A survey from SEMPO found that nearly 9 in 10 search marketers said Google’s recent algorithm changes have had a big impact on their efforts; the survey also noted that the North American search marketing industry will be worth $22.9 billion in 2012. Meanwhile, with so many smartphone users champing at the bit for the iPhone 5, mobile marketers should be prepared for what’s to come. On the daily-deals front, one writer guesses why LivingSocial would run its Starbucks deals with such unfavorable conditions. Read on for more timely updates and tips.
Industry News and Perspectives:
Nearly 9 in 10 Search Marketers Say Google Algorithm Changes Have Had Big Impact
According to SEMPO, 87 percent of in-house search marketers said Google’s algorithm updates have had a “highly significant” or “significant” impact on their efforts, while 86 percent of agency marketers said the same. SEMPO and Econsultancy estimate that the search marketing industry in North America will be worth $22.9 billion this year, and $26.8 billion in 2013. (Search Engine Land)
How to Run a Successful Telemarketing Lead-Generation Campaign
In order to run a B2B lead-generation telemarketing campaign, you need to have a plan, and even then things don’t always go the way you want. In order to plan a successful campaign, you need to plan, test and assess. (Business 2 Community)
Email Marketing in the Era of the Priority Inbox
Gmail’s Priority Inbox has made things more difficult for email marketers. In essence, it sets up a vicious cycle for marketers who continually send unwelcomed messages, as their chances of getting through to the recipient decline with each sent message. Using a double opt-in process, varying the sender and sending personal emails are among the tactics to try. (BostInno)
Twitter’s Ad Revenues Will Grow 107% This Year
According to eMarketer, Twitter is expected to rake in $288.3 million in ad revenues this year, a 106.7 percent increase from last year’s $139.5 million. This would mean that Twitter will claim 8.3 percent of social network ad revenue in the U.S. this year. By 2014, Twitter is projected to take $807.5 million in ad revenues, or 12.7 percent of the total for the industry. (eMarketer)
56% of BlackBerry Users and 32% of Android Users Want an iPhone 5
A third of Americans want an iPhone 5, according to a report from Toluna QuickSurveys. Meanwhile, 56 percent of BlackBerry users and 32 percent of Android users want to jump ship to the iPhone 5. The impending frenzy for the Apple’s new smartphone is noteworthy for mobile marketers, who will find happiness in the new phone’s bigger screen. (The Next Web, Adweek)
Daily-Deals News:
Is Fab.com Signaling the End of Daily Deals?
Fab.com began as a invitation-only flash-deals site, but it’s now making a pivot to becoming registration-free. Groupon and LivingSocial should take note – and be scared. (InvestorPlace)
Why LivingSocial Ran the Starbucks Deal at Great Cost to Itself
According to a report, Starbucks took 70 percent of the proceeds from the deal it ran with LivingSocial, which is notably high. Why would LivingSocial want to run such a costly deal? Probably to grow its customer base and mailing list. (Crosscut.com)
Coupons on Credit Cards Allows Consumers to Avoid the Daily-Deals Clutter
Edo is a company that attaches coupons directly with credit cards. Once a consumer signs up with the service, their credit card is automatically populated with coupons that can be redeemed simply by swiping it at the participating retailer. This brings a sigh of relief for consumers who are sick of carrying around a paper coupon from a daily-deals site, one that needs to be purchased in advance. (Wired.com)
GoSango.com Gets Heat From Merchants and Consumers
GoSango.com (formerly Twongo.com) is getting the ire of merchants and consumers who are upset about the company selling deals then not making payments to the merchants as promised. The company’s CEO said GoSango has had cash-flow problems and is restructuring. (Daily Deal Media)
TravelSteals.com Sets Its Sights to the World
TravelSteals.com is a travel-deals aggregator that is now offering international travel deals. “The company announced Tuesday that the travel industry for domestic travel is too crowded and lacks the appeal that international travel attracts.” (PRWeb)
Blogs of the Business:
Wireless Charging
A startup called Everpurse is trying to raise money for a wireless cellphone charger. This is the future, despite Apple’s take on the subject. (A VC)
