 29 percent compared to the 2003 season, exceeding comScore’s initial expectation of 23 to 26 percent growth. Online travel spending generated an additional $7.8 billion in November and December. All told, total online spending in 2004 grew by 26 percent to a record level of more than $117 billion. comscore.com

1105468313

01/10/2005

Affiliates Mixed on Google Policy Changes

Following Google's decision to change its AdWords policies, some affiliate marketers are expressing concern, while others are quite pleased with the move. http://www.clickz.com/news/article.php/3456431

1105377679

01/06/2005

CAN-SPAM Taking Effect?

Are you complying with the CAN-SPAM Act in your marketing campaigns? If so, you may be rare among e-mail marketers. ecommerce-guide.com

1105055075

01/06/2005

Microsoft Job Pitches Hint at Paid Search Ambitions

Recent job postings apparently from a Microsoft recruiter point strongly to the development of an MSN paid search program. dmnews.com

1105042685

01/06/2005

Microsoft launches anti-spyware beta

Microsoft on Thursday introduced a beta version of its Windows AntiSpyware application. news.zdnet.com

1105031628

01/04/2005

Smith Barney Takes The Ax To Amazon

Amazon.com (Quote, Chart) tumbled 5% Tuesday after Smith Barney cut the online retailing giant from "hold" to "sell." internetnews.com

1104884937

01/04/2005

FTC Wins Round Against 'Spyware' King

A New Hampshire man accused in the Federal Trade Commission's (FTC) first spyware case has agreed to stop secretly installing adware, spyware and other unsolicited software programs on users' computers until the FTC's suit against the company is resolved. internetnews.com

1104884818

01/04/2005

Holiday E-Tailing's Year of the Woman

Online purchases by women, already the majority of Web surfers, are exploding -- and merchants all over cyberspace are taking note businessweek.com

1104870557

01/04/2005

BURST! Media Launches Blog Ad Channel

Ad network BURST! Media has launched a new blog-focused sub-channel, landing Kyocera Wireless as its first advertising customer. The service allows interactive marketers to place ads on the more than 20 blogs on BURST!'s 2,000-site network. http://www.clickz.com/news/article.php/3454031

1104866004

01/04/2005

Google, Yahoo Ride Upgrades Higher

Google (Quote, Chart) and Yahoo (Quote, Chart) started 2005 in the green Monday after Goldman Sachs said it sees the two companies benefiting from strong online advertising spending trends. internetnews.com

1104865748

01/03/2005

California sets fines for spyware

The makers of computer programs that secretly spy on what people do with their home PCs could face hefty fines in California. http://news.bbc.co.uk/2/hi/technology/4132143.stm

1104775623

12/31/2004

Google and Overture Define Click Fraud

What is click fraud? The issue has been bandied about for years by online advertisers, yet click fraud remains misunderstood. Even with a spate of media attention devoted to the subject in the latter part of this year, a recent panel at Search Engine Strategies in Chicago revealed a lack of industry-wide consensus on what constitutes an act of click fraud. http://www.clickz.com/news/article.php/3453201

1104517994

12/30/2004

Holiday Sales Prove Strong for Amazon.com

As Amazon.com goes, so goes the Web? That's the thinking as e-commerce bellwether Amazon.com reported record-breaking sales during the holiday season -- suggesting good news for the rest of the online sales industry while also identifying some important trends for smaller Web merchants. ecommerce-guide.com

1104426636

04/02/2004

April Fools or GMail in the Works?!

Google shakes things up in the free email market dominated by Yahoo! and Microsoft with its “GMail” system to be released publicly in a few weeks. Specifics include an impressive amount of storage (1 gigabyte!) and the ability to search for any email a user has sent or received in the past. Extra storage on Microsoft’s Hotmail and Yahoo!’s mail system costs the user a fee. As Google continues to dominate the SEM world, it will be interesting to watch whether email marketers must now also have to learn to deal with Google.

cnn.com

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