[x+1], the online targeting platform leader, today announced it had achieved stronger-than-expected revenues, robust topline growth and operating income profitability for the first quarter of 2010. Revenue increased 77 percent over the first quarter of 2009.
The strong Q1 results were the result of a number of performance factors, including organic revenue growth of existing clients as they experienced increased, measurable conversion and ROI results on digital marketing campaigns.
[x+1]’s success in 1Q was also driven by expansion of relationships with major Fortune 500 firms implementing its multi-channel, demand-side audience targeting platform, a comprehensive solution that combines cutting-edge optimization capabilities for websites, landing pages and digital media.
“2010 is proving to be a year of significant adoption of new multi-channel digital solutions, reflecting how consumers are using digital media today,” said John Nardone, Chairman and CEO of [x+1]. “The next release of our platform, scheduled for late Q2, will raise the bar even higher, enabling marketers and agencies to quickly and easily increase digital marketing performance by instantly delivering relevant communications to the right audience, no matter where they are online.”
Other highlights of the quarter included [x+1]’s foundational work on data partnerships and data integration, the culmination of which was the release of its Open Data Bridge™. This next-generation technology seamlessly integrates consumer data from multiple sources, allowing greater precision in audience segmentation and targeting and enhancing conversion results.
About [x+1]
[x+1], the online targeting platform leader, provides the power of relevant communications by maximizing the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time at the right price. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the solutions and services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
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