03/17/2010
FTC Commissioner Takes Issue With Schmidt, Buzz
FTC Commissioner Pamela Jones Harbour will leave the agency next month, but that's almost surely not soon enough for Google. Today, Harbour criticized Eric Schmidt and the rollout of Buzz, and also asked her colleagues to adopt a tougher stance on some privacy-related offenses.
In fairness to both Google and Harbour, other companies and products, including Facebook, Flickr, and Hotmail, were identified as problematic. Plus, the commissioner could have been much harsher. A speech she gave during a privacy roundtable didn't go at all well for Google, though.
In reference to Schmidt's infamous "if you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place" remark, Harbour stated, "Speaking for the last time as a regulator, let me be very clear: I could not disagree more with that assertion. Privacy is a fundamental right that people do care about."
She later added, "The recent launch of Google Buzz was, quite frankly, irresponsible conduct by a company like Google. . . . Google consistently tells the public to 'just trust us,' and has adopted as a company motto, 'Do no evil.' We have high expectations for Google as a corporate citizen. But for me, based on my observations, I do not believe that consumer privacy played any significant role in the release of Buzz."
Then here's the last quote we promised: Harbour said, "I would like to see the Commission take the position of intolerance toward companies that push the privacy envelope, then backtrack and modify their offerings after facing consumer and regulator backlash."
Google could be in a fair amount of trouble if the FTC chooses to adopt all these viewpoints as its own.
1268869123
03/17/2010
Brands On Facebook And Twitter Favored By Consumers
People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand's product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.
The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of.
"While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth," said Josh Mendelsohn a vice president at Chadwick Martin Bailey.
"Companies not actively engaging are missing a huge opportunity and are saying something to consumers - intentionally or unintentionally- about how willing they are to engage on consumers' terms."
The study also found that people view brands not engaging in social media as out of touch.
When asked the question "What does it say about a brand if they are not involved with sites like Facebook or Twitter?" they said the following:
* "It's EXPECTED that a company have some digital face - whether it's on FB or Twitter I don't know - but they need a strong electronic presence or you doubt their relevance in today's marketplace." Female 50-54
* "Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method." Male 35-39
* "It shows they are not really with it or in tune with the new ways to communicate with customers." Female 18-24.
* "If they're not on Facebook or Twitter, then they aren't in touch with the "electronic" people." Female 55-59
1268869123
10/02/2008
Project Manager
Position: Project Manager
Location: Red Bank, NJ
Expectations:
Ideal candidate is mid-level in their career, looking to grow, is passionate, and extraordinarily talented.
Must Haves:
- 3+ years experience managing web design/development and interactive marketing projects within an interactive agency environment
- Comfortable with medium to large-scale web projects involving 3rd party integration, e-commerce and content management tools
- Ability to managing multiple projects of varying complexity on concurrent timelines within deadlines and constraints
- Excellent oral and written communication skills, attention to detail and organizational skills
- Knowledge of interactive design and development processes
Other Responsibilities:
- Develop any necessary documentation to clearly communicate project requirements
- Conduct team meetings to assess project status, address outstanding issues and open tasks with project team
- Define and manage the change-control and QA process
- Preferred experience/knowledgeable with MS Office Suite including Project and Visio, web analytics tools, natural search optimization best practices, content management systems and ad serving
Contact ali@kevinmitchellgroup.com t: 800 220 9881
1222954397
08/10/2006
Looking For A Math Lover With A Natural Talent For Statistics
Established and growing software company is seeking a dedicated and enthusiastic person heavily steeped in math and statistics to personally manage a yearly budget of $1M US based in pay-per-click (PPC) systems.
As the PPC campaign manager / ROI genius you will proactively develop the business contribution generated via pay-per-click channels in a profitable way while increasing our brand visibility online.
The Ideal Numbers Freak:
Experienced online marketing professionals may apply, but we’re looking for the eager “I love Math” T-Shirt wearing type who wanted to make a big impact in business. We will teach you everything you need to know about online marketing.
You will be responsible for managing our portfolio of pay-per-click partners, ensuring we maximize bookings and gross margin while taking into account the needs of different parts of the business (lead generation, consumer sites, service and product sales). You will also be responsible for identifying new players across geographies, testing their offering and developing win-win relationships with them. Alongside the marketing team, you will increase the visibility of our brand online and convey the right messages associated with it.
A self-described “numbers freak” you will be able to deliver ROI statistics that represent the absolute and concrete fruition of your efforts. While the success of the role will ultimately be measured by the PPC profit & loss, the successful candidate will also integrate with the rest of the business, prove an excellent team-player and contribute to the overall marketing strategy.
Required Skills:
Love of math/statistics since childhood
Strong analytical & Excel skills
Experience in financial and/or market sectors a plus
Sweet nunchaku and/or Bo-staff skills
What You Get:
You will ultimately find success in this position if you are calm working under pressure with large budgets, and find fulfillment in increased margins (and your paycheck) through adjusting numbers. In your new world, the minutiae will have a HUGE impact.
To be considered for an interview this week:
Send us a resume, together with a paragraph description as to why you would be the absolute finest math / statistics guru we could ever find! Tell us why you fit the profile above, and how having you as part of our team would just make us want to sing your praises all day long.
We are a mid sized (50+ sharp, hard working folk) web technology company located in the West Loop.
Please send resumes to: CCarter@norvax.com
1155213624
10/25/2005
Gratis Internet Climbs to #18 in Inc. Magazine's Fastest-Growing Companies in the U.S.
After another year of explosive growth, and with annual revenues in excess of $20.5 million, Washington D.C.-based online marketing firm Gratis Internet skyrocketed up 77 places to be named the eighteenth fastest growing company in the U.S. in Inc. Magazine's prestigious 2005 Inc. 500 ranking. Last year, Gratis was ranked 95th in the Inc. 500.
biz.yahoo.com
1130270856
09/26/2005
Microsoft plans to sell search ads of its own
Microsoft will unveil Monday its own system for selling Web advertising as it struggles to compete with Google and Yahoo in the expanding Web search business. The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location.
news.com
1127749014
09/18/2005
AOL May Chuck Google Search, Use Microsoft's
As Microsoft considers taking a stake in America Online, the world's biggest internet service provider, AOL may end up replacing Google's search engine with Microsoft's, reports Bloomberg, citing an unnamed source familiar with the agreement that the two companies are discussing. AOL and Microsoft have also talked about making their instant messaging services compatible and jointly selling online advertising, the person said.
marketingvox.com
1127060344
09/07/2005
Traffix Announces Official Launch of RocketProfit.com
PEARL RIVER, N.Y.--(BUSINESS WIRE)--Sept. 7, 2005--Traffix, Inc. (NASDAQ: TRFX), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com). Combined with its interactive performance marketing and search marketing groups, the affiliate network enables Traffix to offer an end-to-end media solution to its network of advertisers and advertising agencies
home.businesswire.com
1126101034
09/06/2005
Rakuten, Leading Japanese E-Commerce Portal, to Acquire LinkShare
TOKYO and NEW YORK, Sept. 5 /PRNewswire-FirstCall/ -- Rakuten, Inc. (JASDAQ: 4755) announced today that it has entered into a definitive agreement to acquire LinkShare Corporation, a privately held New York-based performance- based marketing firm, for a cash purchase price of approximately $425 million. The acquisition is expected to be completed within four to six weeks
biz.yahoo.com
1126016872
08/17/2005
Hitwise: Google Searchers Male, Yahoo! Skews Young
GOOGLE USERS ARE PREDOMINANTLY MALE, but Yahoo! has a higher proportion of searchers between the ages of 18 and 34 than Google, MSN, or Ask Jeeves, according to a new Hitwise study, "The Online Search Report," released Wednesday. mediapost.com
1124322420
08/11/2005
ValueClick to Acquire Fastclick; Transaction to Position ValueClick as the Largest Online Ad Network Provider
WESTLAKE VILLAGE & SANTA BARBARA, Calif.--(BUSINESS WIRE)--Aug. 11, 2005--ValueClick, Inc. (Nasdaq:VCLK) and Fastclick, Inc. (Nasdaq:FSTC) today jointly announced that they have entered into a definitive agreement in which Fastclick would become a wholly-owned subsidiary of ValueClick. Fastclick provides online advertising services and technologies, including an advertising network of more than 9,000 third-party Websites that reaches over 112 million unique U.S. Internet users (Source: comScore Media Metrix June 2005 Ad-Focus Report). In the transaction, each outstanding share of Fastclick common stock will be exchanged for 0.7928 of a share of ValueClick common stock.
businesswire.com
1123768733
08/10/2005
Spam King, Microsoft End Standoff
Scott Richter, one-time spam king and now legitimate e-mail marketer, has reached an out-of-court settlement with Microsoft (Quote, Chart), officials said Tuesday.
internetnews.com
1123699837
07/13/2005
Yahoo, Cisco Merge E-Mail Specs
UPDATED: In a rare display of industry cooperation, Yahoo (Quote, Chart) and Cisco (Quote, Chart) merged their e-mail authentication specification, officials announced Monday.
internetnews.com
1121300232
07/13/2005
E-Mail vs. E-Newsletters: Is There a Difference?
Do we really need both e-newsletters and e-mail? At some point, someone decided we do. An e-mail is like a direct mail piece. An e-newsletter is like a newspaper. But online, does the recipient notice, crave, or even desire this distinction?
clickz.com
1121299883
06/27/2005
Search Study Offers Marketers Tidbits
Men and women search differently, searchers are not very loyal, and most searchers don't know -- or care -- about the difference between natural and paid search results. Those are some results of a study, "How America Searches," published Tuesday by search marketing agency icrossing and Harris Interactive.
clickz.com
1119892085
06/27/2005
Net To Newspapers: Drop Dead
Newspapers are cockroaches. No matter what is introduced into the media ecosystem, the oldest of the Big Media survives. Despite decades of doomsayers, newspapers prospered through radio, through TV and cable, through video games, through the Internet....
businessweek.com
1119891609
06/27/2005
Big advertisers catch the bug for viral campaigns
CANNES, France (Reuters) - Some of the world's biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and entertaining ways to reach new customers.
reuters.com
1119891374
06/22/2005
Advertisers forced to think way outside the box
At least a dozen billboards dot Michael Fetchik's daily two-mile bus commute from Weehawken, N.J., to New York City. But rather than noticing the Washington Mutual, Hummer or Panasonic ads, he's focused on the tiny keyboard of his Handspring Treo 600, a wireless all-in-one phone, Web organizer, camera and e-mail gadget
usatoday.com
1119451866
06/22/2005
Will That Be Cash, Credit, Or Cell?
Finally, the technology is at hand to turn phones into virtual wallets. For years, techies and wireless phone companies have coveted a dream: turning the ubiquitous cell phone into a virtual wallet. In the late 1990s everyone from Nokia Corp.
businessweek.com
1119451533
06/15/2005
Intermix to Put Suit, Past Behind It
Internet marketing firm Intermix Media, probably best known for its MySpace social networking site, has agreed to settle a lawsuit brought by the New York Attorney General's office. AG Eliot Spitzer sued Intermix in April, accusing it of secretly installing spy- and adware on millions of home computers.
clickz.com
1118855978
06/08/2005
Top of Mind: Click Tracking: A Fool's Paradise?
ONLINE publishers have a distinct advantage over their print brethren. Namely, on the Internet, no ad dollars need be wasted. Thanks to tracking software and third-party ad servers, it's now possible to measure impressions, clicks and sometimes conversions.
brandweek.com
1118245902
04/28/2005
Ads That Know What You Want
SAN FRANCISCO -- Picture this: You're shopping online for a new minivan, surfing automaker websites and buying guides. You then head to the homepage of your local paper to check out the headlines, and at the top of the page is an ad for a local car dealer, offering rebates and low financing on new minivans.
wired.com
1114706863
04/27/2005
Top of Mind: Reaching Out To Today's 'Multiminding' Woman
She paused in the middle of yet another frantic workday while facing a screen full of urgent e-mails, cell phone messages from her kids—one in college, asking for money, and the other a new parent asking for advice on dealing with a cranky, teething baby—along with a schedule
brandweek.com
1114607764
04/27/2005
Meeker: "Nowhere to Go But Up" for Internet Marketing
Describing the Internet as "the most underutilized advertising medium that's out there," Morgan Stanley managing director Mary Meeker said broadband adoption, mobile device usage and international growth are opening up a variety of opportunities for marketers, entrepreneurs and investors.
clickz.com
1114607459
04/15/2005
Lots of computer time, little of it for academics
When the rent on his East Lansing apartment is due, Mark Herberholz logs onto an Internet poker site for a few hands. He says the income from his winnings helps to pay the bills and pass the time. The Michigan State senior says he spends about four hours a day playing computer games, instant messaging with friends and surfing the Internet.
freep.com
1113604648
04/13/2005
FindProfit.com Analyzes Intermix Media's Updated Guidance and 8-K Disclosures
PRINCETON, N.J., April 13 /PRNewswire/ -- FindProfit
(http://www.findprofit.com), an investment service that delivered a +18%
average return in 2004 and a +67% audited return in 2003, announced today that
it has provided to trial and paid subscribers updated investment analysis of
Intermix Media (Amex: MIX).
prnewswire.com
1113406037
03/31/2005
Internet Music Theft Likely To Survive Supreme Court Decision
Justices appeared divided, both worried that new lawsuits could stunt the next iPod, and also deeply troubled by what they see as Grokster's efforts to encourage rampant Internet piracy and profit from it. However they rule, it's unlikely to solve internet copyright issues once and for all, observers say.
informationweek.com
1112290610
03/24/2005
Your Ad Here, 10 Words Max
By KEVIN J. DELANEY
Staff Reporter of THE WALL STREET JOURNAL
March 24, 2005; Page B1
Can you convey a corporate "brand" in 10 words squeezed into less than two square inches? Some big advertisers are grappling with that question as they begin to use Web-search ads served up by Google Inc., Yahoo Inc. and other search sites to burnish corporate images, as well as to sell products.
wsj.com
1111683025
03/23/2005
Anti-Spyware Companies Promote Cookie Deletion
Search for terms like "Coremetrics," "WebSideStory," "DoubleClick," "ValueClick" or "Atlas DMT" on Google, and some of the most prominent paid results seem to cast aspersions on these well-known interactive marketing brand names.
ClickZ.com
1111611579
03/18/2005
MSN's adCenter: More Control and Better Results
This week, Microsoft's MSN formally announced its upcoming pay-per-click (PPC) search platform. At last, marketers who use MSN's featured listing product, but who want more control, will get their wish.
ClickZ.com
1111167534
03/17/2005
Search Rank Easy to Manipulate
Greg Boser manipulates search engines for a living, and there's little the Googles of the world can do about it.
Boser, who owns and operates WebGuerrilla, a web marketing outfit based in Valencia, California, is not alone. An entire industry of search engine optimizers, called SEOs, has sprung up, many of which take advantage of loopholes in the way rankings are calculated.
wired.com
1111080709
03/09/2005
CGI Holding Corporation Signs Letter of Intent to Acquire PrimaryAds, a Leading Affiliate Marketing Company
CGI Holding Corporation, which plans to seek shareholder approval to change its name to Think Partnership Inc. (AMEX: THK - News; "Company"), today announced that the Company has entered into a letter of intent to merge, through a wholly-owned subsidiary, with privately-held PrimaryAds Inc. ("PrimaryAds"). Located in North Plainfield, New Jersey, PrimaryAds is a leading provider of affiliate marketing services that connects website publishers with online advertisers.
http://biz.yahoo.com/
1110412692
03/04/2005
IE market share falls below 90pc
The two reports, one from the US and the other from Europe, highlight a trend that began last year when the Mozilla Foundation launched Firefox version 1.0, an open source internet browser designed to topple Internet Explorer's dominance. Last month, the Mozilla Foundation said that there had been over 25 million Firefox downloads since version 1.0 of the product was let loose.
http://www.enn.ie/
1109971246
03/04/2005
Greenfield Online Acquires goZing for $30 Million
Greenfield Online, Inc. (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Zing Wireless, Inc.
phx.corporate-ir.net
1109971063
03/04/2005
AzoogleAds' Market Leadership Results In Significant Investment
TORONTO--(BUSINESS WIRE)--Feb. 14, 2005--AzoogleAds, a leader in performance-based online advertising, today announced the completion of a significant minority investment from leading private equity firms TA Associates and Stripes Group. The substantial investment underscores AzoogleAds' market-leading position and proven ability to deliver value to its growing customer base. These funds will be used to support continued growth and increase the Company's share of the multi-billion dollar online advertising market.
biz.yahoo.com
1109970975
03/04/2005
Google tops Q4 view, and stock soars
LONDON (MarketWatch) -- Google, the No. 1 search engine, climbed close to 12 percent in Wednesday pre-open trade after saying fourth-quarter net income grew sevenfold as sales more than doubled to $1 billion, with more businesses placing ads on Google's site and those of its network partners.
CBS MarketWatch.com
1109970825
01/27/2005
Congress Puts Spyware on Hit List
WASHINGTON -- The powerful House Commerce Committee on Wednesday made anti-spyware legislation a top priority, with members hoping to vote it out of committee in the next two to three weeks.
"This is on the fast track, and we hope to be marking this bill up in the very near future," said committee chairman Joe Barton (R-Texas).
Wired.com
1106861258
01/27/2005
Traffix Acquires Hot Rocket Marketing Inc
PEARL RIVER, N.Y., Jan 27, 2005 (BUSINESS WIRE) -- Traffix, Inc. (TRFX), a leading on-line marketing company, today announced that it has acquired Hot Rocket Marketing Inc., a privately held on-line media and marketing agency based in New York.
MarketWatch.com
1106861225
01/26/2005
Google Nabs FireFox Developer
Google, the world’s largest search engine, has hired the lead engineer of the FireFox web browser. FireFox has become something of a movement of late, achieving more than 20 million downloads with an ad budget created from user donations, a lot of passion and millions of committed evangelists.
http://www.ebcvg.com/articles.php?id=546
1106789259
01/21/2005
Study: Rich People Use the Internet More
Packaged Facts, the publishing division of MarketResearch.com, released a study yesterday based on a poll of 29,000 consumers conducted in the spring of 2004. The research company found that while 32 percent of respondents overall said the Internet was their primary information source, 42 percent of "mass affluent" consumers and 50 percent of "highly affluent" individuals said this.
dmnews.com
1106340481
01/19/2005
Study: Many Customers Annoyed by Extra Holiday E-Mails
Many consumers think commercial e-mailers sent them too many pitches this holiday season, according to a new study.
Return Path, a New York e-mail marketing firm, surveyed consumer attitudes regarding e-mail marketing. It found that while 18 percent welcomed added holiday e-mails and 49 percent were indifferent, 30 percent said the additional pitches made them distrust permission-based e-mail. And 14 percent said they were "exhausted" by the deluge.
dmnews.com
1106161541
01/14/2005
OPA: Shopping Sites Gained At Content's Expense Last Month
In December, for the third month in a row, consumers increased the proportion of time they spent visiting e-commerce sites while decreasing the share of Web-surfing time spent at news, entertainment, and other content sites, according to a report released Thursday by the Online Publishers Association.
mediapost.com
1105729791
01/13/2005
Phishing, VoIP and Spam Top 2005 Messaging Agenda
Ferris Research expects the use of VoIP services from conventional phones, between PCs, and between PCs and conventional phones, will continue to expand as prices fall. Existing telcos will offer flat-rate VoIP services as add-ons to DSL broadband offerings
technewsworld.com
1105630632
01/11/2005
Online Holiday Spending Surges Beyond Expectations, Driving E-Commerce to Record Annual Sales of $117 Billion
RESTON, Va., Jan. 10, 2005 - comScore Networks today released holiday and annual spending figures for full year 2004. Online consumer retail spending grew by an impressive 29 percent compared to the 2003 season, exceeding comScore’s initial expectation of 23 to 26 percent growth. Online travel spending generated an additional $7.8 billion in November and December. All told, total online spending in 2004 grew by 26 percent to a record level of more than $117 billion.
comscore.com
1105468313
