Mountain View, CA – January 16, 2008 – Tumri, the leading provider of one-to-one online display marketing solutions, today announced the appointment of Calvin Lui as President and Chief Executive Officer. Calvin Lui joins Tumri with a history of success in building both sales and marketing teams and scaling businesses, particularly within the online advertising industry. Tumri continues to garner significant attention from agencies and advertisers, and the addition of Lui’s leadership will further accelerate the company’s growth and mindshare amongst advertisers and publishers.
Hari Menon, founder and former CEO, will remain on the board of directors and shift his responsibilities to Chief Strategy Officer, directing his efforts toward key business development and strategic technology initiatives. Together, Menon and Lui will work to ensure that the company’s mission will remain focused on providing the online advertising industry with cutting-edge integrated brand and performance marketing solutions. Lui will also join Tumri’s board of directors.
“Calvin is the perfect choice to lead Tumri into its next phase of growth. Calvin’s strengths as team builder and organizational leader will be a game-changing addition to the Tumri executive team,” said Hari Menon, Chief Strategy Officer of Tumri. “His leadership will ensure that Tumri sustains its existing momentum amongst the multitude of large- and small-scale advertisers and their agencies. Moreover, Calvin’s rich sales and marketing background, coupled with his experience in the online advertising ecosystem, is the right combination to scale the organization to its next phase of growth.”
“This is a very exciting time to join Tumri,” said Calvin Lui, President and CEO. “We have aggressive plans to drive Tumri into a leading provider of display advertising solutions for major advertisers and publishers. Tumri’s technology and solutions are designed to transform online advertising by delivering a dynamic advertising solution that seamlessly factors in complex arrays of inputs. These inputs include user-level targeting parameters, marketing messages and creative presentation to deliver unparalleled consumer relevancy and advertiser performance.”
Lui most recently served as the COO of Connexus (a leading Internet performance marketing company) and also served as President of its Traffic Marketplace division. Prior to Connexus, he was SVP of Sales and Marketing at Ticketmaster where he directed corporate-wide sales efforts and marketing strategies. He also served as CEO at TheMan.com and held management roles at Lycos, St. Paul Venture Capital and Credit Suisse First Boston. Lui holds an M.B.A. from Stanford University and a B.S. in electrical engineering, Magna Cum Laude, and a B.A. in economics-business, Magna Cum Laude, from the University of California, Los Angeles.
About Tumri
Tumri is the leading provider of one-to-one online display marketing solutions. Based in Mountain View, CA, Tumri provides a scalable solution for dynamically creating and delivering unique, interactive, and targeted online display ads. Tumri’s patent-pending technology optimizes a wide array of advertiser messaging and product offerings within powerful brand creatives, yielding unmatched consumer relevancy in marketing executions. With its diverse targeting and hypothesis testing capabilities, Tumri gives advertisers the ability to personalize online ads with user level offers, one customer at a time. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and was also featured in The Next Small Thing in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit http://www.tumri.com/.
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