(PHILADELPHIA, PA) July 3, 2006: DMi Partners announces the grand opening of their affiliate network, The DMi CPA Café. The CPA Café (www.dmipartners.com/cpacafe) will act as a meeting place where merchants connect with an aggregate of online publishers (“affiliates”) and email list managers to generate revenue through online advertisements and promotions.
As an interactive agency, DMi has experience managing affiliate programs for a number of merchants, (or “advertisers”) using third party networks. The CPA Café will improve DMi’s efficiency in managing both merchant and publisher accounts, and effectively eliminate the middle man. “The benefits for DMi are three-fold,” states Adam Weil, Chief Marketing Officer. “Our existing advertisers benefit from this low risk marketing and branding vehicle, and we are able to attract new affiliates and advertisers through dedicated account management, prompt payment, and detailed reports. Plus, it provides an additional stream of revenue outside of the typical agency services.”
A $6.5 billion industry, affiliate marketing is rapidly becoming an integral part of the marketing mix. Advertisers typically rely on large networks such as Commission Junction to promote campaigns to a large pool of affiliates. The CPA Café represents an alternative, with a more hands-on account management approach. “As the name suggests, we are cultivating a more intimate atmosphere than one would find with the larger networks,” Weil states. “We work with closely advertisers to match them with the affiliates that make the most sense for their brand, based on site content and audience demographics. It’s that type of personal attention that will set CPA Café apart.”
About DMi Partners
DMi Partners is a full-service, interactive marketing and e-business firm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and custom acquisition, retention, and relationship management programs. Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across various industries including retail, telecom, and financial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost-effective, and results-driven solutions for each client's individual needs. For more information, visit www.dmipartners.com.
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