September 30, 2014

Content Marketing Like a Pro to Generate Leads

Earlier this month, Daryl Colwell, senior vice president at MediaWhiz, led a session titled “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility” at Online Marketing Summit in San Diego. The in-depth presentation asserts that “Content marketing educates prospects and gets them to realize that you are the best option for what they really want or really need.”

Colwell walks marketers through the relationship between SEO and content marketing, how to use content to generate leads, and best practices for lead generation. He also offers 10 takeaways, including:

-       know your audience

-       include images

-       repurpose content

-       measure ROI and leads

-       be timely

Here’s the full deck of slides:

Here are more resources about content marketing:

-  What is content marketing?

-  What to know before getting started with content marketing

-  The first steps to take when getting started with content marketing

-  The do’s of content marketing

-  The don’ts of content marketing

Why businesses should use content marketing

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