eBureau, a leading provider of predictive scoring and information solutions, today announced the immediate availability of eVerify for Online Leads(tm), a new and powerful offering specifically designed for online lead generators and advertisers. eBureau’s eVerify for Online Leads is a real-time information service that helps companies accurately measure and enhance the “contactability” of consumer leads created from an online registration form or application.
The Internet has emerged for marketers as a powerful new source of high volumes of consumer leads; however, the quality of those leads can vary widely. In response, third party lead verification services have grown in use among online lead generators as an initial lead filtering tool. By confirming a person’s phone and address contact information, marketers can determine which leads to reject. However, a lack of accuracy and chronically high “false reject” rates are forcing many marketers to question the true ROI associated with currently available lead verification services.
eVerify for Online Leads helps firms handling large volumes of consumer leads understand the phone and mail contactability of each and every lead. By providing an easy-to-use 0-5 ranking, eVerify for Online Leads offers a straightforward and intuitive way to accept or reject leads. Additionally, for the most sophisticated marketers, eVerify for Online Leads provides detailed record highlights on every lead, allowing for a granular, fine-tuning of accept/reject criteria.
Unlike other lead verification services, eVerify for Online Leads goes beyond simply verifying contact information by also preventing good leads from being scrubbed due to inadvertent consumer errors. The service automatically detects potentially mistyped registration data that would normally result in a rejected lead, such as the inadvertent “fat fingering” of a phone number, and then provides a corrected number. This results in higher overall verification rates, since typically 1-3 percent of leads contain such mistyped registration information.
“We’ve listened carefully to our customers in developing a lead verification offering that works FOR lead generators, not against them,” said David Dowhan, senior vice president of eBureau. “By leveraging more relevant data, using intelligent matching techniques and detecting inadvertent errors, we can reduce the number of false rejects, a problem that is resulting in foregone customers and lost revenue.”
eVerify for Online Leads utilizes eBureau’s vast data warehouse of hundreds of billions of records - including unsurpassed email and mobile phone data. Each month, eBureau adds over three billion new records to its data warehouse, giving the company’s eVerify service greater access to new identity information.
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About eBureau
eBureau provides a powerful suite of online marketing and lead generation, credit risk management, fraud prevention and collections & recovery scoring and information solutions to industry-leading multichannel marketers, financial services companies, online advertisers, and agencies. Founded in 2004, eBureau has designed and built a patent-pending, state-of-the-art data warehouse and real-time predictive scoring system. The company is headquartered in St. Cloud, Minn., and has received $28 million in equity funding from its founders, Split Rock Partners, and Redpoint Ventures.
For more information, please visit www.ebureau.com.
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