Cyber Monday, the moniker fondly given to the Monday after Thanksgiving, saw its best year yet in 2007. Online shoppers in the U.S. spent $733 million on Cyber Monday, according to comScore. This marks a 21% increase from last year’s figure.
Nevertheless, comScore chairman Gian Fulgoni expects there to be some days in the coming weeks that will surpass Cyber Monday’s showing, “with some days potentially surpassing $800 million,” he said.
The number of online buyers on Cyber Monday increased by 38% compared to last year’s Cyber Monday, although per capita spending dropped 12%. This is attributed to big discounts, as well as new Cyber Monday buyers spending less than returning buyers.
eMarketer analyst Jeffrey Grau warns of the dangers that lie in these figures. He says that there is a possibility that this will hurt retailers’ bottom lines, and that consumers may become accustomed to these big discounts, compelling them to wait for them before they make purchases.
According to comScore, six out of every 10 dollars spent on Cyber Monday were derived from computers at work.
Amazon.com was the most visited retail Web site on Cyber Monday, attracting 10.00% of visits to e-commerce sites, according to Hitwise. Wal-Mart was second with 9.12%, while Target was third with 5.72%.
BestBuy, Overstock.com, Circuit City, Half.com, Yahoo! Shopping, Sears.com, and Toys ‘R’ Us – USA rounded out the top 10 list, in that order.
According to ForeSee Results, U.S. consumers were more satisfied this year than last. This year’s Cyber Monday shoppers rated their satisfaction a 76.6 out of 100, a slight uptick from 2006’s 75.6 rating.
Source:
http://www.emarketer.com/Article.aspx?id=1005678
Jason Hahn
e: jhahn221@gmail.com
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