Online media operations and data services company, Theorem Inc. (www.theoreminc.net), has expanded its global reach by opening an office in the United Kingdom in London’s media business center, Covent Garden, and hiring Marcus Harding as UK Business Development Manager.
Theorem’s London office offers such services as ad trafficking, search operations, as well as data analysis and reporting to agencies, publishers and ad networks. The London division of Starcom MediaVest Group, a full service media agency, is among the many clients to utilize Theorem’s ad operations and data reporting services in the UK.
Harding joins Theorem from Tacoda/AOL, where he managed UK online media agencies as well as maintained business relationships and cultivated prospects. Previously, he held a position at Viacom managing outdoor adverting services. Harding brings an in-depth knowledge of the region’s online advertising new media industry.
“Theorem is operating in a niche that is currently in high demand within the UK online marketing industry,” said Harding. “I look forward to expanding Theorem’s UK client base by building on the momentum that we have already gained and look forward to working with new prospects interested in using our services in their UK branches.”
“Theorem has been servicing some of the leading digital marketing companies in the UK market for the past 6 years, providing them with holistic media operations and reporting that helps them focus on revenue generation,” said Jay Kulkarni, CEO and Founder of Theorem. “Launching the London office is a natural progression for Theorem’s continued growth and commitment to the region. With Marcus’ experience and knowledge of this sector, we are confident that our UK footprint will expand over time.”
“Theorem provides professional, top quality services in a timely manner,” said Leonardo Metelli, Starcom Head of Digital. “Their ability and willingness to work with our needs far out-performed our expectations. Any jobs we requested were completed promptly and accurately, providing us with the competitive advantage we wanted.”
About Theorem Inc.
Founded in 2002, Theorem is a pioneer and leader in offering online media operations and reporting services to the digital marketer. Theorem’s expertise in the online marketing space allows it to deliver world-class service to some of the most reputable brands in the online marketing community. Theorem powers ad trafficking, search operations, reporting and analytical services to over 45 customers all over the world. These offerings provide Theorem’s blue chip customers with timesaving and cost-effective solutions that are able to scale with their growing businesses. Theorem Inc. is a privately held company based in Chatham, N.J. with offices in London, Bangalore and Mysore, India. For more information, visit www.TheoremInc.net.
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