07/04/2009
Google Voice: The New Coolest Thing Ever
What would you say if a company asked you if you’d like to have all of your home, work and cell phone calls, all your text messages, all your conference calls, all your voicemail -- pretty much anything you say or type into a phone -- ALL of it -- go thru their 3rd party service? You, like me, would probably say; Thanks but no thanks.
But wait. What if they were going to give you a bunch of really cool features and capabilities in the process? For free? Oh, and what if the company were Google? Now you might be saying; Oh yeah? Well... what kind of cool features? I would.
Are you Interested in Google Voice? Let us know in the comments.
Google Voice is the new ‘Coolest Thing Ever’ coming out of Google. Basically, what they are doing is allowing you to centralize your multiple phone numbers (work/home/cell etc). In the process they have come up with all kinds of handy tools and features that give endusers more control over their telecom than they have ever had before.
Essentially, here’s how it goes down. You get a new Google assigned phone number. Then, you route all of your other phone numbers thru that number. So, your office phone, your work phone, your home phone - whatever. Google voice will allow your calls to selectively ring thru to any of the destination handsets you choose. It really is a handy idea in concept.
Beyond that, Voice adds all kinds of cool little bonus features for example:
- You can selectively ring calls thru to multiple destinations.
- You can selectively block and screen calls
- You can send, receive forward and store SMS text messages
- Check your voicemail online, read it via email or text (you can even forward it)
- You can create personalized voicemail messages per contact
- You can group your contacts and manage their preferences on a group level
- Conference calling, call recording, call switching, 411 info -- all that kind of thing is in there.

Now, rephrase my original question and substitute Google for ‘a company’. Do you still flatly refuse? I’m thinking a lot of people will just say “Oh, it’s Google” and after that, “Well sure, that sounds fantastic! Wow. Man, Google is cool aren’t they?” So, my question is: why is that?
Yes, Google Voice is cool. Yes, I have signed up. Yes, I realize using it means everything I use it for becomes more data for Google to ‘organize’. But I might do it anyway and I won’t be alone.
The way I see it, Google Voice users will be made up of three groups of people:
Group 1: Realize how much data the service gives Google access to, but trusts Google enough that it isn’t a concern. These folks also elected Obama and only eat tuna clearly labeled dolphin safe.
Group 2: Realize the data issue but don’t care, because they realize their ‘data’ is all over the place anyway - Google might as well have some (more) too. These are also the people who told their classmates about Santa in the 3rd grade.
Group 3: No idea or thought paid to the matter of their data and who sees it. This the reality TV set. As long as the Bachelorette is still on Monday night... they’re good to go.
Add those guys up and Google Voice will do just fine. Even some of the people that refuse to use over privacy issues will trickle in after a while. Peer pressure and the whole, ‘man I wish my phone did that’ factor is not to be lightly discounted (just ask Apple).
Google Voice does lots of neat stuff... Sure you give up a little in the way of data privacy, but hey... selective call block? How cool is that? I can go to the lake and have my office line ring to my cell? Well that certainly has it’s practical applications. We are, most of us, used to trading a little bad for a little good. So what’s it going to be for you? Are you Pro or Con on the Google Voice thing? If you are, which of my groups do you fit into, or are you a group unto your own?
1246748268
07/04/2009
GoDaddy Makes Twitter Part Of Domain Registration Process
GoDaddy is sometimes hard to take seriously; its marketing department seems to be run by the same bunch of teenage boys in charge of Axe commercials. But GoDaddy is still the world's largest domain registrar, and it's poised to help Twitter with a new step in its registration process.
GoDaddy seems to have made the assumption that anyone wanting to create a website will also want to establish a presence on Twitter. Adam Ostrow reports that it's actually "integrated Twitter registration into its domain manager, allowing you to see if the Twitter username that matches your URL is available, and if so, register it."
This says a great deal about how important Twitter has become to the people at GoDaddy (and indeed, you can find GoDaddyDeals, GoDaddyJobs, and GoDaddyGuy Twitter accounts, with that last one being rather popular and putting out about ten tweets per day).
It says something about what GoDaddy thinks its customers want, too.
And since every single GoDaddy customer probably hasn't been switching back and forth between the domain registrar and Twitter while trying to name a company, this development may introduce Twitter to a lot of new people.
1246748268
10/02/2008
Project Manager
Position: Project Manager
Location: Red Bank, NJ
Expectations:
Ideal candidate is mid-level in their career, looking to grow, is passionate, and extraordinarily talented.
Must Haves:
- 3+ years experience managing web design/development and interactive marketing projects within an interactive agency environment
- Comfortable with medium to large-scale web projects involving 3rd party integration, e-commerce and content management tools
- Ability to managing multiple projects of varying complexity on concurrent timelines within deadlines and constraints
- Excellent oral and written communication skills, attention to detail and organizational skills
- Knowledge of interactive design and development processes
Other Responsibilities:
- Develop any necessary documentation to clearly communicate project requirements
- Conduct team meetings to assess project status, address outstanding issues and open tasks with project team
- Define and manage the change-control and QA process
- Preferred experience/knowledgeable with MS Office Suite including Project and Visio, web analytics tools, natural search optimization best practices, content management systems and ad serving
Contact ali@kevinmitchellgroup.com t: 800 220 9881
1222954397
08/10/2006
Looking For A Math Lover With A Natural Talent For Statistics
Established and growing software company is seeking a dedicated and enthusiastic person heavily steeped in math and statistics to personally manage a yearly budget of $1M US based in pay-per-click (PPC) systems.
As the PPC campaign manager / ROI genius you will proactively develop the business contribution generated via pay-per-click channels in a profitable way while increasing our brand visibility online.
The Ideal Numbers Freak:
Experienced online marketing professionals may apply, but we’re looking for the eager “I love Math” T-Shirt wearing type who wanted to make a big impact in business. We will teach you everything you need to know about online marketing.
You will be responsible for managing our portfolio of pay-per-click partners, ensuring we maximize bookings and gross margin while taking into account the needs of different parts of the business (lead generation, consumer sites, service and product sales). You will also be responsible for identifying new players across geographies, testing their offering and developing win-win relationships with them. Alongside the marketing team, you will increase the visibility of our brand online and convey the right messages associated with it.
A self-described “numbers freak” you will be able to deliver ROI statistics that represent the absolute and concrete fruition of your efforts. While the success of the role will ultimately be measured by the PPC profit & loss, the successful candidate will also integrate with the rest of the business, prove an excellent team-player and contribute to the overall marketing strategy.
Required Skills:
Love of math/statistics since childhood
Strong analytical & Excel skills
Experience in financial and/or market sectors a plus
Sweet nunchaku and/or Bo-staff skills
What You Get:
You will ultimately find success in this position if you are calm working under pressure with large budgets, and find fulfillment in increased margins (and your paycheck) through adjusting numbers. In your new world, the minutiae will have a HUGE impact.
To be considered for an interview this week:
Send us a resume, together with a paragraph description as to why you would be the absolute finest math / statistics guru we could ever find! Tell us why you fit the profile above, and how having you as part of our team would just make us want to sing your praises all day long.
We are a mid sized (50+ sharp, hard working folk) web technology company located in the West Loop.
Please send resumes to: CCarter@norvax.com
1155213624
10/25/2005
Gratis Internet Climbs to #18 in Inc. Magazine's Fastest-Growing Companies in the U.S.
After another year of explosive growth, and with annual revenues in excess of $20.5 million, Washington D.C.-based online marketing firm Gratis Internet skyrocketed up 77 places to be named the eighteenth fastest growing company in the U.S. in Inc. Magazine's prestigious 2005 Inc. 500 ranking. Last year, Gratis was ranked 95th in the Inc. 500.
biz.yahoo.com
1130270856
09/18/2005
AOL May Chuck Google Search, Use Microsoft's
As Microsoft considers taking a stake in America Online, the world's biggest internet service provider, AOL may end up replacing Google's search engine with Microsoft's, reports Bloomberg, citing an unnamed source familiar with the agreement that the two companies are discussing. AOL and Microsoft have also talked about making their instant messaging services compatible and jointly selling online advertising, the person said.
marketingvox.com
1127060344
09/07/2005
Traffix Announces Official Launch of RocketProfit.com
PEARL RIVER, N.Y.--(BUSINESS WIRE)--Sept. 7, 2005--Traffix, Inc. (NASDAQ: TRFX), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com). Combined with its interactive performance marketing and search marketing groups, the affiliate network enables Traffix to offer an end-to-end media solution to its network of advertisers and advertising agencies
home.businesswire.com
1126101034
09/06/2005
Rakuten, Leading Japanese E-Commerce Portal, to Acquire LinkShare
TOKYO and NEW YORK, Sept. 5 /PRNewswire-FirstCall/ -- Rakuten, Inc. (JASDAQ: 4755) announced today that it has entered into a definitive agreement to acquire LinkShare Corporation, a privately held New York-based performance- based marketing firm, for a cash purchase price of approximately $425 million. The acquisition is expected to be completed within four to six weeks
biz.yahoo.com
1126016872
08/17/2005
Hitwise: Google Searchers Male, Yahoo! Skews Young
GOOGLE USERS ARE PREDOMINANTLY MALE, but Yahoo! has a higher proportion of searchers between the ages of 18 and 34 than Google, MSN, or Ask Jeeves, according to a new Hitwise study, "The Online Search Report," released Wednesday. mediapost.com
1124322420
08/11/2005
ValueClick to Acquire Fastclick; Transaction to Position ValueClick as the Largest Online Ad Network Provider
WESTLAKE VILLAGE & SANTA BARBARA, Calif.--(BUSINESS WIRE)--Aug. 11, 2005--ValueClick, Inc. (Nasdaq:VCLK) and Fastclick, Inc. (Nasdaq:FSTC) today jointly announced that they have entered into a definitive agreement in which Fastclick would become a wholly-owned subsidiary of ValueClick. Fastclick provides online advertising services and technologies, including an advertising network of more than 9,000 third-party Websites that reaches over 112 million unique U.S. Internet users (Source: comScore Media Metrix June 2005 Ad-Focus Report). In the transaction, each outstanding share of Fastclick common stock will be exchanged for 0.7928 of a share of ValueClick common stock.
businesswire.com
1123768733
07/13/2005
E-Mail vs. E-Newsletters: Is There a Difference?
Do we really need both e-newsletters and e-mail? At some point, someone decided we do. An e-mail is like a direct mail piece. An e-newsletter is like a newspaper. But online, does the recipient notice, crave, or even desire this distinction?
clickz.com
1121299883
06/27/2005
Search Study Offers Marketers Tidbits
Men and women search differently, searchers are not very loyal, and most searchers don't know -- or care -- about the difference between natural and paid search results. Those are some results of a study, "How America Searches," published Tuesday by search marketing agency icrossing and Harris Interactive.
clickz.com
1119892085
06/27/2005
Net To Newspapers: Drop Dead
Newspapers are cockroaches. No matter what is introduced into the media ecosystem, the oldest of the Big Media survives. Despite decades of doomsayers, newspapers prospered through radio, through TV and cable, through video games, through the Internet....
businessweek.com
1119891609
06/27/2005
Big advertisers catch the bug for viral campaigns
CANNES, France (Reuters) - Some of the world's biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and entertaining ways to reach new customers.
reuters.com
1119891374
06/22/2005
Advertisers forced to think way outside the box
At least a dozen billboards dot Michael Fetchik's daily two-mile bus commute from Weehawken, N.J., to New York City. But rather than noticing the Washington Mutual, Hummer or Panasonic ads, he's focused on the tiny keyboard of his Handspring Treo 600, a wireless all-in-one phone, Web organizer, camera and e-mail gadget
usatoday.com
1119451866
06/15/2005
Intermix to Put Suit, Past Behind It
Internet marketing firm Intermix Media, probably best known for its MySpace social networking site, has agreed to settle a lawsuit brought by the New York Attorney General's office. AG Eliot Spitzer sued Intermix in April, accusing it of secretly installing spy- and adware on millions of home computers.
clickz.com
1118855978
06/08/2005
Top of Mind: Click Tracking: A Fool's Paradise?
ONLINE publishers have a distinct advantage over their print brethren. Namely, on the Internet, no ad dollars need be wasted. Thanks to tracking software and third-party ad servers, it's now possible to measure impressions, clicks and sometimes conversions.
brandweek.com
1118245902
04/27/2005
Top of Mind: Reaching Out To Today's 'Multiminding' Woman
She paused in the middle of yet another frantic workday while facing a screen full of urgent e-mails, cell phone messages from her kids—one in college, asking for money, and the other a new parent asking for advice on dealing with a cranky, teething baby—along with a schedule
brandweek.com
1114607764
04/13/2005
FindProfit.com Analyzes Intermix Media's Updated Guidance and 8-K Disclosures
PRINCETON, N.J., April 13 /PRNewswire/ -- FindProfit
(http://www.findprofit.com), an investment service that delivered a +18%
average return in 2004 and a +67% audited return in 2003, announced today that
it has provided to trial and paid subscribers updated investment analysis of
Intermix Media (Amex: MIX).
prnewswire.com
1113406037
03/31/2005
Internet Music Theft Likely To Survive Supreme Court Decision
Justices appeared divided, both worried that new lawsuits could stunt the next iPod, and also deeply troubled by what they see as Grokster's efforts to encourage rampant Internet piracy and profit from it. However they rule, it's unlikely to solve internet copyright issues once and for all, observers say.
informationweek.com
1112290610
03/24/2005
Your Ad Here, 10 Words Max
By KEVIN J. DELANEY
Staff Reporter of THE WALL STREET JOURNAL
March 24, 2005; Page B1
Can you convey a corporate "brand" in 10 words squeezed into less than two square inches? Some big advertisers are grappling with that question as they begin to use Web-search ads served up by Google Inc., Yahoo Inc. and other search sites to burnish corporate images, as well as to sell products.
wsj.com
1111683025
03/17/2005
Search Rank Easy to Manipulate
Greg Boser manipulates search engines for a living, and there's little the Googles of the world can do about it.
Boser, who owns and operates WebGuerrilla, a web marketing outfit based in Valencia, California, is not alone. An entire industry of search engine optimizers, called SEOs, has sprung up, many of which take advantage of loopholes in the way rankings are calculated.
wired.com
1111080709
03/09/2005
CGI Holding Corporation Signs Letter of Intent to Acquire PrimaryAds, a Leading Affiliate Marketing Company
CGI Holding Corporation, which plans to seek shareholder approval to change its name to Think Partnership Inc. (AMEX: THK - News; "Company"), today announced that the Company has entered into a letter of intent to merge, through a wholly-owned subsidiary, with privately-held PrimaryAds Inc. ("PrimaryAds"). Located in North Plainfield, New Jersey, PrimaryAds is a leading provider of affiliate marketing services that connects website publishers with online advertisers.
http://biz.yahoo.com/
1110412692
03/04/2005
IE market share falls below 90pc
The two reports, one from the US and the other from Europe, highlight a trend that began last year when the Mozilla Foundation launched Firefox version 1.0, an open source internet browser designed to topple Internet Explorer's dominance. Last month, the Mozilla Foundation said that there had been over 25 million Firefox downloads since version 1.0 of the product was let loose.
http://www.enn.ie/
1109971246
03/04/2005
Google tops Q4 view, and stock soars
LONDON (MarketWatch) -- Google, the No. 1 search engine, climbed close to 12 percent in Wednesday pre-open trade after saying fourth-quarter net income grew sevenfold as sales more than doubled to $1 billion, with more businesses placing ads on Google's site and those of its network partners.
CBS MarketWatch.com
1109970825
01/27/2005
Traffix Acquires Hot Rocket Marketing Inc
PEARL RIVER, N.Y., Jan 27, 2005 (BUSINESS WIRE) -- Traffix, Inc. (TRFX), a leading on-line marketing company, today announced that it has acquired Hot Rocket Marketing Inc., a privately held on-line media and marketing agency based in New York.
MarketWatch.com
1106861225
01/21/2005
Study: Rich People Use the Internet More
Packaged Facts, the publishing division of MarketResearch.com, released a study yesterday based on a poll of 29,000 consumers conducted in the spring of 2004. The research company found that while 32 percent of respondents overall said the Internet was their primary information source, 42 percent of "mass affluent" consumers and 50 percent of "highly affluent" individuals said this.
dmnews.com
1106340481
01/19/2005
Study: Many Customers Annoyed by Extra Holiday E-Mails
Many consumers think commercial e-mailers sent them too many pitches this holiday season, according to a new study.
Return Path, a New York e-mail marketing firm, surveyed consumer attitudes regarding e-mail marketing. It found that while 18 percent welcomed added holiday e-mails and 49 percent were indifferent, 30 percent said the additional pitches made them distrust permission-based e-mail. And 14 percent said they were "exhausted" by the deluge.
dmnews.com
1106161541
01/14/2005
OPA: Shopping Sites Gained At Content's Expense Last Month
In December, for the third month in a row, consumers increased the proportion of time they spent visiting e-commerce sites while decreasing the share of Web-surfing time spent at news, entertainment, and other content sites, according to a report released Thursday by the Online Publishers Association.
mediapost.com
1105729791
01/13/2005
Phishing, VoIP and Spam Top 2005 Messaging Agenda
Ferris Research expects the use of VoIP services from conventional phones, between PCs, and between PCs and conventional phones, will continue to expand as prices fall. Existing telcos will offer flat-rate VoIP services as add-ons to DSL broadband offerings
technewsworld.com
1105630632
01/11/2005
Online Holiday Spending Surges Beyond Expectations, Driving E-Commerce to Record Annual Sales of $117 Billion
RESTON, Va., Jan. 10, 2005 - comScore Networks today released holiday and annual spending figures for full year 2004. Online consumer retail spending grew by an impressive 29 percent compared to the 2003 season, exceeding comScore’s initial expectation of 23 to 26 percent growth. Online travel spending generated an additional $7.8 billion in November and December. All told, total online spending in 2004 grew by 26 percent to a record level of more than $117 billion.
comscore.com
1105468313
