According to the latest figures from Nielsen Online, Google retained its familiar spot atop the search engine rankings for November 2007. Google and AOL’s shares rose, while Yahoo!, Live, and Ask all saw drops in their share of searches from October.
Google handled 57.7% of searches in November, which was a 2.2% increase from October. This translated into roughly 4.3 billion searches for the month, or 40.8 searches per searcher.
Yahoo! was second on the list with 17.9% of all searches in November, a 0.9% drop from October’s share. This translated into 1.3 billion queries for the month, or 23.7 searches per searcher.
MSN/Windows Live held onto its third slot on the list with 12.0% of total queries in November, which reflected a 1.8% decline from October. This translated into 881 million queries, or 27.8 searches per searcher.
AOL was fourth with 4.5% of all queries, which was a 0.8% increase from October. This translated into 332 million searches, or 14.7 searches per searcher.
Ask.com was fifth on the list with 2.7% of all November searches, which showed a 0.2% decline in market share compared to October. This translated into 196 million queries, or 10.5 searches per searcher.
My Web (1.2%), Comcast (0.5%), AT&T Worldnet (0.4%), NexTag (0.4%), and Dogpile.com (0.2%) rounded out the top 10 list.
Sources:
http://www.nielsen-netratings.com/pr/pr_071227.pdf
http://www.webpronews.com/topnews/2007/12/28/
nielsen-releases-november-search-data
Jason Hahn
e: jhahn221@gmail.com
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