A December 2007 report released by Nielsen Online AdRelevance shows that financial service firms spent more than a quarter of a million dollars on online display advertising, or 29% of all money spent on online ad spending.
The telecommunications industry’s online ad spending was 14% of the total, while Web media also spent 14%. Retail goods and services spent 12% of the total, followed by the automotive industry with 7%. All other industries spent 24% of total online ad spending, as of December 2007.
However, this could very well change in the near future, given the volatile and delicate situation in the U.S. economy, especially in the financial services industry. eMarketer notes that “Bank of America's acquisition of Countrywide Mortgage may well mean a pullback in that company's online display ads. Countrywide was one of the top buyers of online CPM-priced display ads in 2007.”
When these contracts run out, it will be interesting to see what the new contracts will look like. If the economic situations (especially in the housing sector) continues on the path that it has traveled in recent months, these industry shares of total online ad spend could be a bit different by next year.
Source:
http://www.emarketer.com/Article.aspx?id=1005847
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