August 22, 2014

Infographic: Twitter Cheat Sheet to Help Increase Engagement

Linchpin SEO, a digital interactive agency, has put together a cheat sheet in the form of an infographic to help marketers understand how they can boost retweets, clicks and overall engagement. Here are some interesting facts from the infographic:

-       Brands see 17 percent more engagement during the weekend, yet only 19 percent of brands’ tweets are sent out on Saturday and Sunday

-       92 percent of engagement with a brand’s tweets are link clicks

-       Engagement rates are highest for brands that tweet once a day

-       Tweets with image links see double the engagement rate when compared to tweets without image links

-       Tweets asking followers for retweets get 12 times the retweet rates that tweets that don’t ask for retweets get, yet less than 1 percent of brands use this strategy

For more pointers on how to boost engagement rates on Twitter, see Linchpin SEO’s infographic below:

Linchpin SEO - Twitter cheat sheet infographic

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