According to numbers contained in Federal Election Commission filings, presidential hopeful Barack Obama’s campaign seems to have confidence in Google’s advertising power. More than $2.08 million was spent by the Obama campaign on ads relayed on Google’s expansive Web properties, or more than 70% of the campaigns total spending on online ads from January through March.
Figures for April are not fully known yet.
During January 2008, Obama for America spent a total of $640,000 on online ads, $507,000 of which went to Google’s pockets. Another $77,000 went to Yahoo!, $23,500 went to Right Media, and $22,000 went to Microsoft.
During February, Obama for America ramped up its online ad spending to a total of $1.18 million. Of this amount, $890,000 was spent on Google, $173,000 on Yahoo!, $32,500 on Pulse360, $22,500 on Quigo, and $15,000 on Microsoft. Another $9,000 was spent on Facebook.
During March, Obama for America spent $905,000 on online ads. Of this total, $687,000 was spent on Google, $80,000 on Broadband Enterprises, $50,000 on Yahoo!, $40,000 on Microsoft, and $17,000 on Facebook.
A total of $2.73 million was spent on online ads during the first quarter of 2008.
So far, filings show that Obama’s campaign spent $234,000 in April, though past trends indicate that more spending will be reported in the near future.
Small portions of money were directed towards direct ad buys on sites like Politico ($36,000), CNN.com ($24,000), and Gothamist ($2,800).
Facebook raked in $47,000 from the Obama campaign through April, compared to $11,500 spent on MySpace during that span of time.
Source:
http://www.clickz.com/showPage.html?page=3629705
Jason Hahn
e: jhahn221@gmail.com
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