The U.S. population is made up of more females (154.5 million) than males (149.4 million) in 2008, according to the U.S. Census Bureau. This split is reflected in the U.S. Internet population as well, with 100.4 million females expected to go online at least once a month in 2008, compared to 93.5 million males, according to eMarketer. In other words, 51.8% of the online population in the U.S. will be female users, while the remaining 48.2% will be male.
In 2007, the split was 97.3 million females, compared to 90.8 million males. This gap is expected to reach nearly 8 million by 2012, when the split will be about 112.8 million females and 104.1 million males, according to eMarketer’s projections.
Younger females are especially active online. They are more frequent bloggers (35% of online teen girls, compared to 20% of online teen boys), and more likely to use a social network, according to the Pew Internet & American Life Project.
Females will likely continue to be active Internet users in the future, especially as their tastes are catered to and better understood.
Source:
http://www.emarketer.com/Article.aspx?id=1006082
Jason Hahn
e: jhahn221@gmail.com
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