Skyword, a content marketing agency, uses a simple infographic to answer an important question: What are the keys to successful content marketing? According to the company, there are just three words you need to remember when it comes to figuring out how to do content marketing well, each starting with “s”: searchable, snackable and shareable.
Here are some interesting stats included in the infographic:
- consumers consult an average of 10.4 online sources before making a purchase decision
- the average attention span of online adults is eight seconds
- 51 percent of best-in-class companies use social sharing tools on their sites
To learn more about how these three words can help execute a successful content marketing campaign, see the full infographic below: