MySpace is a hugely popular social networking site for teens and young adults in their twenties, which is also a very lucrative demographic for wireless phone companies. This common denominator clearly indicates why MySpace has teamed with Helio along with service providers Sprint and Verizon to offer a cellular service that will allow MySpace users to read and post to their sites for free.
Helio is a joint venture of Earthlink and South Korean carrier SK Telecom, and will produce two phones that will be used for this MySpace service. SK Telecom owns the Korean equivalent of MySpace, Cyworld, which is an immensely popular social network among South Korean teens and young adults which can be accessed from cellular phones.
Sky Dayton, founder of Earhlink and chief executive of Helio says that “We’re able to leverage a lot of that experience about how to take social networking and put it on a device. What our target really cares about, this young consumer, is being connected to their friends and being connected to their world.”
MySpace hopes that this new service will allow its approximately 55 million members to blog from their mobile phones as well as send photos that they take with their phones to their MySpace sites.
Details including pricing plans have not yet been revealed, but with MySpace’s huge user base along with the potential to mimic Cyworld’s success in South Korea, the rewards for both MySpace and Helio could be big.
Sources:
http://www.webpronews.com/insiderreports/
marketinginsider/wpn-50-20060217
MySpaceMobilizesPhoneBlogging.html
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