As the pace of the advertising market is getting new criteria so the demand
for the new features at the media companies is growing. SignalAd has
implemented its new approach both towards the advertiser and the publisher
requirements. SignalAd business development managers realize that pin point targeting is the most vital instrument to achieve the success and get
positive ROI for marketed campaign.
Basically SignalAd has 2 divisions of Network Ads and Direct Ads. Network
ads are the advertisements which get rotated all across SignalAd network and
the publisher has an option to choose if he would like to host Direct ads or
both direct and network ads giving the priority to the Direct ads. So the
advertiser has an opportunity to advertise either at some specific web site
(Direct Ads) or at all SignalAd publishers web sites (Network Ads). The
price for the Direct Ads is usually a price per day(s) or CPC (texts ads)
and CPM (banner ads) as determined by the publisher while the prices for the
Network ads are CPC only and the advertiser can bid for the Network ads both
for banner ads and text ads.
There has been an intense discussion whether to admit incentivised web site
into SignalAd or to refrain from this step. Obviously the advertiser will
not gain his positive ROI if his CPA campaign is marketed at incentivised
web sites. Somehow this opinion can be argued in its turn. As many 1 field
CPA campaigns are originally incentivesed and it`s becoming very likely that
the lead would be brought for this campaign. Anyway the doubts still remain,
it might depend on the campaign, on the kind of incentivised web site.
That`s why SignalAd managers decided to implement Block site manager
feature. As the advertiser sees the clicks from a web site he doesn`t want
to get the traffic any longer he stops the campaign from running at that web
site.
In addition to the above mentioned targeting feature SignalAd also has geo
targeting by country and state, week days and hours targeting which
sometimes can be vital at some specific days or hours of the week. The
advertiser can target by keywords as well and set up his daily budget
spendings. The ads that can be hosted at SignalAd publisher web sites are
the text ads and banner ads. The text ads payment term get calculated in CPC
and the Banner Ads are CPM. Most of the banner size are available to use at
Signalad. You could also set up your default banner.
SignalAd payout to the publisher is 70% of the revenue it is getting from
the advertiser. SignalAd also has residual referral program with 3% for
referred publisher and 2% for referred
advertiser for life.
http://www.signalad.com/?affID=42
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