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Industry News

Updated throughout the day, everyday, the Digital Moses Industry News is a constant source of breaking news and discussion relevant to the world of advertising and marketing.

Make sure to check back frequently to catch all the
updates and commentary.

07/04/2009

Blair Levin Calls for Citizen Participation

Obama's broadband policy chief asked knowledgeable people to participate at the FCC works out its national broadband plan.


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07/04/2009

Bing Brings Twitter Into the Mix

Microsoft dabbles in real-time search, announcing that Bing will search some of Twitter.


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07/04/2009

Industry Groups Agree on Strict Guidelines for Behavioral Targeting

An industry-wide task force gets serious about self-regulation of behavioral ad targeting, with new principles requiring monitoring of company practices and public disclosure of non-compliance.

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07/04/2009

Execs & Accounts: Razorfish, Jumptap, TAN

Delahousaye moves to Razorfish CA; Karnstedt to serve on Jumptap board; Vayama.com joins Travel Ad Network

1246748268

07/04/2009

Google Voice: The New Coolest Thing Ever

What would you say if a company asked you if you’d like to have all of your home, work and cell phone calls, all your text messages, all your conference calls, all your voicemail -- pretty much anything you say or type into a phone -- ALL of it -- go thru their 3rd party service? You, like me, would probably say; Thanks but no thanks.

But wait. What if they were going to give you a bunch of really cool features and capabilities in the process?  For free? Oh, and what if the company were Google?  Now you might be saying; Oh yeah?  Well... what kind of cool features?  I would.

Are you Interested in Google Voice?  Let us know in the comments.

Google Voice is the new ‘Coolest Thing Ever’ coming out of Google.  Basically, what they are doing is allowing you to centralize your multiple phone numbers (work/home/cell etc).  In the process they have come up with all kinds of handy tools and features that give endusers more control over their telecom than they have ever had before.

Essentially, here’s how it goes down.  You get a new Google assigned phone number.  Then, you route all of your other phone numbers thru that number.  So, your office phone, your work phone, your home phone - whatever. Google voice will allow your calls to selectively ring thru to any of the destination handsets you choose.  It really is a handy idea in concept.

Beyond that, Voice adds all kinds of cool little bonus features for example:

- You can selectively ring calls thru to multiple destinations.
- You can selectively block and screen calls
- You can send, receive forward and store SMS text messages
- Check your voicemail online, read it via email or text (you can even forward it)
- You can create personalized voicemail messages per contact
- You can group your contacts and manage their preferences on a group level
- Conference calling, call recording, call switching, 411 info -- all that kind of thing is in there.


google voiceNow, rephrase my original question and substitute Google for ‘a company’. Do you still flatly refuse? I’m thinking a lot of people will just say “Oh, it’s Google” and after that, “Well sure, that sounds fantastic! Wow. Man, Google is cool aren’t they?” So, my question is:  why is that?

Yes, Google Voice is cool.  Yes, I have signed up. Yes, I realize using it means everything I use it for becomes more data for Google to ‘organize’.  But I might do it anyway and I won’t be alone.

The way I see it, Google Voice users will be made up of three groups of people:
Group 1: Realize how much data the service gives Google access to, but trusts Google enough that it isn’t a concern.  These folks also elected Obama and only eat tuna clearly labeled dolphin safe. 

Group 2: Realize the data issue but don’t care, because they realize their ‘data’ is all over the place anyway - Google might as well have some (more) too. These are also the  people who told their classmates about Santa in the 3rd grade.

Group 3: No idea or thought paid to the matter of their data and who sees it. This the reality TV set.  As long as the Bachelorette is still on Monday night... they’re good to go.

Add those guys up and Google Voice will do just fine.  Even some of the people that refuse to use over privacy issues will trickle in after a while.  Peer pressure and the whole, ‘man I wish my phone did that’ factor is not to be lightly discounted (just ask Apple).

Google Voice does lots of neat stuff...  Sure you give up a little in the way of data privacy, but hey... selective call block?  How cool is that? I can go to the lake and have my office line ring to my cell?  Well that certainly has it’s practical applications.  We are, most of us, used to trading a little bad for a little good. So what’s it going to be for you? Are you Pro or Con on the Google Voice thing?  If you are, which of my groups do you fit into, or are you a group unto your own? 

1246748268

07/04/2009

GoDaddy Makes Twitter Part Of Domain Registration Process

GoDaddy is sometimes hard to take seriously; its marketing department seems to be run by the same bunch of teenage boys in charge of Axe commercials.  But GoDaddy is still the world's largest domain registrar, and it's poised to help Twitter with a new step in its registration process.

GoDaddy seems to have made the assumption that anyone wanting to create a website will also want to establish a presence on Twitter.  Adam Ostrow reports that it's actually "integrated Twitter registration into its domain manager, allowing you to see if the Twitter username that matches your URL is available, and if so, register it."

This says a great deal about how important Twitter has become to the people at GoDaddy (and indeed, you can find GoDaddyDeals, GoDaddyJobs, and GoDaddyGuy Twitter accounts, with that last one being rather popular and putting out about ten tweets per day). 

 

It says something about what GoDaddy thinks its customers want, too.

And since every single GoDaddy customer probably hasn't been switching back and forth between the domain registrar and Twitter while trying to name a company, this development may introduce Twitter to a lot of new people.

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07/04/2009

New Facebook Features Give Users Privacy Control

To help its over 200 million users better manage their personal and professional lives — which increasingly intersect on its website — Facebook is testing new privacy controls. The tools enable users...

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07/04/2009

Industry Buzz & Snippets: 07/02/09

Agencies and Marketing Execs: YouTube co-founder Steve Chen is pursuing other pastures at Google — news that's nearly a year old, but that wasn't well-known until recently. Biz Buzz: The Ford...

1246748270

10/02/2008

Project Manager

Position: Project Manager
Location: Red Bank, NJ

Expectations:
Ideal candidate is mid-level in their career, looking to grow, is passionate, and extraordinarily talented.

Must Haves:

  • 3+ years experience managing web design/development and interactive marketing projects within an interactive agency environment
  • Comfortable with medium to large-scale web projects involving 3rd party integration, e-commerce and content management tools
  • Ability to managing multiple projects of varying complexity on concurrent timelines within deadlines and constraints
  • Excellent oral and written communication skills, attention to detail and organizational skills
  • Knowledge of interactive design and development processes

Other Responsibilities:
  • Develop any necessary documentation to clearly communicate project requirements
  • Conduct team meetings to assess project status, address outstanding issues and open tasks with project team
  • Define and manage the change-control and QA process
  • Preferred experience/knowledgeable with MS Office Suite including Project and Visio, web analytics tools, natural search optimization best practices, content management systems and ad serving

Contact
ali@kevinmitchellgroup.com t: 800 220 9881

1222954397

08/10/2006

Looking For A Math Lover With A Natural Talent For Statistics

Established and growing software company is seeking a dedicated and enthusiastic person heavily steeped in math and statistics to personally manage a yearly budget of $1M US based in pay-per-click (PPC) systems.

As the PPC campaign manager / ROI genius you will proactively develop the business contribution generated via pay-per-click channels in a profitable way while increasing our brand visibility online.

The Ideal Numbers Freak:
Experienced online marketing professionals may apply, but we’re looking for the eager “I love Math” T-Shirt wearing type who wanted to make a big impact in business. We will teach you everything you need to know about online marketing.

You will be responsible for managing our portfolio of pay-per-click partners, ensuring we maximize bookings and gross margin while taking into account the needs of different parts of the business (lead generation, consumer sites, service and product sales). You will also be responsible for identifying new players across geographies, testing their offering and developing win-win relationships with them. Alongside the marketing team, you will increase the visibility of our brand online and convey the right messages associated with it.

A self-described “numbers freak” you will be able to deliver ROI statistics that represent the absolute and concrete fruition of your efforts. While the success of the role will ultimately be measured by the PPC profit & loss, the successful candidate will also integrate with the rest of the business, prove an excellent team-player and contribute to the overall marketing strategy.

Required Skills:

  • Love of math/statistics since childhood
  • Strong analytical & Excel skills
  • Experience in financial and/or market sectors a plus
  • Sweet nunchaku and/or Bo-staff skills

  • What You Get:
    You will ultimately find success in this position if you are calm working under pressure with large budgets, and find fulfillment in increased margins (and your paycheck) through adjusting numbers. In your new world, the minutiae will have a HUGE impact.

    To be considered for an interview this week:

    Send us a resume, together with a paragraph description as to why you would be the absolute finest math / statistics guru we could ever find! Tell us why you fit the profile above, and how having you as part of our team would just make us want to sing your praises all day long.

    We are a mid sized (50+ sharp, hard working folk) web technology company located in the West Loop. Please send resumes to:
    CCarter@norvax.com

    1155213624

    10/25/2005

    Gratis Internet Climbs to #18 in Inc. Magazine's Fastest-Growing Companies in the U.S.

    After another year of explosive growth, and with annual revenues in excess of $20.5 million, Washington D.C.-based online marketing firm Gratis Internet skyrocketed up 77 places to be named the eighteenth fastest growing company in the U.S. in Inc. Magazine's prestigious 2005 Inc. 500 ranking. Last year, Gratis was ranked 95th in the Inc. 500. biz.yahoo.com

    1130270856

    10/06/2005

    Reach

    You know those people skipping TV ads? Well, they're also more likely to be frequenting Internet forums to create and respond to consumer-generated media (CGM).clickz.com

    1128609008

    10/06/2005

    Online Ad Revenues Continue Climb

    Advertising revenues for the first half of 2005 are up 26 percent over the first half of last year clickz.com

    1128608949

    10/06/2005

    Yahoo! Testing New Branding Metrics for Search

    As part of its effort to make search marketing more appealing to brand marketers and other traditional marketers, Yahoo! has begun offering its larger advertiser and agency partners more advanced tools for choosing keywords. clickz.com

    1128608693

    10/06/2005

    Top 50 Advertisers by Media Value in August, 2005

    The top Internet advertisers by media value. The data are provided by TNS Media Intelligence. clicz.com

    1128606414

    09/27/2005

    Online Advertising Hits $5.8B for First Half of 2005

    NEW YORK -- Online advertising revenue for the first six months of 2005 touched $5.8 billion, setting a record and resulting in a 26 percent jump over the same period in 2004. dmnews.com

    1127840556

    09/27/2005

    MSN Launches AdCenter Overseas

    NEW YORK - Microsoft's MSN has launched its paid search service in France and Singapore, according to the portal's SVP Yusuf Mehdi. clickz.com

    1127840426

    09/27/2005

    Think Partnership Cleans House at WebSourced

    Think Partnership has fired two vice presidents at its WebSourced search marketing subsidiary amidst a full-scale housecleaning initiated there last month. clickz.com

    1127840249

    09/27/2005

    Yahoo Unveils Smart Search Features

    Yahoo's new search features aim to give users a smarter search, predicting what they are searching for to provide better results. dmnews.com

    1127840034

    09/27/2005

    The Butler Didn't Do It for Diller

    Jeeves is dead. Barry Diller told investors on Wednesday that Ask Jeeves, recently acquired by IAC/InterActiveCorp, would drop the butler and go forward with the Ask brand. clickz.com

    1127839905

    09/27/2005

    Classifieds dominate local ads growth online

    Online local ad spending in the U.S. is expected to see steady growth in 2005, but will be dominated by classifieds, a new study has shown. news.com.com

    1127839791

    09/27/2005

    Mozilla Under Fire

    As allegations of malicious code and heightened insecurity swirl around, Mozilla has updated its Firefox Web browser in what is being termed, "a security and stability release." internetnews.com

    1127839688

    09/27/2005

    End Of Size Wars?

    Today, Google is dropping from its home page the famous count of pages in its index while simultaneously claiming it has the most comprehensive collection of web documents available to searchers. searchenginewatch.com

    1127837500

    09/27/2005

    AOL Rolls Out New Spyware Killer

    AOL is rolling out new spyware-killing software to its users in an effort to combat the daily deluge of intrusive code. The service is being made available to AOL members at no additional cost. internetnews.com

    1127837398

    09/26/2005

    Microsoft plans to sell search ads of its own

    Microsoft will unveil Monday its own system for selling Web advertising as it struggles to compete with Google and Yahoo in the expanding Web search business. The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location. news.com

    1127749014

    09/26/2005

    Search Marketing Spend IncrSearch Marketing Spend Increasing at a Healthy Clipeasing at a Healthy Clip

    A new survey from Marketing Sherpa reports on current and projected spend for search engine optimization and paid search campaigns. blog.searchenginewatch.com

    1127746898

    09/26/2005

    UK affiliate marketers to generate more than £1bn in sales in 2005

    Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report theretailbulletin.com

    1127746358

    09/21/2005

    Paid Search Expected to Outpace Display By 2010

    Paid search revenues are set to outpace display advertising by 2010, according to a JupiterResearch report forecasting the next five years in the U.S. paid search market. clickz.com

    1127334474

    09/21/2005

    Can Microsoft Land AOL?

    An MSN-AOL linkup could benefit both sides. But Gates & Co., eager to catch Net giant Google, may have the most to gain from teaming up businessweek.com

    1127334312

    09/21/2005

    Google to bid on AOL?

    Google could try to bid for America Online to pre-empt a Microsoft takeover and protect the $380 million in revenue Google gets from its biggest partner, according to an analyst. news.com.com

    1127334202

    09/21/2005

    Microsoft in Trouble With EU Again?

    UPDATED: The European Commission may bring a fresh round of competition charges against an already embattled Microsoft (Quote, Chart) after it received several complaints recently about the software giant. internetnews.com

    1127334095

    09/21/2005

    Google Securing Your Wi-Fi

    Reuters and other sources this morning are pointing to pages found on Google.com indicating plans afoot for the search engine giant to offer a Wi-Fi VPN software tool called "Google Secure Access." As of this writing, the tool is found at the URL WiFi.Google.com/download.html wi-fiplanet.com

    1127332805

    09/20/2005

    Google prepares to launch WiFi service

    LONDON (Reuters) - Online search leader Google is preparing to launch a wireless Internet service, Google WiFi, according to several pages found on the company's Web site on Tuesday. news.yahoo.com

    1127235802

    09/20/2005

    Baidu.com to Appeal Court Verdict

    SHANGHAI, China - Chinese search engine Baidu.com plans to appeal a court verdict ruling it violated copyrights held by a local affiliate of global music giant EMI, Baidu's lawyer said Tuesday. news.yahoo.com

    1127235690

    09/18/2005

    The Big Battle Over Ad Budgets

    A new eMarketer report tracks the flow of advertising dollars to the Internet — and how much of that gain is coming from traditional media. emarketer.com

    1127061113

    09/18/2005

    Ill Winds for Consumer Spending?

    With Katrina pushing up joblessness as well as gas prices, many economists and investors fear Americans are ready to give in businessweek.com

    1127060662

    09/18/2005

    Study: Retailers Not Fully Leveraging Power of E-mail

    Many e-mail marketers are still treating e-mail like traditional print ads. That's the conclusion of a study of the content of retail e-mail messages conducted by e-mail service provider Silverpop. clickz.com

    1127060549

    09/18/2005

    AOL, Microsoft in Talks

    The world's largest software maker Microsoft (Quote, Chart) and media titan Time Warner (Quote, Chart) are exploring the possibility of merging the MSN Internet portal with the America Online unit of Time Warner, according to a source familiar with the talks. internetnews.com

    1127060469

    09/18/2005

    AOL May Chuck Google Search, Use Microsoft's

    As Microsoft considers taking a stake in America Online, the world's biggest internet service provider, AOL may end up replacing Google's search engine with Microsoft's, reports Bloomberg, citing an unnamed source familiar with the agreement that the two companies are discussing. AOL and Microsoft have also talked about making their instant messaging services compatible and jointly selling online advertising, the person said. marketingvox.com

    1127060344

    09/17/2005

    Retailers Skip Branding, Personalization in E-Mails

    Retailers need to intensify branding and personalization in e-mails to snare more customers, according to a study released at Shop.org conference in Las Vegas this week. dmnews.com

    1126969725

    09/14/2005

    Analysts Bid Adieu to Baidu

    Toto, I've got a feeling we're not in 1999 anymore. In a move that would have been unheard of back in the heyday of the Internet bubble, two underwriters of Baidu.com's (Quote, Chart) red-hot IPO came out and said the stock has come too far too fast. internetnews.com

    1126738310

    09/14/2005

    Atlas Identifies Optimal Dayparts for Advertisers

    Advertising that appears during the lunchtime and primetime dayparts grabs the highest conversions, according to a study by aQuantive's Atlas Institute. clickz.com

    1126738158

    09/14/2005

    convergence fulfilled

    IN 2015, today's media and entertainment conglomerates will still be purveyors of branded content and services, but their business models, revenue streams, creative dynamics and key relations with global advertisers, consumers and competitors will be dramatically different — and they will no longer own the space. insidebrandedentertainment.com

    1126737998

    09/14/2005

    Time Warner to Consolidate Financial Sites

    Time Warner will consolidate four of its business and financial Web sites under the CNNMoney.com brand, which will re-launch in January. clickz.com

    1126731943

    09/14/2005

    Advertisers Follow the Audience to Video Games

    Ad spending will shift from broadcast television to other media channels in 2006, according to a forecast by media guru Jack Myers. Video games will experience the largest growth, seconded by online advertising, the report concludes. clickz.com

    1126731901

    09/14/2005

    eBay to Acquire Skype For $2.6 Billion

    Online auction giant eBay (Quote, Chart) is expanding its communications services with a $2.6 billion cash and stock deal to acquire Voice over IP (define) darling Skype Technologies. < a href="http://internetnews.com/ec-news/article.php/3547741">internetnews.com

    1126731754

    09/14/2005

    Epsilon Acquires Bigfoot Interactive for $120 Million

    Relationship marketing company Epsilon, a division of Alliance Data Systems Corp., Dallas, said yesterday that it will buy Bigfoot Interactive for $120 million in cash. dmnews.com

    1126730877

    09/14/2005

    eBay Rules Sponsored Links

    In its first report on the number of ad impressions delivered via sponsored links, Nielsen//NetRatings ' AdRelevance unit declares eBay the king of such ad units. clickz.com

    1126730527

    09/14/2005

    Study: Most Marketers Not Measuring Right SEM Results

    Most companies are not using the appropriate metrics to evaluate the success of their search marketing employees -- and thus their search marketing programs -- according to a study commissioned by Isobar's iProspect and conducted by JupiterResearch. clickz.com

    1126730454

    09/14/2005

    24/7 Real Media, Dentsu Ink Search Deal

    NEW YORK 24/7 Real Media said it struck a deal with Japanese ad giant Dentsu to form a search advertising joint venture. adweek.com

    1126730398

    09/14/2005

    Yahoo 'helped jail China writer'

    Internet giant Yahoo has been accused of supplying information to China which led to the jailing of a journalist for "divulging state secrets". news.bbc.co.uk

    1126730113

    09/14/2005

    News Corporation to Acquire IGN Entertainment, Inc.

    Acquisition Includes IGN's Popular GameWeb Properties, as well as Planet Network, Rotten Tomatoes and AskMen.com biz.yahoo.com

    1126729846

    09/14/2005

    Chasing Search Engine Algorithms: Wisdom or Folly?

    Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. searchenginewatch.com

    1126729708

    09/14/2005

    Google Launches Industrial Strength Blog Search

    Google has introduced its long awaited blog search service, becoming the first major search engine to offer full-blown blog and feed search capabilities. searchenginewatch.com

    1126729520

    09/14/2005

    Microsoft, Google, Have Different Spins On Lee Case

    The Dr. Kai-Fu Lee Case has been an interesting one to follow, especially since the two giants can't even agree on who won in court today. Google says the judge ruled in their favor. Microsoft says Ha! I told you we'd win this thing! Who's right? Maybe both. webpronews.com

    1126703604

    09/14/2005

    Gates on Apple, Google -- and Microsoft's future

    LOS ANGELES -- Microsoft Corp. is grappling with "a lot of smart competitors," including Google and Apple, who are ahead of the Redmond company in some key markets, Bill Gates acknowledges. seattlepi.nwsource.com

    1126703541

    09/08/2005

    Study: Search Marketers Are Not Making Business Case

    Most companies evaluate search marketers' performance on campaign results, such as search engine ranking, rather than actual business results such as sales volume or return on investment, according to a study released yesterday. dmnews.com

    1126177648

    09/07/2005

    Wikipedia overtaking major news sites

    The Wikipedia, which has surged this year to become the most popular reference site on the Web, is fast overtaking several major news sites as the place where people swarm for context on breaking events. money.cnn.com

    1126146544

    09/07/2005

    eBay's 10-year rise to world fame

    Ten years ago, a French-born software engineer living in California took time out from his Silicon Valley day-job to create a new kind of online trading system. bbc.co.uk

    1126146479

    09/07/2005

    Rights group says Yahoo helped China jail journalist

    BEIJING — A French media watchdog said Tuesday that information provided by Internet powerhouse Yahoo Inc. helped Chinese authorities convict and jail a writer who had penned an e-mail about press restrictions. www.usatoday.com

    1126146435

    09/07/2005

    TNS: Media Advertising Rose 4.5% in Fist-Half 2005

    Although several advertising categories decreased spending in the first half of the year, advertising overall increased 4.5 percent to $70.5 billion, according to figures released Tuesday by TNS Media Intelligence, which reported estimates for 17 media. mediaweek.com

    1126146366

    09/07/2005

    Mobile Marketing: Europe Offers Inspiration and Ideas

    In the U.S., mobile marketing is nascent. Activities such as the BMW 3 series promotion are largely experimental. Here in Europe, however, the practice is increasingly widespread and sophisticated. clickz.com

    1126146280

    09/07/2005

    LinkShare to be Acquired by Japanese Portal

    Japanese Internet portal Rakuten has agreed to acquire affiliate marketing firm LinkShare for $425 million in cash. clickz.com

    1126146216

    09/07/2005

    Microsoft-Google battle heats up

    Microsoft's chief executive vowed to "kill Google" in an expletive-laden tirade against the firm, according to US court documents filed by Google. bbc.co.uk

    1126146152

    09/07/2005

    New Ways to Drive Home the Message

    New technologies that give viewers more control over how they watch TV could spell the end of the classic 30-second commercial. But fear not—advertising is not going away. newsweek.com

    1126146044

    09/07/2005

    Online advertisers turning to pay-per-call

    DALLAS — Personal-injury lawyer Frank Frasier wants the world to know about his business but didn't think much of the search-based Internet advertising that's all the rage these days. Potential clients wouldn't learn much about him through it, he figured, and he really can't tell if they have a case without speaking with them directly. usatoday.com

    1126145957

    09/07/2005

    GSD&M Creates PSAs for Ad Council's Hand to Red Cross

    The Advertising Council is partnering with the American Red Cross to introduce a series of national public service ads to direct traffic to the charity's Web site in response to the aftermath from Hurricane Katrina. dmnews.com

    1126145692

    09/07/2005

    Yahoo Funding Spyware?

    UPDATED: An independent spyware analyst is accusing Yahoo (Quote, Chart)of supporting spyware companies by distributing Yahoo Search Marketing ads to them. internetnews.com

    1126145226

    09/07/2005

    Gap closes two popular Internet stores

    AUG. 31 10:02 P.M. ET Already mired in a sales slump, Gap Inc. has closed its two most popular Internet stores so the clothing retailer can upgrade its online operations before the pivotal holiday shopping season. businessweek.com

    1126144905

    09/07/2005

    Red Cross Seeks Donations of Online Ad Space

    The Red Cross has issued a call for donations of online ad inventory to support fundraising for its Hurricane Katrina relief efforts. clickz.com

    1126144749

    09/07/2005

    Google Dabbling in Print Ad Brokerage

    Not content with leading the online advertising realm, Google has begun experimenting with brokering print ads. clickz.com

    1126144653

    09/07/2005

    Experian Buys Online Consumer Research Company

    Experian Marketing Services strengthened its consumer intelligence portfolio with the acquisition of Vente Inc., a supplier of online consumer research. dmnews.com

    1126119945

    09/07/2005

    Traffix Announces Official Launch of RocketProfit.com

    PEARL RIVER, N.Y.--(BUSINESS WIRE)--Sept. 7, 2005--Traffix, Inc. (NASDAQ: TRFX), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com). Combined with its interactive performance marketing and search marketing groups, the affiliate network enables Traffix to offer an end-to-end media solution to its network of advertisers and advertising agencies home.businesswire.com

    1126101034

    09/07/2005

    New Rules for Using E-Mail Correctly

    The U.S. Department of Commerce reports online sales increased 29 percent in the first quarter of 2005 over the same period last year. As online commerce continues to grow, marketers need to begin operating by a new set of rules. dmnews.com

    1126100858

    09/06/2005

    $1bn pirates

    THE music industry will push for more than $1 billion in damages after its landmark court victory over internet music pirates Kazaa. dailytelegraph.news.com.au

    1126044456

    09/06/2005

    Australian Court Rules Kazaa Has Violated Copyrights

    An Australian court ruled on Monday that the popular file-sharing network Kazaa violated Australian music copyrights and ordered the company to modify its software to help prevent it. nytimes.com

    1126016977

    09/06/2005

    Rakuten, Leading Japanese E-Commerce Portal, to Acquire LinkShare

    TOKYO and NEW YORK, Sept. 5 /PRNewswire-FirstCall/ -- Rakuten, Inc. (JASDAQ: 4755) announced today that it has entered into a definitive agreement to acquire LinkShare Corporation, a privately held New York-based performance- based marketing firm, for a cash purchase price of approximately $425 million. The acquisition is expected to be completed within four to six weeks biz.yahoo.com

    1126016872

    08/31/2005

    Google takes ad sales to print

    Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad dollars. news.com.com

    1125531927

    08/31/2005

    Baidu, Google dominate Net search in China

    A new report claims China's search engine market is dominated by Baidu.com and Google, with Baidu attracting more users in the country's major cities. news.com.com

    1125531862

    08/31/2005

    Nielsen: Spanish, Cable TV Ads Up in 2005

    WASHINGTON Despite a slowdown in prescription drug and pharmaceutical spending, advertising for the first half of the year across 14 media reported by Nielsen Monitor-Plus increased 5.7 percent to $59.5 billion, compared to the same period last year. adweek.com

    1125531783

    08/31/2005

    Bob Dylan and Starbucks: A Sign of the Changin' Times

    In the Age of Ringtones and iPods, Some Artists Must Find Different Ways to Sell Music go.com

    1125531714

    08/31/2005

    GATES VS. GOOGLE Search and Destroy

    Bill Gates is on a mission to build a Google killer. What got him so riled? The darling of search is moving into software—and that's Microsoft's turf. fortune.com

    1125531494

    08/31/2005

    Online dating shows some gray

    Marge Roberts looks forward to dinner and flowers every Tuesday from the fellow she affectionately refers to as Yahoo! Boy. usatoday.com

    1125529663

    08/31/2005

    Internet Mergers: Who's Next?

    As the Web matures, the pace of deals is picking up again, spurred by reasonable price tags on some of the smaller outfits businessweek.com

    1125529519

    08/31/2005

    Google Techs, Entrepreneurs Match Wits

    Efforts to outsmart Google gall some webmasters such as Shari Thurow, who believes the best way to increase a site's search engine ranking is to offer valuable content and products. She describes the Black Hats as "pathetic algoholics" because they are so obsessed with trying to figure out Google's algorithms. ecommercetimes.com

    1125529460

    08/31/2005

    Report: Adware Less Prevalent, Harder To Remove

    THE GOOD NEWS IS THAT the biggest adware companies are making strides toward ensuring that their ad-serving software isn't installed without users' knowledge. But the bad news is that some smaller players now illicitly install ad-serving programs that are proving far more difficult to remove than in the past mediapost.com

    1125529090

    08/31/2005

    Studios mine P2P logs to sue swappers

    Hollywood studios filed a new round of lawsuits against file swappers on Thursday, for the first time using peer-to-peer companies' own data to track down individuals accused of trading movies online. news.com.com

    1125529014

    08/31/2005

    Maturing net growing more slowly

    After years of huge increases, the rate at which net traffic is growing is slowing down, say analysts news.bbc.co.uk

    1125528954

    08/31/2005

    General Community Sites Up Most in June Online Advertising

    GENERAL COMMUNITY SITES UP MOST in June Online Advertising Nielsen//NetRatings, and its AdRelevance service, reporting June 2005 estimated online advertising revenue and spending, found that:: mediapost.com

    1125528904

    08/31/2005

    NET AD SALES BOOM

    August 26, 2005 -- With more and more advertising dollars chasing the Internet, sellers of online ad space are suddenly confronting soaring prices and growing competition for premium inventory. nypost.com

    1125528852

    08/31/2005

    Broadband Market Boom Opening Doors for Portal Web Sites

    Broadband use has reached a critical mass, giving portals and content Web sites a chance to gain market share, according to research released Tuesday. techweb.com

    1125528752

    08/31/2005

    Claria Shakes Up Management

    NEW YORK Claria has named a new management team, as the adware company continues to try to morph into a personalization and behavioral advertising firm. www.adweek.com

    1125528681

    08/31/2005

    Now, Google Is Tackling Talk

    The search giant will launch instant-messaging and Net-telephony products that promise to work with existing services -- if AOL and others agree www.businessweek.com

    1125528629

    08/31/2005

    Relax, Bill Gates; It's Google's Turn as the Villain

    SAN FRANCISCO, Aug. 23 - For years, Silicon Valley hungered for a company mighty enough to best Microsoft. Now it has one such contender: the phenomenally successful Google. nytimes.com

    1125528567

    08/31/2005

    The Super Network

    Returning home after a vacation in 2004, Andy Volk dumped his luggage in the hallway and settled into an armchair for an evening of his favorite shows: The Simpsons, Futurama, and The Streets of San Francisco. But when he called up the Now Playing menu on his TiVo, he discovered a couple of things he'd never seen next to the usual items. wired.com

    1125528445

    08/31/2005

    Yahoo! Offers Cars for Content

    In an effort to improve the quality of its local search results, Yahoo! has kicked off a contest offering users a chance to win a car, a vacation, or other prizes for rating and reviewing local establishments. clickz.com

    1125528315

    08/31/2005

    Verizon, Yahoo To Offer Cut-Rate DSL

    Verizon (Quote, Chart) and Yahoo (Quote, Chart) will offer a low-cost broadband service, a move sure to put pressure on cable broadband providers. internetnews.com

    1125528231

    08/31/2005

    Lycos Names New CEO; Continues Revamp

    Lycos this week officially named Alfred Tolle as its new CEO, though he quietly took the reins in late February or early March. It's the most significant executive change the company has made since it was acquired by Daum Communications last year. clickz.com

    1125528159

    08/31/2005

    Google changes irk advertisers, please publishers

    Publishers who have seen a bump in revenue through Google's advertising program are heaping praise on recent changes, while some advertisers complain of increased costs. news.com.com

    1125528110

    08/31/2005

    Newspapers See Online Ad Growth

    Newspapers saw double-digit growth in their online advertising revenues in the second quarter of 2005, according to preliminary estimates from the Newspaper Association of America (NAA). The group said online ad spending rose to $500.7 million -- 28.6 percent higher than the same period a year ago clickz.com

    1125527964

    08/31/2005

    Google revamps desktop search program

    AUG. 22 12:52 A.M. ET Google Inc. updated its software for searching PC hard drives and the Internet, giving the free program a new look and adding tools that deliver personalized information based on a user's Web surfing habits. businessweek.com

    1125527837

    08/31/2005

    Anti-porn spam laws to shield kids backfire

    SAN FRANCISCO — Laws in two states to shield children from objectionable e-mail are having a chilling effect on nearly everyone but the spammers they were intended for. usatoday.com

    1125527716

    08/31/2005

    Google Faces New Rivals in Contextual Ads

    Google is finding out what it feels like to be the Establishment. A recent flurry of activity in the contextual advertising space--those short, text-based ads that appear alongside content--indicates not only heightened interest among publishers and advertisers, but also increased pressure on category leader Google. mediaweek.com

    1125527651

    08/31/2005

    Google Tests "Commercial" Results In Organic Listings

    Google is testing interspersing alternate listings that appear to be commercial in nature into its natural, or organic, search results clickz.com

    1125527344

    08/31/2005

    Firefox Losing Its Grip?

    For nearly two years The Mozilla Foundation has enjoyed continued success after releasing its revolutionary browser, Firefox. And much of that success was squarely on the underdog's ability to eat into Microsoft's Internet Explorer's(IE) market share. internetnews.com

    1125527192

    08/31/2005

    Contextual Network War Starts With a Blog

    Google has launched a blog explaining the ins and outs of its AdSense program to publishers. clickz.com

    1125527100

    08/31/2005

    Contextual Network War Starts With a Blog

    Google has launched a blog explaining the ins and outs of its AdSense program to publishers. clickz.com

    1125527025

    08/31/2005

    Google to Sell $4.2 Bln of Shares a Year After IPO

    Aug. 18 (Bloomberg) -- Google Inc., the world's most-used Internet search engine, plans to sell as many as 14.8 million shares in a $4.2 billion transaction a year after its initial public offering. quote.bloomberg.com

    1125526976

    08/31/2005

    Jupiter: Personal, Targeted E-Mails Get Better Results

    Marketers recognize that personalized e-mails targeting their customers throughout the buying and follow-up process produce better results than blast e-mails, yet most don't use these types of campaigns, according to a report released by JupiterResearch yesterday. dmnews.com

    1125526878

    08/31/2005

    Google Enhances Desktop Search

    Google has released a new version of its desktop search tool, offering features such as integration with Outlook, a sidebar with nifty widgets to display photos, headlines and much more. searchenginewatch.com

    1125526776

    08/31/2005

    New Google Talk Offers Instant Messaging & Voice Chat

    As widely expected, Google waded into the instant messaging space today with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers. searchenginewatch.com

    1125526722

    08/31/2005

    Answers.com Gears Up for the School Year

    Reference search service Answers.com has developed a "Teacher's Toolkit" to lure an audience of educators and their students to the ad-supported resource. The new site feature will launch with a multi-channel back-to-school campaign. clickz.com

    1125526407

    08/31/2005

    Google Extends Book Scanning Operation

    Google (Quote, Chart) isn't backing down from its plan to scan every book in the world. internetnews.com

    1125526348

    08/31/2005

    I Phone for iTunes

    Apple (Quote, Chart) is set to announce a Cingular mobile phone loaded with special iTunes software, Ovum analyst Roger Entner confirmed for internetnews.com. internetnews.com

    1125526269

    08/24/2005

    Now, You're Google-Talking on IM

    Google (Quote, Chart) ended a year of speculation on Wednesday, announcing a VoIP-enabled (define) instant messaging client. internetnews.com

    1124912051

    08/24/2005

    Lycos Names New CEO; Continues Revamp

    A new CEO surfaces at Lycos; the company plans to refocus the portal-turned-social-networking site -- again. clickz.com

    1124903008

    08/24/2005

    VoIP Equipment Overtakes Traditional Lines

    In-Stat's research says cites comfort level with VoIP and converging voice and data departments for the move from traditional telephone networks to digital. internetnews.com

    1124903007

    08/24/2005

    Expert Advice on Search Engine Marketing

    The carrier and Internet portal will offer $14.95 service to pressure dial-up and cable providers.internetnews.com

    1124903006

    08/24/2005

    Size Less Important Than User Utility

    Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. webpronews.com

    1124903005

    08/24/2005

    Google Tests "Commercial" Results In Organic Listings

    Google is testing interspersing alternate listings that appear to be commercial in nature into organic search results. clickz.com

    1124903003

    08/24/2005

    IE7: Built for Feeds

    RSS integration in next version of the browser could fuel mainstream adoption. internetnews.com

    1124903002

    08/24/2005

    Expert Advice on Search Engine Marketing

    Want your Web site to pop up on the first page of search engine results? Here are a few tips and strategies to help you take your Web site to the top of the list. ecommerce-guide.com

    1124903001

    08/17/2005

    Hitwise: Google Searchers Male, Yahoo! Skews Young

    GOOGLE USERS ARE PREDOMINANTLY MALE, but Yahoo! has a higher proportion of searchers between the ages of 18 and 34 than Google, MSN, or Ask Jeeves, according to a new Hitwise study, "The Online Search Report," released Wednesday. mediapost.com

    1124322420

    08/17/2005

    Prepare for Holiday 2005

    Too early to be talking about the 2005 holiday season? Think again. According to the biggest players in comparison shopping search, if you haven't come aboard by Labor Day, you won't have enough testing and analysis time to be ready by the holidays. clickz.com

    1124322343

    08/17/2005

    Miva Settles Patent Suit, Reports Net Loss

    Miva resolved its patent dispute with Yahoo! Search Marketing, eliminating one hurdle in its return to profitability. Yet several other stumbling blocks remain. Miva reported a net loss for the third quarter in a row yesterday. clickz.com

    1124322276

    08/17/2005

    Free Wi-Fi? Get Ready for GoogleNet.

    What if Google (GOOG) wanted to give Wi-Fi access to everyone in America? And what if it had technology capable of targeting advertising to a user’s precise location? business2.com

    1124322188

    08/17/2005

    Taming the Wild Web

    The explosion of personal content has every big online firm buzzing. But can anyone make it pay? time.com

    1124322117

    08/17/2005

    Imperial bubble?

    CHINA'S leading internet search engine, Baidu.com, is named after a 900-year-old Song Dynasty love poem about the search for a beautiful woman. Baidu's literal meaning—“hundreds of times” economist.com

    1124322023

    08/17/2005

    Inside Yahoo's China Gambit

    Co-founder Jerry Yang explains the company's decision to partner with a local outfit and cede control of its own operation there businessweek.com

    1124321953

    08/17/2005

    Reuters Summit - TV seen following Net model

    Amid a battle to rule the living room of the future, cable television and phone companies are ripping a page from playbooks written by Google Inc. and Yahoo Inc. to help navigate through the thousands of shows made possible by next-generation TV. reuters.com

    1124321873

    08/17/2005

    Inside Look at Behavioral Targeting

    Dave Morgan, founder of TACODA, talks with iMedia's Neil Perry on the nuts, bolts and strategic goals of behavioral targeting. imediaconnection.com

    1124321794

    08/17/2005

    The New World of Search

    Year after year, the San Jose Search Engine Strategies (SES) event coincides with major industry announcements. This year is no different clickz.com

    1124321690

    08/17/2005

    Search-Stravaganza

    Another August, another break-all-records, mother of all Search Engine Strategies (SES) conferences. I'm spending this week at the big one, in San Jose, CA. clickz.com

    1124321613

    08/17/2005

    Yahoo! Broadens Partner Programs

    Yahoo! Search Marketing is expanding its partner programs for search marketers and webmasters who manage or refer clients to Yahoo! paid search campaigns. clickz.com

    1124321558

    08/17/2005

    Spam Traps 101

    Over the past months I've run an occasional series on e-mail marketing nomenclature. Recently it was brought to my attention that though I've frequently mentioned the term "spam trap," many marketers don't know precisely what that means. This month, I intend to correct that omission with a guide to spam traps. clickz.com

    1124321487

    08/17/2005

    ValueClick to Buy Fastclick

    Following a week of rumors, ValueClick has confirmed it will acquire Fastclick in a stock-for-stock deal worth approximately $214 million clickz.com

    1124320024

    08/17/2005

    ComScore Blog Study Sparks Controversy, Vitriol

    Hostilities flared this week between the two best-known blog networks after comScore released a blog readership study that was co-sponsored by Six Apart and blog network Gawker Media. clickz.com

    1124319986

    08/17/2005

    When E-Mail Isn't Monitored

    Tech employees sending out trade secrets to competitors. Government workers e-mailing hate mail and pornography. Private financial and health information routinely sent out over the Web unencrypted and unprotected. internetnews.com

    1124319875

    08/17/2005

    How SEC held search engine's feet to the fire

    When Google Inc. filed to go public last year, the groundbreaking Internet search firm stunned Wall Street by placing a letter to investors atop their prospectus, pledging among other things to make "the world a better place." sfgate.com

    1124319784

    08/17/2005

    Google suspends program to build digital library

    NEW YORK Google has announced that it will temporarily halt its program to make searchable digital copies of the vast contents of three university libraries to give publishers and other copyright holders the chance to opt out of having their protected works copied iht.com

    1124319726

    08/17/2005

    Google's growing pains

    Growing up is hard to do, but apparently it helps if you pick up billions of dollars along the way. sfgate.com

    1124319665

    08/17/2005

    What can Google learn from Netscape's downfall?

    It's been 10 years since the initial public offering of ill-fated Internet pioneer Netscape Communications, and the often-told story of its rise and fall has inspired inevitable comparisons to the industry's current darling, Google. tomshardware.com

    1124319586

    08/17/2005

    New Partner for Yahoo Is a Master at Selling

    HANGZHOU, China, Aug. 13 - Everything you hear about Jack Ma is improbable. But today, he looks like one of China's smartest high-tech entrepreneurs. nytimes.com

    1124319396

    08/17/2005

    Google loses AdWords trade mark case in the US

    A US district court has ruled against Google in a trade mark action over the sale of the terms “Geico” and “Geico Direct” in AdWords, its keyword advertising service. The judge found that there was infringement where the terms were used in the text of sponsored ads.theregister.co.uk

    1124319292

    08/17/2005

    Yahoo!, Google search for upper hand

    NEW YORK (CNN/Money) - Yahoo! says its users can search through more than twice as many Web pages as Google users can, sparking a battle for bragging rights between the two rivals, a newspaper report said Monday. money.cnn.com

    1124319224

    08/17/2005

    Yahoo Buys Into Chinese Online Company

    BEIJING -- Yahoo Inc. is paying $1 billion in cash for a 40 percent stake in China's biggest online commerce firm, Alibaba.com, strengthening the ties that international companies are forging in the world's second-largest Internet market. washingtonpost.com

    1124319016

    08/17/2005

    Murdoch vows to dominate internet

    Rupert Murdoch has announced his intention to dominate the internet the way he dominates newspapers in Australia, and traditional media around the world. smh.com.au

    1124318924

    08/17/2005

    Opening Pandora’s inbox

    Microsoft has reached a settlement with one of the world’s leading spammers which includes a payment of $7m to the software giant. Despite legal and technological challenges, spamming is still a big problem. And a new form of the scourge could prove even more costly to the unwary economist.com

    1124318854

    08/17/2005

    Sex differences matter on the Internet

    BOSTON (AP) — It's no secret that men and women tend to spend their time on the Internet quite differently. But British researchers suggest it's not just a Web site's subject or function that determines whether it will draw more men or women. The appearance of the site also might play a subtle role. usatoday.com

    1124318774

    08/17/2005

    Google Shops AdWords in China

    Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. The company has anointed three Chinese firms to launch the program clickz.com

    1124318680

    08/11/2005

    ValueClick to Acquire Fastclick; Transaction to Position ValueClick as the Largest Online Ad Network Provider

    WESTLAKE VILLAGE & SANTA BARBARA, Calif.--(BUSINESS WIRE)--Aug. 11, 2005--ValueClick, Inc. (Nasdaq:VCLK) and Fastclick, Inc. (Nasdaq:FSTC) today jointly announced that they have entered into a definitive agreement in which Fastclick would become a wholly-owned subsidiary of ValueClick. Fastclick provides online advertising services and technologies, including an advertising network of more than 9,000 third-party Websites that reaches over 112 million unique U.S. Internet users (Source: comScore Media Metrix June 2005 Ad-Focus Report). In the transaction, each outstanding share of Fastclick common stock will be exchanged for 0.7928 of a share of ValueClick common stock. businesswire.com

    1123768733

    08/10/2005

    SAN FRANCISCO (Reuters) - Google Inc. is being sued over accusations that it overcharged advertisers that use the Web search giant's paid search advertising program, which accounts for the vast majority of Google's revenue.

    Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. The company has anointed three Chinese firms to launch the program. clickz.com

    1123700129

    08/10/2005

    Google sued over advertising fees

    SAN FRANCISCO (Reuters) - Google Inc. is being sued over accusations that it overcharged advertisers that use the Web search giant's paid search advertising program, which accounts for the vast majority of Google's revenue. money.cnn.com

    1123700012

    08/10/2005

    Google to Buy Meetroduction

    Google is expected to announce the acquisition of Meetroduction later this week, a source close to the transaction told internetnews.com. internetnews.com

    1123699893

    08/10/2005

    Spam King, Microsoft End Standoff

    Scott Richter, one-time spam king and now legitimate e-mail marketer, has reached an out-of-court settlement with Microsoft (Quote, Chart), officials said Tuesday. internetnews.com

    1123699837

    08/10/2005

    Revenue.net Launches Performance-Based Search Network

    Revenue.net launched a new performance-based search marketing network this week at the Search Engine Strategies conference in San Jose. clickz.com

    1123699694

    08/10/2005

    Online Ad Spend to Climb Through 2010

    Online advertising continues to grow. A forecast from JupiterResearch says online ad spending will reach $18.9 billion in 2010, double 2004's expenditure. clickz.com

    1123699620

    08/10/2005

    IAB Members Near Measurement Compliance; Yahoo! Bows Own Platform

    Two separate announcements this morning suggest progress is being made in the quest to give advertisers better measurement of online campaigns. clickz.com

    1123699470

    08/10/2005

    Baidu.com Gets Rousing Welcome

    Chinese search provider Baidu.com (Quote, Chart), dubbed the "Google of China," became the hottest IPO in more than five years Friday, soaring 354% in its Wall Street debut. internetnews.com

    1123699320

    08/10/2005

    Commerce Dept. Signs up For Red Hat

    The U.S. Department of Commerce (DoC) is buying $8 million worth of Red Hat's Linux software and services. The deal was awarded through Red Hat reseller DLT Solutions, which has been a Red Hat partner since 2000. internetnews.co

    1123699259

    08/10/2005

    Microsoft/Google Drama Glamorous, Not Unexpected

    It didn't take a crystal ball for Google to foresee there would be trouble if it hired Kai-Fu Lee away from Microsoft internetnews.com

    1123698638

    08/10/2005

    AOL LatAm venture got lost in translation

    FORT LAUDERDALE — There isn't even a place to sit in the unlit reception area of the nearly empty office that was to have been America Online Inc.'s launchpad to Internet domination in Latin America. usatoday.com

    1123698520

    08/10/2005

    Bridging the Google Ad Gap

    If you think about it, Google, with its $82 billion market cap, offers just a hint of the potential for online advertising. www.wired.com

    1123698381

    08/10/2005

    Why Yahoo Bought Konfabulator

    Yahoo's recent purchase of Pixoria, developer of the quirky but seriously cool Konfabulator platform, has many pundits scratching their heads—what on earth would a web search company want with all of those software widgets? searchenginewatch.com

    1123698005

    08/10/2005

    Search Engine Penalties at Yahoo & MSN

    In the second of a two-part article, we look at search engine penalties applied by Yahoo and MSN, and how webmasters can avoid them, or get them removed once sites are in the penalty box. searchenginewatch.com

    1123697871

    08/10/2005

    Google Simplifies & Loosens Requirements for AdWords

    Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. ecommerce-guide.com

    1123697792

    08/10/2005

    Advertising.com, FTC settle SpyBlast case

    An America Online subsidiary will no longer bundle its anti-spyware program with software that tracks consumers' online habits and force-feeds them pop-up ads, the Federal Trade Commission said on Wednesday. news.com.com

    1123697643

    08/10/2005

    MSN Details Paid Search Product

    MSN has a name and expected due date to its in-utero keyword bid management platform. The product is a critical component of the portal and its strategy going forward. clickz.com

    1123697458

    08/10/2005

    Scout Media is acquired by Fox division

    Seattle-based Scout Media Inc., which operates a network of more than 200 sports Web sites and 47-team specific magazines, is being acquired in a multimillion-dollar deal by News Corp.'s newly formed Internet division. seattlepi.nwsource.com

    1123697387

    08/10/2005

    AOL Cites Q2 45% Ad Revenue Jump

    America Online's reinvention appears to be coming at the right time. Just as the relaunched AOL.com portal rolls out in beta form, the company announced a whopping 45 percent increase in ad revenue in second quarter, hitting $320 million. mediaweek.com

    1123697326

    08/03/2005

    Mozilla Goes For More Green

    The Mozilla Foundation has created a commercial subsidiary in order to generate revenue and increase market share. internetnews.com

    1123107629

    08/03/2005

    Ask Jeeves Again Cuts Back on Paid Listings

    InterActiveCorp (IAC) plans to further cut the number of paid search links appearing in Ask Jeeves' search results, the company announced during its Q2 earnings call yesterday. clickz.com

    1123107566

    08/03/2005

    Yahoo! Unveils AdSense Alternative

    Yahoo's long-awaited self-service contextual ad network will launch in the United States in a limited beta test today, extending the reach of Yahoo! Search Marketing ads through small and mid-sized publishers. clickz.com

    1123107499

    08/03/2005

    ClickZ Sold to Incisive

    Jupitermedia has signed an agreement to sell The ClickZ Network to London-based Incisive, a provider of business information services. clickz.com

    1123107084

    08/03/2005

    One blog created 'every second'

    The blogosphere is continuing to grow, with a weblog created every second, according to blog trackers Technorati. news.bbc.co.uk

    1123107020

    08/03/2005

    In 'cookie' fight, it's not clear who's winning

    NEW YORK Internet users are taking back control of their computers, and online marketers and publishers are not pleased. www.iht.com

    1123106958

    08/03/2005

    Coping with Search Engine Penalties

    Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. searchenginewatch.com

    1123106883

    08/03/2005

    Search Engine Results Continuing to Diverge

    A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. searchenginewatch.com

    1123106834

    08/03/2005

    Ask Jeeves Bows New Sponsored Listings

    Ask Jeeves throws its hat into the paid search ring with a new auction-based, pay-per-click sponsored listings product. clickz

    1123106737

    08/03/2005

    The New Crystal Ball: It's the Internet

    Giants of Web commerce like Yahoo offer gobs of up-to-the-second marketing information. Newsweek

    1123106590

    08/03/2005

    Ask Jeeves Bows New Sponsored Listings

    Ask Jeeves throws its hat into the paid search ring with a new auction-based, pay-per-click sponsored listings product. clickz.com

    1123106475

    08/03/2005

    Google Adds Spanish-language Inventory with Univision

    Google has struck a multi-year deal with Univision Online that will provide AdWords advertisers with more Spanish-language ad inventory on both search and content pages of the Univision.com Web site. clickz.com

    1123106326

    08/03/2005

    LookSmart Losses Widen

    "LookSmart's second quarter results were mixed," said CEO David Hills. "The top-line was negatively impacted by our ongoing efforts to streamline our network to focus on productive traffic. We now have a better performing and higher value ad network clickz.com

    1123106240

    08/03/2005

    Products' New Fame Game on TV

    As more viewers zip past ads, product placement on shows is taking off in a big way -- and changing the way marketing deals are done businessweek.com

    1123106108

    08/03/2005

    Marchex Buys IndustryBrains

    Marchex has acquired IndustryBrains, a CPC ad network focused mainly on business technology sites, for $31 million. clickz.com

    1123105923

    08/03/2005

    The Birth of Google

    Larry thought Sergey was arrogant. Sergey thought Larry was obnoxious. But their obsession with backlinks just might be the start of something big. wired.com

    1123105763

    07/28/2005

    Keepin' it on the Download

    At first it was just music. Now companies from Hollywood to major-league sports—to TV news—are racing to cash in. Inside the 'digitainment' gold rush. msnbc.msn.com

    1122557369

    07/28/2005

    Yahoo's Brilliant Solution

    By figuring out how to make brand advertising work online, Terry Semel is on the verge of creating the 21st century's first media giant. fortune.com

    1122557194

    07/28/2005

    Entrepreneurs: Give Me MySpace, Dude!

    A homegrown Web site that turned music fandom into gold msnbc.msn.com

    1122557084

    07/28/2005

    All The News That Clicks

    Newspapers, radio, TV, and magazines are scrambling to boost their Web presence. usnews.com

    1122556902

    07/28/2005

    INNOVATION: THE FUTURE OF ADVERTISING

    Google is just the beginning. The Internet is finally reaching its potential as a selling machine. And advertising will never be the same. fortune.com

    1122556781

    07/28/2005

    Ameritrade Tops Online Brokers in Report

    Ameritrade (Quote, Chart)earned the top spot among online brokers in a just-released report by JupiterResearch. internetnews.com

    1122556597

    07/28/2005

    Amazon Stands Tall

    Amazon.com (Quote, Chart) showed late Tuesday that it still has the stuff to wow Wall Street. internetnews.com

    1122556464

    07/28/2005

    Media Maze: Oh, What a Feeling

    Media Strategies Editor Jim Meskauskas explores how marketers can make emotional connections with audiences online. imediaconnection.com

    1122556429

    07/28/2005

    Zappos.com makes it look easy, continued

    Zappos.com, the fast-growing online shoe retailer, said it has raised another $15 million from the big-name Silicon Valley venture capital firm, Sequoia Capital. siliconbeat.com

    1122556120

    07/27/2005

    Russia’s Biggest Spammer Brutally Murdered in Apartmen

    Vardan Kushnir, notorious for sending spam to each and every citizen of Russia who appeared to have an e-mail, was found dead in his Moscow apartment on Sunday, Interfax reported Monday. He died after suffering repeated blows to the head. mosnews.com moscowtimes.ru

    1122476243

    07/18/2005

    Google Simplifies & Loosens Requirements for AdWords

    Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. searchenginewatch.com

    1121723788

    07/18/2005

    E-Mailers Lobby FTC for Opt-Out Sunset Provision

    E-mail marketers are lobbying the Federal Trade Commission (FTC) to add a sunset provision to the CAN-SPAM Act that would allow e-mail addresses to be automatically removed from suppression files after five years. www.clickz.com

    1121723701

    07/18/2005

    'Harry Potter' Brings Magic to E-commerce Muggles

    You don't have to graduate from Hogwarts to be a wizard. Modern e-commerce "magic" is helping to bring the latest Harry Potter book to muggles (non-wizards) of all ages. ecommerce-guide.com

    1121723567

    07/18/2005

    News Corp. Acquires Intermix Media

    News Corp. (Quote, Chart) is acquiring Intermix Media (Quote, Chart) for approximately $580 million. News Corp. said the acquisition will nearly double its Web traffic to more than 45 million unique monthly visitors. internetnews.com

    1121723475

    07/18/2005

    States Tackle Unsavory E-Mails

    Moving ahead with a program the feds didn't want to touch, Michigan and Utah are will have e-mail registries to protect children from unsavory content. internetnews.com

    1121723344

    07/13/2005

    Marketers Take Their Tech Medicine at Authentication Summit

    Worlds collided yesterday as an estimated 450 marketers and information technology executives met in a first-of-its-kind summit on e-mail authentication. clickz.com

    1121301220

    07/13/2005

    Microsoft Drops Claria Purchase Talks

    NEW YORK Microsoft has ended negotiations to buy Claria in response to the potential negative publicity, according to sources. adweek.com

    1121301116

    07/13/2005

    Tech Coalition Seeking Input to Define Spyware

    A group of software vendors and technology organizations wants a universal definition of the term spyware (define) before attempting to limit the technology's reach, officials said Tuesday. internetnews.com

    1121301008

    07/13/2005

    Search Ad Costs Slow

    NEW YORK Separate surveys by investment banks SG Cowen and Piper Jaffray found the price of keywords advertising was mostly flat in the second quarter. adweek.com

    1121300533

    07/13/2005

    Stop reading this headline and get back to work

    Traipsing around the Internet is the most popular form of loafing on the job. The insurance industry is particularly rife with goofing off, and Missouri is the top state for time-wasters. news.zdnet.com

    1121300458

    07/13/2005

    How Americans Search

    A recent study from Harris Interactive shines interesting light on the behavior and preferences of Americans when searching the web. searchenginewatch.com

    1121300339

    07/13/2005

    Yahoo, Cisco Merge E-Mail Specs

    UPDATED: In a rare display of industry cooperation, Yahoo (Quote, Chart) and Cisco (Quote, Chart) merged their e-mail authentication specification, officials announced Monday. internetnews.com

    1121300232

    07/13/2005

    What Price PageRank?

    I have to say my current PR moment was largely prompted by the Q and A sessions at both London gigs. You see, both audiences were made up of "general" online marketers, rather than full-time search marketers, as is frequently the case. clickz.com

    1121299960

    07/13/2005

    E-Mail vs. E-Newsletters: Is There a Difference?

    Do we really need both e-newsletters and e-mail? At some point, someone decided we do. An e-mail is like a direct mail piece. An e-newsletter is like a newspaper. But online, does the recipient notice, crave, or even desire this distinction? clickz.com

    1121299883

    07/13/2005

    Will the U.N. run the Internet?

    An international political spat is brewing over whether the United Nations will seize control of the heart of the Internet. news.com.com

    1121299766

    07/13/2005

    IM Threats Skyrocket

    Threats targeting instant messaging and P2P networks exploded last month, as reports jumped nearly 400 percent, according to security firm Akonix. siliconvalley.internet.com

    1121293716

    07/13/2005

    StrongMail, Habeas Focus on Deliverability

    E-mail infrastructure provider StrongMail Systems struck a deal to integrate Habeas' accreditation services more closely with its deliverability tools platform. clickz.com

    1121293665

    07/13/2005

    We're off to the races...the first RSS focused VC fund is announced--$100m

    Jim Moore and John Palfrey have launched RSS Investors with $100m of capital. siliconvalleywatcher.com

    1121293598

    07/13/2005

    Web Surfers' Sense of Siege

    While users know about adware and spyware, many don't grasp the difference, according to a new survey -- and that's a big problem businessweek.com

    1121293499

    07/13/2005

    International Online Campaigns Grow

    As more U.S.-based advertisers expand internationally, interactive agencies are finding themselves facing new challenges. clickz.com

    1121293342

    07/13/2005

    Culture Crash

    The collision between sales and marketing can be jarring. Here's how to avoid whiplash. cmomagazine.com

    1121293268

    07/07/2005

    Spyware casts lengthening shadow over Net usage

    Over 90 per cent of Internet users have changed their online behaviour due to concerns about spyware, according to the latest research from Pew Internet. pcpro.co.uk

    1120749559

    07/06/2005

    CheetahMail Buys Analytics Vendor

    In a move designed to boost the capabilities of its CheetahMail e-mail platform, Experian has acquired Web analytics firm Harvest Solutions. Terms of the deal were not announced. clickz.com

    1120690955

    07/06/2005

    Adware-makers: We come in peace

    Purveyors of adware bristle at being lumped in with spyware, saying what they do is not malicious and that some users want adware. denverpost.com

    1120690883

    07/06/2005

    China Joins Spam Fight

    China is throwing its weight behind an international anti-spam coalition of government agencies and private sector organizations to combat unwanted e-mail messages. internetnews.com

    1120690727

    07/06/2005

    Finding a New Groove

    The music biz is upbeat about downloads and wireless. msnbc.msn.com

    1120690649

    07/06/2005

    Is Microsoft Eyeing Claria?

    Software giant Microsoft is reportedly discussing a possible acquisition of adware firm Claria. That's according to separate articles in The New York Times and The Wall Street Journal that cite unnamed sources. clickz.com

    1120689406

    07/06/2005

    The Anti-Spam Litigation Shop

    Like most of us, Joe Wagner hates spam. Unlike most of us, he's doing something about it. wired.com

    1120689358

    07/06/2005

    Industry Groups Push For Cyber Crime Treaty

    A cross-section of industry groups and individual companies issued a letter to the United States Senate Foreign Relations Committee today, urging ratification of the Convention on Cybercrime adopted through the Council of Europe. siliconvalley.internet.com

    1120689239

    07/06/2005

    AdWords Site Targeting Option Launches

    After months of testing with a select group of advertisers, Google has officially unveiled a new AdWords feature that allows the targeting of ads by site. ecommerce-guide.com

    1120689123

    07/06/2005

    With Google, It's Personal

    Google (Quote, Chart) sneaked another search enhancement out of the Google Lab, this time to give users more of what they want by paying attention to what they wanted before. internetnews.com

    1120689057

    07/06/2005

    When Your Name Is Mud, Advertise

    Companies in crisis used to lie low. The new response to bad press is positive spin businessweek.com

    1120688940

    07/06/2005

    Movie Sites Benefit From Online Advertising

    Though the movie industry is experiencing a slump in ticket sales, Web sites of the summer's blockbuster movies are seeing boosts in traffic thanks to online advertising on major portals like Yahoo and MSN. dmnews.com

    1120688856

    07/06/2005

    The Industry Forecast

    TNS Media Intelligence Advertising and Marketing Intelligence - Across Brand, Media, Industry and Market adage.com

    1120688796

    07/06/2005

    Keeping an Eye on Google

    A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. searchenginewatch.com

    1120688650

    07/06/2005

    Yahoo Integrates Personal & Social Search with MyWeb 2.0

    Now you can search both your own "personal web" and pages saved by members of a trusted community of contacts with Yahoo's just-launched MyWeb 2.0. searchenginewatch.com

    1120688545

    07/06/2005

    What's Cooking in Search Engine Labs

    Want a peek behind the scenes at the research and development efforts going on at the major search engines? Here's where to find the freshest info searchenginewatch.com

    1120688488

    07/05/2005

    Direct Revenue Appoints Privacy Officer

    AS PART OF AN ONGOING effort to clean up its image, adware company Direct Revenue last week said it appointed its General Counsel Andrew Reiskind as Chief Privacy Officer. The move reflects a trend by U.S.-based adware companies to arm themselves with legal-compliance officers in advance of anticipated federal anti-spyware legislation. mediapost.com

    1120585286

    06/29/2005

    MGM Triumphs Over Grokster, Not P2P

    Although MGM triumphed in its recent Supreme Court case against Grokster, its victory may prove to be a hollow one, some legal experts and peer-to-peer users believe. pcmag.com

    1120065043

    06/29/2005

    Theft by any other name

    The ink on the Supreme Court's Grokster ruling was barely dry when Ed Black began lamenting the chill he believed the 9-0 decision would have on innovation. news.com.com

    1120064991

    06/29/2005

    Grokster Loss Sucks for Tech

    As Hollywood and record labels cheered Monday's Supreme Court decision in the MGM v. Grokster case, technology companies and consumer groups warned that the ruling will chill innovation and result in more gadget-killing lawsuits. wired.com

    1120064941

    06/29/2005

    Browser makers warned against ad-blocking

    The end of free Internet content will come when Web browsers start blocking online advertisements by default, a DoubleClick executive has warned. zdnet.com.au

    1120064851

    06/29/2005

    Bloom Off the Rose for EBay?

    With roughly 150 million registered users, eBay ranks among the world's most powerful companies, online or otherwise. It had more than 1.4 billion items listed last year. For every $100 spent online worldwide, $14 was spent on eBay. But some say eBay's blockbuster growth has engendered arrogance. www.wired.com

    1120064759

    06/28/2005

    180solutions Embarks on Campaign to Re-Notify 20 Million Customers Ensuring Proper Consent and Disclosure

    Re-Notification Effort Is Part of Broader Initiative to Ensure Bad Actors No Longer Deceptively Install the Company's Software biz.yahoo.com

    1119986801

    06/27/2005

    Search Study Offers Marketers Tidbits

    Men and women search differently, searchers are not very loyal, and most searchers don't know -- or care -- about the difference between natural and paid search results. Those are some results of a study, "How America Searches," published Tuesday by search marketing agency icrossing and Harris Interactive. clickz.com

    1119892085

    06/27/2005

    Majority of Search Users Unaware of Ads

    NEW YORK More than half of Internet users surveyed in a poll did not know the difference between natural search engine results and advertising listings. adweek.com

    1119891985

    06/27/2005

    'Viral' advertising spreads through marketing plans

    CANNES, France — Viral advertising is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what ads they watch and when. usatoday.com

    1119891910

    06/27/2005

    Pay-Per-Phone Ads to Hit $1.4 Bil.

    Pay-per-phone-call advertising will become at least a $1.4 billion marketplace by 2009, with the potential to reach the $4 billion level, says a new report from local advertising researcher The Kelsey Group. mediaweek.com

    1119891844

    06/27/2005

    Sender ID Alerts Pushed to Hotmail Users

    Microsoft has begun alerting MSN Hotmail users when an inbound message fails to authenticate under the company's Sender ID protocol. clickz.com

    1119891763

    06/27/2005

    Net To Newspapers: Drop Dead

    Newspapers are cockroaches. No matter what is introduced into the media ecosystem, the oldest of the Big Media survives. Despite decades of doomsayers, newspapers prospered through radio, through TV and cable, through video games, through the Internet.... businessweek.com

    1119891609

    06/27/2005

    DoubleClick Q1 2005 Email Trend Report

    Q1 2005 DoubleClick DARTmail data continue to show that permission email remains a strong channel, indicated by key metrics such as click-through rates, bounce rates, click-to-purchase conversion rate and orders per email delivered. doubleclick.com

    1119891541

    06/27/2005

    Big advertisers catch the bug for viral campaigns

    CANNES, France (Reuters) - Some of the world's biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and entertaining ways to reach new customers. reuters.com

    1119891374

    06/27/2005

    E-mail Delivery Rates Up, Click Rates Mixed

    The latest trend reports from Bigfoot Interactive and DoubleClick found that more messages are reaching their destination, but fewer are being read. clickz.com

    1119891216

    06/27/2005

    High Court Rules Against P2P

    Peer-to-peer (P2P) technology developers are legally responsible for the illegal acts of their users, the U.S. Supreme Court ruled today. The unanimous landmark ruling is a major victory for movie studios and music publishers seeking to curb the widespread theft of copyrighted material on the file-swapping networks. internetnews.com

    1119891084

    06/22/2005

    Advertisers forced to think way outside the box

    At least a dozen billboards dot Michael Fetchik's daily two-mile bus commute from Weehawken, N.J., to New York City. But rather than noticing the Washington Mutual, Hummer or Panasonic ads, he's focused on the tiny keyboard of his Handspring Treo 600, a wireless all-in-one phone, Web organizer, camera and e-mail gadget usatoday.com

    1119451866

    06/22/2005

    Search Engine Spammers Unite

    Frustrated by the rampant use of white-on-white text, keyword stuffing and other shady practices in SEO, Roger Wehbe of Yooter InterActive Marketing decided to take up arms. clickz.com

    1119451682

    06/22/2005

    Viacom to Buy Neopets

    Viacom has acquired NeoPets, a global kids and teens gaming site. The new property will reside at Viacom's MTV Networks. www.clickz.com

    1119451614

    06/22/2005

    Will That Be Cash, Credit, Or Cell?

    Finally, the technology is at hand to turn phones into virtual wallets. For years, techies and wireless phone companies have coveted a dream: turning the ubiquitous cell phone into a virtual wallet. In the late 1990s everyone from Nokia Corp. businessweek.com

    1119451533

    06/22/2005

    FTC Doubts 'ADV' Label Will Cut Spam

    NEW YORK The Federal Trade Commission said in a report to Congress that requiring all commercial e-mail carry an "ADV" label in the subject line would not reduce spam. adweek.com

    1119451441

    06/22/2005

    Justices to rule on fate of file swapping

    Perhaps as soon as this week, the U.S. Supreme Court will rule on the future of file swapping, in one of the most closely watched legal battles of the year. news.com.com

    1119451396

    06/22/2005

    Dell Bullish on Mac OS?

    It seems that since Apple (Quote, Chart) decided to move its processors away from IBM's PowerPC and onto Intel (Quote, Chart), other companies might be looking for a way to get in themselves. internetnews.com

    1119450893

    06/22/2005

    Google Library: Peril For Publishers?

    Google is digitizing entire university libraries. Book publishers haven't decided if the Google Library Project means exposure to new readers or copyright infringement on a massive scale. It's a question the Supreme Court may have to decide. internetnews.com

    1119450803

    06/22/2005

    AdWords Site Targeting Option Launches

    After months of testing with a select group of advertisers, Google has officially unveiled a new AdWords feature that allows the targeting of ads by site. clickz.com

    1119450044

    06/22/2005

    Advertising stereotypes: From the kitchen to first class

    A high-flying female executive takes centre stage in BA's latest advertising campaign. It's a far cry from the soap powder commercials of yesteryear. Cahal Milmo charts the journey news.independent.co.uk

    1119449902

    06/22/2005

    An Onslaught Of Hidden Ads

    Toyota Motor Corp. (TM ) has asked at least three major magazine companies to explore product integration -- that's product placement to you and me -- of its cars into magazine editorial pages. Say hello to another indicator of changing media mores. businessweek.com

    1119449676

    06/22/2005

    Amazon plans Bob Dylan, Norah Jones concert

    Online retailer to stream live concert on its homepage July 16 msnbc.msn.com

    1119449480

    06/22/2005

    Yahoo ramps up 'deep Web' search effort

    Yahoo began testing a service late Wednesday that allows people to perform simultaneous searches for information contained within subscription-based Web sites. news.com.com

    1119449409

    06/22/2005

    Parsons to AOL: "You've Got Cash"

    Instead of booting the online unit, Time Warner's CEO says he'll give it the capital it needs to acquire its way to the top businessweek.com

    1119449357

    06/22/2005

    Your ISP as Net watchdog

    The U.S. Department of Justice is quietly shopping around the explosive idea of requiring Internet service providers to retain records of their customers' online activities. news.com.com

    1119449244

    06/22/2005

    BlowSearch Tackles Click Fraud

    When I first heard of BlowSearch I thought it might be a search engine for porn. My mistake. www.wired.com

    1119449166

    06/22/2005

    Father's Day: A Boost to Online Businesses

    While Father's Day may not register as the busiest shopping holiday of the year, it represents an up-tick in business for many online e-tailers. This year, we found a couple of online stores that would make Ernest Hemingway crack a smile if he were alive today. ecommerce-guide.com

    1119449021

    06/15/2005

    Yahoo rings up VoIP purchase

    Yahoo has acquired DialPad Communications, a six-year-old startup whose software sets up calls over the Internet for a fraction of the price of regular telephone service. weblog.infoworld.com

    1118859023

    06/15/2005

    Intermix to Put Suit, Past Behind It

    Internet marketing firm Intermix Media, probably best known for its MySpace social networking site, has agreed to settle a lawsuit brought by the New York Attorney General's office. AG Eliot Spitzer sued Intermix in April, accusing it of secretly installing spy- and adware on millions of home computers. clickz.com

    1118855978

    06/15/2005

    Google Takes a Break

    Shares of Google (Quote, Chart) have taken a break in recent days for the first time in more than two months amid worries about second-quarter results. internetnews.com

    1118845213

    06/15/2005

    Microsoft Censors Chinese Blogs

    SEATTLE -- Microsoft is cooperating with China's government to censor the company's newly launched Chinese-language web portal, a spokesman for the tech giant said. wired.com

    1118845155

    06/15/2005

    Google readying Web-only video search

    Google is expected to unveil a search engine for Web-only video this summer that will let people preview media clips from its Web site, CNET News.com has learned. news.zdnet.com

    1118845113

    06/15/2005

    Gannett Buys PointRoll

    Gannett has bought rich media tech firm PointRoll in a deal worth upwards of $100 million, according to a source familiar with the agreement. The sale brings one of the top four rich media companies under the roof of a major publishing house. clickz.com

    1118844883

    06/15/2005

    ValueClick Buys Web Clients for $141M

    Online marketing firm ValueClick has agreed to buy Web Marketing Holdings, which does business as Web Clients, for approximately $141 million. The deal gives ValueClick more than 100 promotional Web sites, which lets it offer media directly to advertisers. clickz.com

    1118844822

    06/15/2005

    Dot-com mania, part II?

    After a huge boom and painful bust during the past decade, the Internet is booming again. money.cnn.com

    1118844771

    06/15/2005

    What Makes Your Advertising Viral?

    I read a projection today that said if online advertising revenue continues at its current run rate, spending could hit $11 billion this year. clickz.com

    1118844693

    06/15/2005

    Q1 U.S. Ad Spending Improved 2.4%

    BOSTON Domestic ad spending rose 2.4 percent to $20.3 billion in the first quarter of 2005 compared to the same period a year ago, according to data compiled by Nielsen Media Research, a unit of Adweek parent company VNU. adweek.com

    1118844552

    06/15/2005

    An echo of a boom?

    Dotcom shares are booming again, with Google leading the way. Is this stellar performance justified? Or should investors worry that another correction is on the way? economist.com

    1118844450

    06/15/2005

    Ads That Please Consumers

    Last week, a Michigan state senator introduced a bill that would require movie theaters to post and advertise two start times: one indicating when the paid ads begin, the other indicating when the movie actually starts. clickz.com

    1118844296

    06/15/2005

    AIM Mail Launches

    America Online launched its free Web-based e-mail service this week with an online advertising campaign and a nationwide consumer sweepstakes. clickz.com

    1118844165

    06/15/2005

    Diller to Sell Vivendi Universal Entertainment Stake

    June 8 (Bloomberg) -- Barry Diller, former head of the Paramount and Fox movie studios, agreed to sell his stake in the owner of Universal studios for $3.4 billion as he furthers a shift into Internet businesses from entertainment. bloomberg.com

    1118844103

    06/15/2005

    $80bn Google takes top media spot

    Internet search phenomenon Google has overtaken a swathe of venerable rivals to become the world's biggest media company by stock market value. news.bbc.co.uk

    1118844051

    06/15/2005

    Old media shout to be heard

    NEW YORK (CNN/Money) - The radio industry, whose main goal is not to entertain but to help companies build consumer awareness through advertising, has discovered it's got an image problem -- and it's fighting back. money.cnn.com

    1118843990

    06/08/2005

    eBay Bags Shopping.com

    Auction giant eBay (Quote, Chart) will buy comparison-shopping site Shopping.com (Quote, Chart) for $620 million in cash, the companies announced late Wednesday. ecommerce-guide.com

    1118246182

    06/08/2005

    Where's Digital Advertising Headed?

    The more time I spend focused on the inner workings of the industry, the more I believe we'll see more change than is commonly thought. clickz.com

    1118246103

    06/08/2005

    Top of Mind: Click Tracking: A Fool's Paradise?

    ONLINE publishers have a distinct advantage over their print brethren. Namely, on the Internet, no ad dollars need be wasted. Thanks to tracking software and third-party ad servers, it's now possible to measure impressions, clicks and sometimes conversions. brandweek.com

    1118245902

    06/08/2005

    First Quarter Online Ad Revenues Reach $2.8 billion

    Online ad revenues for the first quarter of this year reached an estimated $2.8 billion, up 26 percent over Q1 2004 and up 4.3 percent over the fourth quarter of last year. That's according to the latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers. clickz.com

    1118245822

    06/08/2005

    Tobaccowala: Digital Media Costs Rising High

    Fragmentation and consumer control will drive the cost of digital media upwards by 20 to 30 percent annually over the next several years, predicts Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and president of SMG Next. .clickz.com

    1118245743

    06/08/2005

    Scripps Buys Into Comparison Shopping

    Comparison shopping can be a nice little money-maker -- but it may be even more powerful as a lead generator for other businesses, as two recent deals show. internetnews.com

    1118245668

    06/08/2005

    What's Inside Intel's Apple Deal?

    Apple's announcement yesterday of its defection from PowerPC to Intel should not be considered shocking. So say analysts throughout the industry who are weighing in on the chip shakeup. internet.com

    1118245590

    06/02/2005

    Addicted to e-mail? You're not alone

    If you find you're checking e-mail about as often as you inhale, you're not alone. news.com.com

    1117720615

    06/02/2005

    Nike says just do it ... yourself

    Nike has relaunched a Web site where shoppers design their own shoes, choosing everything from the color of the famous Nike swoosh to personalizing the tongue with a word or phrase. msnbc.msn.com

    1117720528

    06/02/2005

    Yahoo Meets Searchers' Mindsets

    Yahoo Next, the site that lets users try out functions that aren't quite ready for prime time, put out a tool that adjust results based on how commercial they are. internetnews.com

    1117720396

    06/02/2005

    Advertisers Tap Brain Science

    Scientists are scanning brain activity in the hopes of catching sight of the physical mechanisms that determine whether you prefer Coke over Pepsi. www.wired.com

    1117720246

    06/02/2005

    Revenue For Google And Yahoo Costs Competitors

    The extraordinary revenue growth exhibited recently by Google and Yahoo is coming at the expense of established players in the $263 billion information industry, a new report says. informationweek.com

    1117720159

    05/26/2005

    Top 50 Internet Advertisers In April

    ClickZ Stats is pleased to bring its readers a new monthly feature, the top Internet advertisers by expenditure. The data are provided by TNS Media Intelligence. clickz.com

    1117137437

    05/25/2005

    Turning the Tide of Spam

    How a small Iowa ISP and two antispam attorneys sued junk e-mailers and won a $1 billion judgement businessweek.com

    1117048186

    05/25/2005

    House Passes Anti-Spyware Bills

    Under one bill people who use software to illegally gain access to a computer could be sentenced to five years in prison. The other bill -- the Spy Act -- would require business to get permission from a user before placing a program on their computer. toptechnews.com

    1117048075

    05/25/2005

    Online retail sales seen up 22%

    NEW YORK (Reuters) - Online retail sales are expected to rise 22 percent to $172.4 billion this year, driven by growth in travel, cosmetics and jewelry, according to a study by shop.org and conducted by Forrester Research Inc money.cnn.com

    1117047949

    05/25/2005

    'Star Wars' Flavor Trojan Targets IM

    The Dark Side never seems a galaxy far away when it comes to exploiting popular culture on the Internet. And it appears that hackers are exploiting interest in the new "Star Wars" film to harvest Yahoo login credentials. internetnews.com

    1117047302

    05/25/2005

    Google's Ad Feeds in RSS

    Google brought its AdSense contextual advertising service to RSS content in a beta test launched on Wednesday. ecommerce-guide.com

    1117047227

    05/25/2005

    Retail E-Commerce Growth Outpacing The Pack

    Momentum in retail e-commerce sales continues to grow, according to stats released Friday by the U.S. Census Bureau. Preliminary first-quarter 2005 retail e-commerce statistics show a growth of 24 percent on a year-over-year basis. ecommerce-guide.com

    1117047158

    05/25/2005

    FTC Takes Aim Against Spam Zombies

    Because home users often lack the technological savvy needed to recognize and fight spammers, the FTC is concentrating its appeal on ISPs, asking the providers to watch for computers that send out unusually high amounts of e-mail and quarantine them. toptechnews.com

    1117041241

    05/20/2005

    Gratis Internet Passes $8 Million Mark on Free Giveaways

    - Innovative Online Marketing Firm Has Given Away More Than 15,000 Free Apple iPods Since June 2004Five-Year-Old Company on Track for Strongest Year Ever biz.yahoo.com

    1116615744

    05/19/2005

    Netflix Takes Over Wal-Mart DVD Rentals

    SAN FRANCISCO (AP) -- Wal-Mart Stores Inc. is turning over its online DVD rental business to Netflix Inc., signaling that the world's largest retailer couldn't beat the Internet upstart at its own game nytimes.com

    1116512592

    05/19/2005

    Users Downloading Less Adware

    NEW YORK A leading spyware-removal firm reported the amount of adware programs it found on consumer computers dropped in the first quarter. adweek.com

    1116512502

    05/19/2005

    Yahoo tests new IM software

    Yahoo late Tuesday will introduce a test version of its instant-messaging software that promotes VoIP and the company's new social network. news.com.com

    1116512434

    05/19/2005

    Google releases desktop search for businesses

    LOS ANGELES (Reuters) - Google Inc. (Nasdaq:GOOG - news) late on Tuesday released a desktop search product for businesses with the aim of helping workers more quickly find information on the Web, in their computer hard drives and e-mail inboxes, as well as on corporate intranets. story.news.yahoo.com

    1116512379

    05/19/2005

    Gartner Weighs In on Linux's Desktop Prospects

    Microsoft does not appear in any imminent danger of losing much market share on the desktop productivity front to any Linux or open-source competitors. ADVERTISEMENT eweek.com

    1116512289

    05/19/2005

    MSN Toolbar with Desktop Search Officially Launches

    After five months in beta, Microsoft has released the final version of its desktop search application, incorporating many new features based on extensive user feedback. searchenginewatch.com

    1116512126

    05/19/2005

    FTC Seeks Comment on CAN-SPAM Changes

    The Federal Trade Commission began seeking comment yesterday on proposed changes to the rules enacted under the CAN-SPAM anti-spam legislation, including one that would require e-mailers to comply more quickly with opt-out requests. dmnews.com

    1116512016

    05/19/2005

    Blogs and social networks and wikis, oh my!

    Its trouble began after an individual posted instructions on a Web site showing how the company's sleek but seemingly indestructible Kryptonite bicycle lock could be undone with a Bic pen. The story gradually spread over the Internet as bloggers wrote about the fatal flaw and provided links to the Web site. Within five days, the bloggers' details were picked up by mainstream media outlets such as The New York Times. news.com.com

    1116511967

    05/19/2005

    Google Buys Social Networking Firm

    Google (Quote, Chart) continued to move beyond its search roots this week by acquiring social networking service Dodgeball.com. The New York-based Dodgeball.com, the brainchild of two graduate students at New York University's Interactive Telecommunications Program, is a service that helps members find and chat with each other using text messages sent to phones. internetnews.com

    1116511787

    05/19/2005

    Big Dollars Spent Online for Mom

    Online was the place to buy for mom this year, according to stats released Tuesday by VeriSign. The Mother's Day stats were compiled for the period of April 25 through May 8 from Verisign Payment Services, which represents over 135,000 etailers handling 37 percent of all North American e-commerce. ecommerce-guide.com

    1116511655

    05/19/2005

    Dogpile Enhances Meta Search, Offers Comparison Tools

    Dogpile has redesigned its meta search site and introduced a nifty new utility that visually displays the overlap (or lack thereof) of results from the multiple search engines it queries. searchenginewatch.com

    1116511534

    05/19/2005

    Suit Filed Against Spam Ring

    The Massachusetts Attorney General's office announced it filed suit and an injunction to stop an alleged spam ring with operations around the globe, officials announced at a press conference Wednesday internetnews.com

    1116511433

    05/19/2005

    Senators push for anti-spyware law

    Congress didn't quite get around to approving an anti-spyware bill last year--it died while awaiting a Senate floor vote. Now members of the Senate Commerce Committee are promising to avoid a repeat of last year's lapse. news.com.com

    1116511308

    05/19/2005

    Keyword Pricing Jumps in April

    Keyword prices for paid search advertising exhibited a healthy increase in April, jumping 11 percent due to seasonal increases in leading categories and the entry of several new advertisers, according to the latest Keyword Price Index from search engine marketing firm Fathom Online. mediaweek.com

    1116511241

    05/12/2005

    New Bill Targets Spyware Profits

    UPDATED: U.S. Sen. George Allen (R-Va.) wants the federal government to seize the profits of companies and individuals secretly installing spyware on computers. He's also seeking significantly higher civil and criminal penalties for those trafficking spyware. internetnews.com

    1115921430

    05/12/2005

    Suit Filed Against Spam Ring

    The Massachusetts Attorney General's office announced it filed suit and an injunction to stop an alleged spam ring with operations around the globe, officials announced at a press conference Wednesday. internetnews.com

    1115921336

    05/12/2005

    Claria Baits Publishers With 'PersonalWeb'

    Claria has begun offering publishers content personalization, courtesy of its behavioral tracking software, in exchange for distribution of that software. clickz.com

    1115916564

    05/12/2005

    Big Dollars Spent Online For Mom

    Online was the place to buy for mom this year, according to stats released today by VeriSign . internetnews.com

    1115916439

    05/12/2005

    Adware Called Too Cozy With Spyware

    WASHINGTON -- Even if Congress passes an anti-spyware bill, it will be ineffective unless lawmakers can untangle the frustratingly complex adware food chain. Absent that, spyware hustlers will be able to dodge liability through their murky deals with advertising affiliates. internetnews.com

    1115916359

    05/12/2005

    Yahoo Gets Into The Groove

    That is the message Internet portal giant Yahoo (Quote, Chart) is sending the millions who are plunking down big bucks to own downloaded music. The search firm believes it has seen the future and, for the most part, it isn't buy-to-own. internetnews.com

    1115916277

    05/12/2005

    Security firms fight Firefox fire with fire

    Just in time for one of the first serious security flaws to be found in Mozilla's Firefox, two companies, Anonymizer and FraudEliminator, have released new security products for the popular open source Web browser. infoworld.com

    1115916212

    05/12/2005

    Google Buys Into Ad-Supported Mobile Networking

    Google has acquired mobile social networking firm dodgeball.com in a move that could help the search player deliver location-based advertising on cell phones. Terms of the transaction weren't disclosed. clickz.com

    1115916145

    05/05/2005

    Experian Launches Interactive Division, Buys LowerMyBills.com

    Data giant Experian demonstrated its commitment to online marketing in a dramatic way Wednesday. It bundled its online businesses into an interactive division while simultaneously announcing the $380 million purchase of lead generation player and major online advertiser LowerMyBills.com. clickz.com

    1115311229

    04/28/2005

    Online Ad Revenues Up 33 Percent In 2004

    Online ad revenues for 2004 were up 33 percent to $9.6 billion, the highest level ever, according to the latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers. clickz.com

    1114718954

    04/28/2005

    Ask Jeeves Doubles Profits on Higher Ad Revenue

    Ask Jeeves more than doubled its profits in the first quarter of 2005, posting net income of $18.1 million, or $0.26 per share, on revenues of $94.9 million. This compares with $13.4 million in net income on revenues of $39.2 million for the comparable year-ago quarter. clickz.com

    1114718901

    04/28/2005

    Spitzer Sues Intermix Over 'Spyware'

    ALBANY, N.Y. - New York Attorney General Eliot Spitzer sued a major Internet marketer Thursday, blaming it for secretly installing software that delivers nuisance pop-up advertisements and can slow and crash personal computers. news.yahoo.com

    1114710306

    04/28/2005

    New law cracks down on P2P pirates

    File-swappers who distribute a single copy of a prerelease movie on the Internet can be imprisoned for up to three years, according to a bill that President Bush signed into law on Wednesday. news.com.com

    1114706998

    04/28/2005

    The online ad attack

    Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium economist.com

    1114706912

    04/28/2005

    Ads That Know What You Want

    SAN FRANCISCO -- Picture this: You're shopping online for a new minivan, surfing automaker websites and buying guides. You then head to the homepage of your local paper to check out the headlines, and at the top of the page is an ad for a local car dealer, offering rebates and low financing on new minivans. wired.com

    1114706863

    04/27/2005

    DoubleClick to go private

    Internet marketing company DoubleClick said Monday that it has agreed to be acquired by private equity firm Hellman & Friedman for roughly $1.1 billion. news.com.com

    1114607828

    04/27/2005

    Top of Mind: Reaching Out To Today's 'Multiminding' Woman

    She paused in the middle of yet another frantic workday while facing a screen full of urgent e-mails, cell phone messages from her kids—one in college, asking for money, and the other a new parent asking for advice on dealing with a cranky, teething baby—along with a schedule brandweek.com

    1114607764

    04/27/2005

    Google Targets Ads by Site, Sells by CPM

    Google Monday is launching a limited beta test that will let advertisers choose on which sites their contextually targeted ads appear, but they will have to pay for those ads on a CPM basis. clickz.com

    1114607503

    04/27/2005

    Meeker: "Nowhere to Go But Up" for Internet Marketing

    Describing the Internet as "the most underutilized advertising medium that's out there," Morgan Stanley managing director Mary Meeker said broadband adoption, mobile device usage and international growth are opening up a variety of opportunities for marketers, entrepreneurs and investors. clickz.com

    1114607459

    04/22/2005

    AOL comes out swinging in phish fight

    By Anick Jesdanun, The Associated Press NEW YORK — America Online Inc. is stepping up efforts to fight e-mail "phishing" scams by more aggressively blocking Web sites that masquerade as legitimate financial institutions requesting passwords and account information. usatoday.com

    1114207338

    04/22/2005

    Google Doubles Revenue, Extends Focus On Big Advertisers

    Ad growth and increased traffic led Google to report revenues for the first quarter nearly double those of the same time last year. clickz.com

    1114187972

    04/22/2005

    Google Continues To Dazzle

    Google (Quote, Chart) continued to dazzle Wall Street in its third quarter as a publicly traded company, blowing past analysts' estimates after the close on Thursday. internetnews.com

    1114181211

    04/21/2005

    DOUBLECLICK DEAL

    April 21, 2005 -- DoubleClick, the one-time darling of dot-com advertising, is nearing an agreement to be sold to Hellman & Friedman in a potential deal that could be worth around $1.2 billion, The Post has learned. nypost.com

    1114101020

    04/20/2005

    Google sues Froogles.com

    Google has sued Froogles.com, charging the rival shopping search engine with trademark infringement. news.com.com

    1114030636

    04/20/2005

    Doubts Cast on Scope of Missing Cookies

    NEW YORK A new research report is calling into question polls that showed many Web users habitually delete Internet-tracking cookies. adweek.com

    1114030508

    04/18/2005

    Internet Ad Spend Creeping up on TV

    Internet advertising revenue is growing at a faster clip than television advertising, which could slowly begin losing its global share of revenue in 2007, according to the latest ad spend predictions from ZenithOptimedia clickz.com

    1113850873

    04/18/2005

    Goodbye Overture, Hello Yahoo! Search Marketing

    The move was announced March 1 at Search Engine Strategies in New York. During his keynote speech, Yahoo! co-founder Jerry Yang said the move was designed to present users with a more unified view of Yahoo! Search. clickz.com

    1113850821

    04/18/2005

    Adobe to acquire Macromedia in $3.4B deal

    APR. 18 5:39 A.M. ET Adobe Systems Inc., one of the world's largest providers of document-design software, will acquire Macromedia in an all-stock transaction valued at approximately $3.4 billion, the companies announced Monday. businessweek.com

    1113829794

    04/15/2005

    Could spam die out all by itself? Maybe

    I'm going to make a suggestion that's counter to what every analyst I've heard says. It's counter-intuitive as well. And maybe you'll make fun of me — but give it some time. usatoday.com

    1113604760

    04/15/2005

    Bogus blogs snare fresh victims

    Cyber criminals are starting to use fake blogs to snare new victims. news.bbc.co.uk

    1113604703

    04/15/2005

    Lots of computer time, little of it for academics

    When the rent on his East Lansing apartment is due, Mark Herberholz logs onto an Internet poker site for a few hands. He says the income from his winnings helps to pay the bills and pass the time. The Michigan State senior says he spends about four hours a day playing computer games, instant messaging with friends and surfing the Internet. freep.com

    1113604648

    04/15/2005

    Internet2 is higher-tech version of regular Internet

    More than 400 college students are being sued for allegedly swapping pirated music files over a super-fast computer network called Internet2. usatoday.com

    1113604575

    04/13/2005

    FindProfit.com Analyzes Intermix Media's Updated Guidance and 8-K Disclosures

    PRINCETON, N.J., April 13 /PRNewswire/ -- FindProfit (http://www.findprofit.com), an investment service that delivered a +18% average return in 2004 and a +67% audited return in 2003, announced today that it has provided to trial and paid subscribers updated investment analysis of Intermix Media (Amex: MIX). prnewswire.com

    1113406037

    04/13/2005

    Yahoo Offers Free Business Web Sites

    Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. searchenginewatch.com

    1113405961

    04/12/2005

    180solutions buys distributor to better police software use

    Adware firm tightens product control 180solutions buys distributor to better police software use By JOHN COOK SEATTLE POST-INTELLIGENCER REPORTER In an effort to gain more control over the circulation of its ad-serving software, Bellevue-based 180solutions has bought one of its largest distributors. seattlepi.nwsource.com

    1113325698

    04/08/2005

    Judge: Prison time for spammer

    LEESBURG, Virginia (AP) -- A man convicted in the first U.S. felony prosecution for sending bulk e-mail -- known as spamming was sentenced to nine years in prison Friday cnn.com

    1112987388

    04/05/2005

    Datran Media Raises $60M In First Outside Round;

    -- Digital marketing company Datran Media said that it has raised $60 million in a first round of financing solely from VantagePoint Venture Partners. datranmedia.com

    1112744256

    04/01/2005

    Google Takes Hit in U.S. Trademark Case

    Search advertising powerhouse Google (Quote, Chart) suffered a setback Wednesday in its defense of a trademark infringement suit. internetnews.com

    1112375792

    04/01/2005

    Controversy Mounts over Yahoo! API Access

    The Web Analytics Association (WAA) is crying foul, saying Yahoo! has denied some of its members third-party vendor access to Overture APIs (define). The companies sought access because they're developing bid-management tools that would integrate with Overture's system. clickz.com

    1112375729

    03/31/2005

    Frenzy Begins Over Cookie Alternative

    An existing technology offering cookie-like functionality is gaining attention from publishers, marketers and others as a possible replacement for the ubiquitous, but potentially endangered, text files clickz.com

    1112297455

    03/31/2005

    Internet Music Theft Likely To Survive Supreme Court Decision

    Justices appeared divided, both worried that new lawsuits could stunt the next iPod, and also deeply troubled by what they see as Grokster's efforts to encourage rampant Internet piracy and profit from it. However they rule, it's unlikely to solve internet copyright issues once and for all, observers say. informationweek.com

    1112290610

    03/29/2005

    Looking for Links In All The Wrong Places?

    In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites. searchenginewatch.com

    1112135878

    03/29/2005

    Netflix tops 3 million subscribers

    LOS GATOS, Calif. -- Netflix Inc. said Monday the number of subscribers to its online subscription DVD rental service surpassed the 3 million mark hollywoodreporter.com

    1112135634

    03/29/2005

    Why Second-Tier Sites May Be Worth Top Dollar

    With Web ad rates on the rise, more acquisitions of the likes of Ask Jeeves may be in store businessweek.com

    1112135567

    03/29/2005

    Google to Buy Web Analytics Company

    Google (Quote, Chart) has inked a deal that will let it buy Urchin Software for an undisclosed sum, the company said Monday. internetnews.com

    1112120921

    03/29/2005

    Yahoo Offers Creative Commons Search

    Yahoo (Quote, Chart) took another step toward fulfilling a promise to make its portal a platform where communities develop, rather than a stagnant site limited to serving information. internetnews.com

    1112101051

    03/29/2005

    File-sharing free-for-all

    Entertainment companies, seeking to turn off the volume on the free distribution of music and movies online, will argue before the U.S. Supreme Court today that two file-sharing networks are liable for copyright infringement committed by the software's users. newsday.com

    1112100930

    03/24/2005

    Sharman pleads innocence as trial winds down

    Peer-to-peer software provider Sharman Networks and its related parties, which stand accused of copyright infringement by the Australian recording industry, collectively denied the charges against them during closing statements Wednesday. News.Com

    1111687778

    03/24/2005

    Analysis: How Jeeves serves IAC

    IAC/InterActiveCorp, the e-commerce behemoth, will cast a longer shadow over the Internet with its $1.9 billion acquisition of Oakland's Ask Jeeves sfgate.com

    1111683280

    03/24/2005

    Shoppers Favor Search Over Yellow Pages

    NEW YORK More consumers are turning to Internet search engines for local shopping information instead of the phone book, according to a new survey. Adweek.com

    1111683165

    03/24/2005

    Your Ad Here, 10 Words Max

    By KEVIN J. DELANEY Staff Reporter of THE WALL STREET JOURNAL March 24, 2005; Page B1 Can you convey a corporate "brand" in 10 words squeezed into less than two square inches? Some big advertisers are grappling with that question as they begin to use Web-search ads served up by Google Inc., Yahoo Inc. and other search sites to burnish corporate images, as well as to sell products. wsj.com

    1111683025

    03/23/2005

    Anti-Spyware Companies Promote Cookie Deletion

    Search for terms like "Coremetrics," "WebSideStory," "DoubleClick," "ValueClick" or "Atlas DMT" on Google, and some of the most prominent paid results seem to cast aspersions on these well-known interactive marketing brand names. ClickZ.com

    1111611579

    03/22/2005

    Net tightens gray-market retail vise

    The order seemed innocent enough--1,000 Hewlett-Packard computers and monitors to be shipped to a charitable foundation for underprivileged youth. News.com

    1111531018

    03/22/2005

    The New Pitch

    In the introduction to his 1963 best-seller, “Confessions of an Advertising Man,” David Ogilvy apologized for writing “in the old-fashioned first person singular.” newyorker.com

    1111530694

    03/21/2005

    IAC to Buy Ask Jeeves for $1.85B

    IAC/InterActiveCorp (Quote, Chart) agreed to acquire Ask Jeeves (Quote, Chart) for $1.85 billion in stock in a blockbuster search engine deal that solidifies the e-commerce player's footing in the online advertising and search market. http://internetnews.com

    1111425206

    03/18/2005

    Search Landscape Changes to Bring Control, Complexity

    Changes afoot among the big search players are expected to have a mixed effect on search engine marketers. New offerings from Yahoo! and MSN may give advertisers more control, but industry-watchers predict pricing will continue to rise and campaign management will grow more complex. ClickZ.com

    1111167590

    03/18/2005

    MSN's adCenter: More Control and Better Results

    This week, Microsoft's MSN formally announced its upcoming pay-per-click (PPC) search platform. At last, marketers who use MSN's featured listing product, but who want more control, will get their wish. ClickZ.com

    1111167534

    03/18/2005

    Super-Sized Issue Faces Online Marketers

    In January, Kraft Foods responded to public concern about the childhood obesity epidemic by saying it would curtail its television, radio and print advertising of certain products to kids between 6 and 16. What Kraft didn't mention was Internet advertising. ClickZ.com

    1111167477

    03/17/2005

    Lessons Learned from Eye Tracking Studies

    You've optimized your web pages to be search engine friendly, and they're ranking well in search result pages, but so what—if users don't actually do what you'd like them to do once they arrive at your web site. searchenginewatch.com

    1111080749

    03/17/2005

    Search Rank Easy to Manipulate

    Greg Boser manipulates search engines for a living, and there's little the Googles of the world can do about it. Boser, who owns and operates WebGuerrilla, a web marketing outfit based in Valencia, California, is not alone. An entire industry of search engine optimizers, called SEOs, has sprung up, many of which take advantage of loopholes in the way rankings are calculated. wired.com

    1111080709

    03/16/2005

    Yahoo 360 takes spin through blogosphere

    Yahoo is stepping into social networking and blogging, with a new service that promises to offer a simpler way to keep in touch with people. News.com

    1110996865

    03/16/2005

    MSN vs. Google and Yahoo, Round 3

    Microsoft CEO Steve Ballmer is expected to show off a new paid-search service on Wednesday that will eventually go toe-to-toe with rival Google and supplant partner Yahoo's advertising. News.com

    1110984887

    03/15/2005

    A phishing wolf in sheep's clothing

    An easily remedied Web site loophole may be leaving banks and other companies that do business online more susceptible to phishing attacks, according to Netcraft. News.Com

    1110913285

    03/14/2005

    Study: Consumers Delete Cookies at Surprising Rate

    Nearly 40 percent of Internet users delete cookies from their primary computers on at least a monthly basis, according to a study by JupiterResearch. The finding has big implications for advertising and marketing firms that depend on cookies for tracking and targeting. Clickz.com

    1110821427

    03/11/2005

    Marketers Split on Contextual Ad Effectiveness

    Despite early criticism of contextual ads, more marketers are turning to them to extend the reach of their search campaigns. But experts warn there are pitfalls if the campaign is not managed properly. clickz.com

    1110551662

    03/11/2005

    Yahoo seeks to expand in Google territory

    Yahoo is poised to launch an ad network for small Web publishers styled on a similar offering from Google, sources familiar with the plan told CNET News.com, a move that promises to sharpen competition between the search giants. news.com

    1110550455

    03/09/2005

    CGI Holding Corporation Signs Letter of Intent to Acquire PrimaryAds, a Leading Affiliate Marketing Company

    CGI Holding Corporation, which plans to seek shareholder approval to change its name to Think Partnership Inc. (AMEX: THK - News; "Company"), today announced that the Company has entered into a letter of intent to merge, through a wholly-owned subsidiary, with privately-held PrimaryAds Inc. ("PrimaryAds"). Located in North Plainfield, New Jersey, PrimaryAds is a leading provider of affiliate marketing services that connects website publishers with online advertisers. http://biz.yahoo.com/

    1110412692

    03/09/2005

    Media Ad Spending Grew 9.8% in 2004

    Advertising spending totaled $141.1 billion last year, an increase of 9.8 percent over the previous year, according to figures released Tuesday by TNS Media Intelligence, which tracks ad spending across individual media segments. http://www.mediaweek.com/

    1110394199

    03/09/2005

    EBay Launches International 'Craigslist' Competitor

    E-commerce player eBay has taken the Craigslist concept -- free classifieds and community -- and launched Web sites in 50 cities around the world that embody that idea under a new project called Kijiji. http://www.clickz.com/

    1110394110

    03/09/2005

    Report: Four Ad Categories to Dominate Through 2009

    Some categories will reap a disproportionate amount of the spoils as online ad spending increases to $16.1 billion by 2009, according to a new report by JupiterResearch. http://www.clickz.com/

    1110394048

    03/08/2005

    A New F-Word for Google Search Results

    A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. searchenginewatch.com

    1110338381

    03/04/2005

    Experts: Policing Affiliates Big Challenge for PPC Search Players

    Pay-per-click search companies difficulties' adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said. http://www.clickz.com/

    1109971466

    03/04/2005

    Yahoo! to Shed Overture Brand

    First it was GoTo.com, then Overture. Now, it will be Yahoo! Search Marketing Solutions. http://www.clickz.com/

    1109971267

    03/04/2005

    IE market share falls below 90pc

    The two reports, one from the US and the other from Europe, highlight a trend that began last year when the Mozilla Foundation launched Firefox version 1.0, an open source internet browser designed to topple Internet Explorer's dominance. Last month, the Mozilla Foundation said that there had been over 25 million Firefox downloads since version 1.0 of the product was let loose. http://www.enn.ie/

    1109971246

    03/04/2005

    EBay Charged with Shilling

    Ebay's automated bidding system can pit bidders against themselves, a class action suit claims. http://www.internetnews.com/

    1109971226

    03/04/2005

    FindWhat Blames Low Growth on Quality Control

    FindWhat.com's reported flat income growth for the fourth quarter of 2004, as compared to the year-ago quarter. The company defended its lack of growth by saying it had dropped gambling advertisers and eliminated underperforming publishers -- a move it expects to pay off later this year. http://www.clickz.com/

    1109971195

    03/04/2005

    Impression Spam Worries Google Advertisers

    Google is on the lookout for "impression spam" but denies it poses a big threat to paid search advertisers. Advertisers and SEM firms beg to differ. http://www.clickz.com/

    1109971175

    03/04/2005

    Search Engines and Legal Issues

    A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? http://searchenginewatch.com/

    1109971145

    03/04/2005

    Online Spending Posts 24% Gain in Fourth Qtr. '04

    Interactive advertising recorded its highest quarter ever, with fourth-quarter spending up 24 percent to $2.7 billion over the previous year, according to figures released Tuesday by the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers

    1109971116

    03/04/2005

    A9 Search Looks to Patent Its

    The A9 search service tries to boost search relevance by taking into account what the searcher did before. Now, it hopes to get a lock on the method. http://www.internetnews.com/

    1109971088

    03/04/2005

    Greenfield Online Acquires goZing for $30 Million

    Greenfield Online, Inc. (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Zing Wireless, Inc. phx.corporate-ir.net

    1109971063

    03/04/2005

    New York Times Acquires About.com

    The New York Times Co. has acquired Web portal About.com from Primedia in a cash transaction valued at $410 million. mediaweek.com

    1109971033

    03/04/2005

    Claria Reveals Details of BehaviorLink Network

    Behavioral marketing firm Claria is expected Tuesday to detail plans for its new ad network, BehaviorLink, in which its ads will appear on publishers' sites, rather than in pop-up ads. The network is set to debut in the second quarter of 2005. ClickZ

    1109971009

    03/04/2005

    AzoogleAds' Market Leadership Results In Significant Investment

    TORONTO--(BUSINESS WIRE)--Feb. 14, 2005--AzoogleAds, a leader in performance-based online advertising, today announced the completion of a significant minority investment from leading private equity firms TA Associates and Stripes Group. The substantial investment underscores AzoogleAds' market-leading position and proven ability to deliver value to its growing customer base. These funds will be used to support continued growth and increase the Company's share of the multi-billion dollar online advertising market. biz.yahoo.com

    1109970975

    03/04/2005

    Non-compliance with CAN-SPAM Widespread

    Spam accounted for 77% of all e-mail traffic in 2004 and virtually all unsolicited e-mails transmitted failed to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, according to MX Logic Inc., a Denver based e-mail security and tracking firm. http://directmag.com/

    1109970945

    03/04/2005

    Jupiter Assesses Cost of Blocked E-mail

    The cost of erroneously blocked e-mail — that sent to recipients who have given their permission to receive it — will reach $419 million in 2008, up from $230 million in 2003. http://directmag.com/

    1109970908

    03/04/2005

    Report: Most Search Marketers are Unsophisticated

    The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. searchenginewatch.com

    1109970883

    03/04/2005

    Bono: Spyware Bill No Threat to Cookies

    H.R. bill 29, a.k.a. the SPY ACT, was never meant to interfere with the serving of third-party ads on Web sites, said a spokesperson for California Rep. Mary Bono, the bill's chief sponsor. clickz.com

    1109970852

    03/04/2005

    Google tops Q4 view, and stock soars

    LONDON (MarketWatch) -- Google, the No. 1 search engine, climbed close to 12 percent in Wednesday pre-open trade after saying fourth-quarter net income grew sevenfold as sales more than doubled to $1 billion, with more businesses placing ads on Google's site and those of its network partners. CBS MarketWatch.com

    1109970825

    03/04/2005

    Google Trounces Estimates

    Shares of Google (Quote, Chart) leapt 9% to a new all-time high after the close Tuesday after the company beat earnings and revenue estimates handily. internetnews.com

    1109970800

    03/04/2005

    MSN Search Officially Switches To Its Own Technology

    It's official. Nearly two years after announcing it would develop its own search technology, MSN Search began feeding the general public results found through its own internally developed search engine. The rollout has happened worldwide, including on the main MSN Search site. http://searchenginewatch.com/

    1109970768

    03/04/2005

    FTC Attorney to Legit Marketers: You Could Be Next

    The Federal Trade Commission is "likely" to begin prosecuting spam cases against players who aren't committing fraud, including legitimate companies. That's according to FTC staff attorney Lisa Rosenthal, who spoke at the Institute for Spam and Public Policy conference in San Francisco Friday. clickz.com

    1109970700

    01/27/2005

    Study: Small firms cook up more spam

    Smaller businesses, and companies that publish their employees' e-mail addresses on the Web, are far more likely to be swamped with spam, according to a new study. News.com

    1106861296

    01/27/2005

    Congress Puts Spyware on Hit List

    WASHINGTON -- The powerful House Commerce Committee on Wednesday made anti-spyware legislation a top priority, with members hoping to vote it out of committee in the next two to three weeks. "This is on the fast track, and we hope to be marking this bill up in the very near future," said committee chairman Joe Barton (R-Texas). Wired.com

    1106861258

    01/27/2005

    Traffix Acquires Hot Rocket Marketing Inc

    PEARL RIVER, N.Y., Jan 27, 2005 (BUSINESS WIRE) -- Traffix, Inc. (TRFX), a leading on-line marketing company, today announced that it has acquired Hot Rocket Marketing Inc., a privately held on-line media and marketing agency based in New York. MarketWatch.com

    1106861225

    01/26/2005

    Google Nabs FireFox Developer

    Google, the world’s largest search engine, has hired the lead engineer of the FireFox web browser. FireFox has become something of a movement of late, achieving more than 20 million downloads with an ad budget created from user donations, a lot of passion and millions of committed evangelists. http://www.ebcvg.com/articles.php?id=546

    1106789259

    01/26/2005

    Yahoo!, Google Thrust Video Search Into Spotlight

    Expanded video search capabilities from Yahoo! and a new Google TV search beta have boosted online access to indexed television content. clickz

    1106757311

    01/26/2005

    Brace Yourself for Buy.com's Return

    Buy.com filed plans to return to the public markets on Tuesday, and investors had better hope the company's timing is off this time around. internetnews.com

    1106757235

    01/24/2005

    Users Confuse Search Results, Ads

    NEW YORK -- Only one in six users of internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds. wired.com

    1106592676

    01/24/2005

    Survey: Searchers are Confident, Satisfied & Clueless

    The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. searchenginewatch

    1106588878

    01/21/2005

    Spammer sues user for complaining about spam

    A net user who complained to an ISP about a spammer (who is listed on ROKSO & spews) is now being sued by the spammer for getting him disconnected. "They apparently are angry that spamming has become difficult for them and blame me." http://www.spamfo.co.uk

    1106361222

    01/21/2005

    Study: Rich People Use the Internet More

    Packaged Facts, the publishing division of MarketResearch.com, released a study yesterday based on a poll of 29,000 consumers conducted in the spring of 2004. The research company found that while 32 percent of respondents overall said the Internet was their primary information source, 42 percent of "mass affluent" consumers and 50 percent of "highly affluent" individuals said this. dmnews.com

    1106340481

    01/20/2005

    Overstock.com Cuts Fees To Lure eBayers

    In a brewing battle of online auctioneers, discount e-tailer Overstock.com is taking full advantage of eBay's (Nasdaq: EBAY) new, higher pricing. Just days after eBay announced a 60 percent price increase that enraged its Store subscribers, Overstock has reduced its listing fees 52 percent. http://www.ecommercetimes.com/story/39833.html

    1106253955

    01/20/2005

    Investors dump eBay on earnings letdown

    BULLISH comments about prospects in China were not enough to stop investors from wiping almost $8bn (£4.2bn), or 12%, off the value of online auctioneer eBay in after-hours markets when the company missed Wall Street's earnings expectations for the first time in three years. http://www.thisislondon.co.uk/news/

    1106246201

    01/20/2005

    AOL Search: Playing In the Big Leagues Now

    AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search. searchenginewatch.com

    1106244966

    01/20/2005

    Avenue A/Razorfish: CPMs Rising, But Deals Exist

    Brands fearful of rising CPMs (define) and evasive audience segments should consider casting a wider net in their 2005 interactive media buys. That's the key takeaway from a "2005 Online Media Outlook" released today by Avenue A/Razorfish. http://www.clickz.com/news/article.php/3461721

    1106243735

    01/19/2005

    Study: Many Customers Annoyed by Extra Holiday E-Mails

    Many consumers think commercial e-mailers sent them too many pitches this holiday season, according to a new study. Return Path, a New York e-mail marketing firm, surveyed consumer attitudes regarding e-mail marketing. It found that while 18 percent welcomed added holiday e-mails and 49 percent were indifferent, 30 percent said the additional pitches made them distrust permission-based e-mail. And 14 percent said they were "exhausted" by the deluge. dmnews.com

    1106161541

    01/18/2005

    FTC Postpones 'Primary-Purpose' E-Mail Rule

    The Federal Trade Commission said this week that it would delay the enforcement of its "primary-purpose" rule for commercial e-mail until March 28. The rule was slated to take effect Feb. 18. dmnews.com

    1106083934

    01/18/2005

    CAN-SPAM Taking Effect?

    Are you complying with the CAN-SPAM Act in your marketing campaigns? If so, you may be rare among e-mail marketers. One year ago, the Federal CAN-SPAM Act went into effect to help curb the tide against unsolicited commercial e-mail. But, according to e-mail security vendor MX Logic, 97 percent of spam failed to comply with the law. smallbusinesscomputing.com

    1106083834

    01/18/2005

    Want Truth in Advertising? Try a Blog

    A legendary ad executive tells how he uses blogs and how companies can use them in their marketing—without being crushed. fortune.com

    1106075104

    01/18/2005

    A Nation United Under Brands

    Conventional wisdom has it that we live in an America bitterly divided into opposing camps: the "red states" and the "blue states." But in many cases, those camps are remarkably like-minded when it comes to their attitudes about brands, according to a survey commissioned by WPP Group's J. Walter Thompson that is set to be released this week. adweek.com

    1106075035

    01/17/2005

    AdSense Faces Extinction -- Unless Google Shakes Things Up

    When Google's now-ubiquitous text-link advertising program debuted in 2003, it was widely praised as the ultimate advertising solution for highly trafficked sites that were hard to monetize, especially blogs. traffick.com

    1105978228

    01/15/2005

    MSN's Web search picks up steam

    Microsoft's MSN is slowly turning up the dial on its Web search beta, sending more and more visitors home-baked results over results from partner Yahoo news.com.com

    1105810812

    01/14/2005

    Big Spam Bust, Texas Style

    Texas became the latest state or federal entity to take a swipe at spammers Thursday when it sued a University of Texas student and a California resident over what spam watchdog SpamHaus calls the world's fourth largest illegal e-mail operation. internetnews.com

    1105746774

    01/14/2005

    OPA: Shopping Sites Gained At Content's Expense Last Month

    In December, for the third month in a row, consumers increased the proportion of time they spent visiting e-commerce sites while decreasing the share of Web-surfing time spent at news, entertainment, and other content sites, according to a report released Thursday by the Online Publishers Association. mediapost.com

    1105729791

    01/13/2005

    Fastclick taps into hot online ad market

    WASHINGTON (AP) — After years in the doldrums, the online advertising market and investor appetite for Internet IPOs have both recovered. Fastclick.com is hoping to take advantage of both trends usatoday.com

    1105641336

    01/13/2005

    Emailing You Some Predictions For 2005

    The largest delta in advertising dollars shifting online will be directed toward e-mail - Some industry analysts have predicted that interactive on the whole may rise as much as 25 percent in 2005. While Search Engine Marketing was responsible for the bulk of new money being spent online in 2004, e-mail should represent an increased portion of that larger slice of the pie in the next 12 months. mediapost.com

    1105630902

    01/13/2005

    Phishing, VoIP and Spam Top 2005 Messaging Agenda

    Ferris Research expects the use of VoIP services from conventional phones, between PCs, and between PCs and conventional phones, will continue to expand as prices fall. Existing telcos will offer flat-rate VoIP services as add-ons to DSL broadband offerings technewsworld.com

    1105630632

    01/13/2005

    Has Spam Growth Stabilized?

    While the amount of unwanted e-mail hasn't decreased, there is some good news. pcworld.com

    1105627128

    01/13/2005

    DMA Set to Release Strategic Plan Soon

    Greco noted that the past two-year legislative cycle saw 50 privacy-related bills in Congress and more than 500 at the state level. "We can expect more of the same in this two-year cycle," he said, though this year "it will be a whole new ballgame" on Capitol Hill because the House and Senate committees that have jurisdiction over privacy areas have new chairmen. dmnews.com

    1105626828

    01/13/2005

    Survey: DM Job Prospects Look Brighter

    The employment outlook continues to improve for direct marketers, with nearly three out of four DM companies planning to add to staff this winter, the latest Bernhart Associates employment survey found. dmnews.com

    1105626687

    01/13/2005

    US Fraudsters Exploit Direct Marketing

    Those with high levels of debt were the biggest targets, and advance-fee loans were the biggest scam uncovered. Some 4.5 million consumers paid upfront but did not receive a promised loan or credit card. Buyers' club memberships and bills for unordered publications were the second-highest category. http://www.technewsworld.com/story/39321.html

    1105626225

    01/12/2005

    Where everyone becomes an advertiser

    Retailers are placing their bets on social networking, the next BIG thing in online marketing. internetretailer.com

    1105557021

    01/11/2005

    Online Holiday Spending Surges Beyond Expectations, Driving E-Commerce to Record Annual Sales of $117 Billion

    RESTON, Va., Jan. 10, 2005 - comScore Networks today released holiday and annual spending figures for full year 2004. Online consumer retail spending grew by an impressive 29 percent compared to the 2003 season, exceeding comScore’s initial expectation of 23 to 26 percent growth. Online travel spending generated an additional $7.8 billion in November and December. All told, total online spending in 2004 grew by 26 percent to a record level of more than $117 billion. comscore.com

    1105468313

    01/10/2005

    Affiliates Mixed on Google Policy Changes

    Following Google's decision to change its AdWords policies, some affiliate marketers are expressing concern, while others are quite pleased with the move. http://www.clickz.com/news/article.php/3456431

    1105377679

    01/06/2005

    CAN-SPAM Taking Effect?

    Are you complying with the CAN-SPAM Act in your marketing campaigns? If so, you may be rare among e-mail marketers. ecommerce-guide.com

    1105055075

    01/06/2005

    Microsoft Job Pitches Hint at Paid Search Ambitions

    Recent job postings apparently from a Microsoft recruiter point strongly to the development of an MSN paid search program. dmnews.com

    1105042685

    01/06/2005

    Microsoft launches anti-spyware beta

    Microsoft on Thursday introduced a beta version of its Windows AntiSpyware application. news.zdnet.com

    1105031628

    01/04/2005

    Smith Barney Takes The Ax To Amazon

    Amazon.com (Quote, Chart) tumbled 5% Tuesday after Smith Barney cut the online retailing giant from "hold" to "sell." internetnews.com

    1104884937

    01/04/2005

    FTC Wins Round Against 'Spyware' King

    A New Hampshire man accused in the Federal Trade Commission's (FTC) first spyware case has agreed to stop secretly installing adware, spyware and other unsolicited software programs on users' computers until the FTC's suit against the company is resolved. internetnews.com

    1104884818

    01/04/2005

    Holiday E-Tailing's Year of the Woman

    Online purchases by women, already the majority of Web surfers, are exploding -- and merchants all over cyberspace are taking note businessweek.com

    1104870557

    01/04/2005

    BURST! Media Launches Blog Ad Channel

    Ad network BURST! Media has launched a new blog-focused sub-channel, landing Kyocera Wireless as its first advertising customer. The service allows interactive marketers to place ads on the more than 20 blogs on BURST!'s 2,000-site network. http://www.clickz.com/news/article.php/3454031

    1104866004

    01/04/2005

    Google, Yahoo Ride Upgrades Higher

    Google (Quote, Chart) and Yahoo (Quote, Chart) started 2005 in the green Monday after Goldman Sachs said it sees the two companies benefiting from strong online advertising spending trends. internetnews.com

    1104865748

    01/03/2005

    California sets fines for spyware

    The makers of computer programs that secretly spy on what people do with their home PCs could face hefty fines in California. http://news.bbc.co.uk/2/hi/technology/4132143.stm

    1104775623

    12/31/2004

    Google and Overture Define Click Fraud

    What is click fraud? The issue has been bandied about for years by online advertisers, yet click fraud remains misunderstood. Even with a spate of media attention devoted to the subject in the latter part of this year, a recent panel at Search Engine Strategies in Chicago revealed a lack of industry-wide consensus on what constitutes an act of click fraud. http://www.clickz.com/news/article.php/3453201

    1104517994

    12/30/2004

    Holiday Sales Prove Strong for Amazon.com

    As Amazon.com goes, so goes the Web? That's the thinking as e-commerce bellwether Amazon.com reported record-breaking sales during the holiday season -- suggesting good news for the rest of the online sales industry while also identifying some important trends for smaller Web merchants. ecommerce-guide.com

    1104426636

    04/02/2004

    April Fools or GMail in the Works?!

    Google shakes things up in the free email market dominated by Yahoo! and Microsoft with its “GMail” system to be released publicly in a few weeks. Specifics include an impressive amount of storage (1 gigabyte!) and the ability to search for any email a user has sent or received in the past. Extra storage on Microsoft’s Hotmail and Yahoo!’s mail system costs the user a fee. As Google continues to dominate the SEM world, it will be interesting to watch whether email marketers must now also have to learn to deal with Google.

    cnn.com

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