Recent figures released by comScore’s qSearch 2.0 service shed some light on the global state of the search realm. It should not be a surprise that Google is faring quite well in areas outside of the states.
In August, there were over 754 million unique searchers around the world over the age of 15 using computers at home and work locations. (This excludes computers located at Internet cafes, as well as mobile devices.) These searchers, accounting for 95% of the worldwide online audience, conducted more than 61 billion queries during the month, with the average searcher conducting 80.9 searches.
The Asia-Pacific region had 258 million searchers in August, the most of any international region. These searchers accounted for nearly a third of all queries for the month.
Individual searchers in Latin America conducted 95.7 searches during the month, the most of any region. North American searchers conducted an average of 77.4 searches each in August.
Of the 61 billion queries conducted worldwide in August, Google handled over 37 billion of them. Yahoo! was second with 8.5 billion queries handled, while China’s Baidu Inc. was third with 3.3 billion queries handled during the month.
Microsoft (2.2 billion), South Korea’s NHN Corp. (2.0 billion), eBay (1.3 billion), Time Warner Network (1.2 billion), Ask Network (743 million), Fox Interactive Media (683 million), and Lycos Inc. (441 million) rounded out the top 10 worldwide search properties in August.
Source:
http://clickz.com/showPage.html?page=3627303
Jason Hahn
e: jhahn221@gmail.com
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