On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of MediaWhiz, an integrated digital media agency. Hakan Linskog, former CEO of Neverblue, has been named CEO of MediaWhiz.
“We are impressed by MediaWhiz’s strong presence with advertisers and agencies and its recognized positive reputation in the marketplace,” said Ofer Druker, CEO of Matomy Media Group. “I am confident that this acquisition will benefit both of our customer bases with more audience reach, engaging media channels, cutting-edge tracking technologies and, most importantly, effective results in their online advertising campaigns.”
According to the press release announcing the acquisition, MediaWhiz is the No. 2 cost-per-acquisition network, per rankings from mThink/Revenue Performance magazine. Also, the 2012 Advertising Age “Agency Report” ranked MediaWhiz as the No. 11 search marketing agency and the No. 21 digital agency network in the U.S.
The acquisition was completed on Jan. 2. MediaWhiz will retain its New York City headquarters; an office in Fort Lauderdale, Fla.; and its corporate branding and name. According to a fact sheet accompanying the announcement, all MediaWhiz divisions – including MonetizeIt, TLA and White Delivery — will keep their branding and names.