Forrester Research’s report titled "European Online Marketing Tops Eur16 Billion in 2012" expects online marketing spending in Europe to more than double its 2006 figure ($9.45 billion) by 2012 ($20.16 billion). E-mail, search, and display advertising is expected to make up 18% of total media budgets in Europe by 2012.
Though spending has been a bit sluggish in Europe, more than half of European companies surveyed have set budgets in 2007 that are higher than actual amounts spent in 2006.
This continued optimism concerning online marketing in Europe stems from a continued shift of consumers away from traditional media like television and more towards the Internet.
Forrester’s study covered France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the U.K. Both consumers and marketing firms were surveyed.
eMarketer’s projections concerning Western Europe expect advertisers in these countries to spend $7.5 billion in online efforts during 2007. This figure is anticipated to grow significantly by 2010.
Source:
http://www.emarketer.com/Article.aspx?id=1005149
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