Companies have found ways to steal traffic from competitors using Facebook’s search-based ads. On the daily deal side, partnership between LivingSocial and The Dallas Cowboys unravels as AmazonLocal daily deal website launches in the UK. Plus, check out an email subscriber tutorial on what email you should send when you get a new subscriber, after the first month of their subscription and even after a few months. Want more on tutorials? Coast Digital Blog teaches you how to improve your title tags in Google search results.
4 Strategies for Using Facebook’s Search-Based Ads
Facebook’s search-based ads are being used by advertisers to do four main things: 1) steal traffic from competitors, 2) appear when users search for related pages or apps, 3) get impressions by bidding on the most popular apps and pages, and 4) protect brand position with defensive bids. (Inside Facebook)
The Lifecycle of an Email Subscriber
Instead of endeavoring to accomplish the impossible (i.e., creating emails that please everyone), you should “set up a campaign that delivers a series of messages at certain intervals while sending other messages solely to a specific group or segment of your list.” Here’s a look at the types of emails you should send for the new subscriber, after the first month and after a few months. (Marketing Land)
How to Make Sure Your Title Tags Won’t Get Cut off in Google SERPs
All that was necessary to ensure your title tag would display in full on Google’s results pages was to keep it between 65 and 70 characters. Now Google has complicated things, which means it takes a bit more effort to accomplish this task. Here’s a quick walkthrough on how to make sure that your title tags won’t get cut off with “…” in Google’s search results. (Coast Digital Blog)
Smartphones Are the Most Popular Starting Spot for Online Activities
According to research from Google, smartphones are the most common starting place for online activities, including searching for info, browsing the Internet, shopping online and planning a trip. These activities are often continued on a PC then or a tablet. “That effectively means that while your total content experience perhaps doesn’t need to be designed for a smartphone experience, at least the initial part of it should be, and that part should be integrated with how that content might be used on other devices — so, for example, watching a film first on a phone and then finishing it on a TV, or starting a shopping experience on a phone and finishing it on a PC.” (TechCrunch)
Google’ Home Page Antics Are a Serious Matter
More and more, Google is using its once-bare home page to promote its own products. These moves are red flags for antitrust regulators. As the search giant takes more steps toward owning rather than just organizing content, it will be harder to defend itself against accusations of distorting the market in a way that’s disadvantageous to users. (GigaOM)
Daily Deals:
AmazonLocal Launches in the U.K.
AmazonLocal, the e-commerce giant’s daily-deals service, has launched in the U.K., beginning with London. The launch is also being used to promote Amazon’s credit card offerings. (BBC News)
Groupon: Many Problems, No Solutions
“So, the company has a lot of problems. That’s true. Nobody can deny that. What we’re not hearing a lot of are solutions, and the notion that Groupon is toiling in silence to turn things around is getting harder and harder to cling to — if it was going to make a move to save things, wouldn’t it have done so already?” Groupon has done some things to fight against the tide, but it needs changes that cut more to the core of their business. (NBC Chicago)
Con Man Scams Kids and Parents via LivingSocial
“Camp Vision” was supposed to be a summer camp run by Dejean Gathers, taking kids through locations in Brooklyn, the Bronx and New Jersey. However, when about 40 parents showed up on the first day of camp after spending up to $1,000 each via a LivingSocial deal, they found out they’d been had. (ItsyBitsySteps)
LivingSocial Teams up With the Dallas Cowboys
LivingSocial is partnering with the Dallas Cowboys to offer deals that give members access to exclusive, one-of-a-kind experiences. (pymnts.com)
Hannibal.net Offers Daily Deals
The Hannibal Courier-Post in Hannibal, Mo., will be offering daily deals on its website, Hannibal.net. The deals will be offered on Tuesdays and Fridays via emails. (Hannibal Courier-Post)
Social Sources
Google Analytics has a relatively new feature that shows a site’s social source of traffic. (A VC)
How Mobile Startups Can Iterate Better, Faster, Stronger
Here are three ways to improve the iteration cycle: 1) pick the right (minimum) product, 2) test the market before launch, and 3) code and ship quickly. (Andrew Chen)
