Lat49, the premier location-focused ad network, today announced the addition of keyword targeting to the company’s ad targeting arsenal. Lat49’s proprietary Location Logic technology allows advertisers to target the delivery of their ads by including or excluding audiences based on where the audiences are living, along with the audiences’ expressed geographies of interest. With the ability to stack multiple location targeting criteria, coupling Location Logic with keyword targeting provides Lat49 advertisers with the most advanced location-driven targeting available online or on mobile device today.
“The addition of keyword-targeting rounds out the Lat49 offering – and is generating a great deal of excitement and inbound interest throughout the digital advertising community,” said Lat49 CEO, Christopher Morris. “With the recent addition of new partners, including new resellers, advertisers and collaborators in development, Lat49 is well positioned to take advantage of the recent explosion in demand for location-based advertising.”
“With Location Logic and keyword ad serving technology, Lat49 is poised to not only serve ads on maps, but on any website or mobile application with a location-focused theme,” said Lat49 Founder and CTO, Dr. David Baar. “We can now select ads using logic that ingests both the user’s physical location, and locations they express interest in, plus keywords, and perform combinatorial include/exclude logic on this set of location and context information to serve them an appropriate ad. We also can consider the ‘degree of locality’ of the user's interest in deciding whether to show a local business ad or a more brand-oriented one.”
Lat49 ad-serving is available for all location oriented websites and mobile applications, including those for devices featuring iPhone, Android, BlackBerry, Palm, Symbian and Windows Mobile operating systems. Mobile application developers and web content publishers can contact info@lat49.com for more information on how to achieve additional revenues through location-targeted Lat49 ads. Advertisers can contact sales@lat49.com to develop their next location-targeted ad campaign.
About Lat49
We Monetize Location. Lat49 is a fast-growing location-focused advertising network made up of websites and mobile applications delivering Real Estate, Travel, Health & Fitness, News, Weather and Traffic information. Lat49 provides local and brand advertisers with an interactive medium for delivering geo-targeted display ads to a large and actively engaged user community, based on Lat49’s Location Logic ad selection and delivery technology. For mobile and web developers, Lat49 transforms online maps, websites and mobile applications from cost centers into revenue-generating properties. To learn more about Lat49, visit www.lat49.com.
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