WESTLAND, Mich.--(BUSINESS WIRE)--Oct. 14, 2005--
MyCPAnet, the first fully customizable CPA Network software, will power the growing number of CPA Affiliate Networks and will increase affiliate network efficiencies
KowaBunga! Marketing, Inc. (www.KowaBunga.com; "KowaBunga!"), a leader in the development of Internet marketing software technologies, and a wholly-owned subsidiary of CGI Holding Corporation d/b/a Think Partnership Inc. ("THK") (AMEX: THK - News; the Company) today announced the launch of MyCPAnet (www.MyCPAnet.com), the next generation in cost-per-action (CPA) affiliate network management software.
MyCPAnet provides CPA Network operators a robust platform on which to operate a high-volume CPA Affiliate Network. In development since mid-2004, the launch of this software marks another milestone in Kowabunga's rich history of providing robust, flexible internet marketing software solutions.
The software's innovative, unique architecture makes it fully scalable and completely customizable for clients, providing network operators with a solution that is intimately customized to fit their specific business, operational and affiliate needs, while providing all users stability and reliability as their networks grow.
"KowaBunga! has been a leading provider of affiliate marketing solutions since 1998 and MyCPAnet reflects our commitment to staying tuned to our customers and responding quickly to changes in our industry by providing software solutions that power significant trends," said Todd Farmer, president and CEO of KowaBunga!. "As we've watched the growth in popularity of CPA Networks, we've responded with a new generation of software that provides more features 'out of the box' than any other solution available on the market today. Furthermore, since this software is totally customizable, our clients can add to the extensive features-set as they see fit. Our ability to quickly customize our technology to fit the ever-evolving needs of our clients is a quality that sets us apart from our competition"
MyCPAnet provides network operators with a platform that helps lower their internal operating costs and increases their efficiencies by automating repetitive tasks, simplifying labor intensive tasks, and providing detailed and thorough reporting.
KowaBunga! tapped its unique background in the industry and its deep experience in providing customizable, scalable Affiliate Marketing solutions to its 2,000+ merchants who use the company's award-winning MYAP software (www.MYAP.com) in the development of MyCPAnet, as well as the over 50,000 affiliates that have participated in KowaBunga!'s Kolimbo network of affiliates (www.Kolimbo.com).
MyCPAnet adds additional breadth to KowaBunga!'s comprehensive suite of Internet marketing software technologies and services, which also includes Team Affiliate Management and Consulting Services and Opt-In Pro Email Management Solutions.
Gerard M. Jacobs, the CEO of Think Partnership, stated, "The launch of an affiliate network management solution such as MyCPAnet is a natural extension of the KowaBunga! product offering and will substantially expand the market opportunity and growth opportunity for our KowaBunga! subsidiary. We are pleased to continually execute on the strategic development of our subsidiaries and realize ongoing organic growth opportunities."
About CPA Networks:
CPA Networks pairs advertising campaigns, or offers, with their strong network of high-volume affiliates. These affiliates earn commissions on sales or leads generated for the network's advertisers. The CPA Network earns revenue by charging advertisers for these leads.
About Think Partnership
The Company has begun doing business under the name "Think Partnership Inc." and will seek formal shareholder approval to change its legal name to Think Partnership Inc. The Company is based in Northbrook, Ill. (see www.thinkpartnership.com) and currently has nine subsidiaries: WebSourced, Inc., Morrisville, N.C., a leader in search engine optimization and pay-per-click campaign management (see www.websourced.com and www.keywordranking.com); MarketSmart Advertising, Inc., Rightstuff, Inc. d/b/a Bright Idea Studios, and Checkup Marketing, Inc., Raleigh, N.C., providing world-class off-line advertising, public relations, marketing, branding and shopping evaluation services (see www.marketsmart.net, www.brightideastudios.com and www.checkupmarketing.com); Cherish, Inc., Clearwater, Fla., a leading online dating company (see www.cherish.com); Ozona Online Network, Inc., Clearwater, Fla., providing a comprehensive scope of online services including start-to-finish web design, custom web based applications, database systems, managed and shared hosting solutions, e-commerce and high-speed business Internet access (see www.ozline.net); KowaBunga! Marketing, Inc., Westland, Mich., providing Internet marketing software technologies, including software for affiliate marketing, search engine marketing and opt-in email marketing (see www.kowabunga.com); PrimaryAds Inc., North Plainfield, N.J., a leading provider of affiliate marketing services that connects Web site publishers with online advertisers (see www.PrimaryAds.com); and Real Estate School Online Inc., Miami, Fla., a leader in online education (see www.RealEstateSchoolOnline.com). The Company has signed letters of intent to acquire: Vintacom Media Group, Inc., Edmonton, Alberta Canada, a leading online dating company (see www.Vintacom.com); and Morex Marketing, LLC, a major marketer to expectant parents (see www.babytobee.com).
Statements made in this press release that express the Company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. The words "believe," "expect," "intend," estimate," "anticipate," "will" and similar expressions are intended to further identify such forward-looking statements, although not all forward-looking statements contain these identifying words. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the Company's report on Form 10-QSB for the quarter ended June 30, 2005 under the section headed "Management Discussion and Analysis or Plan of Operation - Risk Factors." The Company cannot guarantee future financial results, levels of activity, performance or achievements; and investors should not place undue reliance on the Company's forward-looking statements. The forward-looking statements to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.
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