A recent study conducted by Performics, a division of Google’s DoubleClick, shows that 57% of the 500 respondents indicated that they used CNN.com to get their video news. Google.com was used for video news by 53% of respondents, followed by MSNBC.com with 41%, Yahoo.com with 40%, MSN.com with 31%, and FOXnews.com with 25%.
Meanwhile, sites specifically dedicated to videos came in near the bottom of the rankings. YouTube garnered 22%, Google Video had 14%, Yahoo! Video had 13%, and MSN Video had 11% of the responses. Despite some initiatives to launch politically-based video sections, these video sites have not gained strong footholds in the video news arena.
Sixty-one percent of respondents indicated that they use core search engines like Yahoo! and Ask to find video news at least half of the time.
Despite the onslaught of online video consumption, particularly with news, television is still the preferred source of video news.
These numbers seem to show a desire for a mix of video news that can be viewed amidst traditional search results, along with a more specific and organized presentation of video news and traditional news articles. It is unlikely that a definite leader in online video news will emerge anytime soon.
Sources:
http://searchengineland.com/080529-065827.php
http://publications.mediapost.com/
index.cfm?fuseaction=Articles.showArticle&art_aid=84685
Jason Hahn
e: jhahn221@gmail.com
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