New York — February 1, 2006 — TRUE, the leading scientifically based online relationship service, has selected Oridian Online Media to provide exclusive advertising representation of its popular Web site and email newsletters.
“This is an extraordinary and first-time opportunity for brand and performance marketers to associate themselves with a popular and highly targeted consumer brand like TRUE,” says Robert Regular, President of Oridian. TRUE is a proven leader and one of the top five properties in online dating services, providing millions of members a safer, scientific and smarter way to find their soul mates. With the only truly scientific compatibility test online, the TRUE Compatibility Test™ (TCT), TRUE measures 99 relationship factors to help singles find their most compatible match. “We’re very proud and excited to be representing them.”
“After an extensive search for the right partner, Oridian proved to be the only choice for ad sales representation, especially since TRUE expects each advertiser to receive the highest levels of service, knowledge and professionalism,” commented Cornell McGee, SVP of Acquisition Marketing.
TRUE will display IAB standard advertising sizes, such as 728x90, 468x60 and 300x250, across coveted sections of the Web site and in email newsletters. Additionally, TRUE will display ads according to profile-based targeting, such as age, gender and geography.
About Oridian
Oridian provides complete online media solutions to advertisers and publishers worldwide. With direct Web site, network, channel and contextual advertising opportunities, Oridian is a full-service interactive provider. Oridian’s advertising solutions, with its performance-driven ad-serving technology and quality media drive campaigns that achieve results.
About TRUE
TRUE is safer, savvy, and the leading scientifically based, online relationship service whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientific compatibility test uniquely endorsed by Psychology Today and independently certified by one of the leading experts in tests and measurements — Integrated Knowledge Systems, Inc. — to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings and single-verification screening. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE's team of experts guide members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live, Love and Learn„¥ please visit www.true.com.
Press Contacts:
Jamie Deprospo
Oridian Online Media Solutions
jamied@oridian.com | 646-356-8169
Milly Navarro
Ogilvy Public Relations Worldwide
milly.navarro@ogilvypr.com | 214.704.7504
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