Customer Acquisition Network, Inc. (OTCBB:CACN - News), an emerging Internet multi-channel network, announced today that it has entered into a definitive agreement to acquire privately owned Options Newsletters, Inc., including Options Media Group (www.optionsmedia.com), an e-mail marketing and delivery specialist based in Hallandale, Florida, for a combination of cash and restricted stock. Closing is anticipated in early January 2008.
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Options Media Group, one of the leading Email Service Providers (ESPs) in the U.S., designs custom e-mail delivery solutions for companies that own or license large customer lists and continually optimizes their system to maximize inbox deliverability based on industry best practices. The company currently has over 100 industry-leading e-mail marketing firms, corporate brand advertisers and agencies as clients under management, representing over 120 million unique e-mail addresses. In addition to providing comprehensive e-mail marketing solutions, including a complete ASP solution, consultation services, and stand-alone software, Options Media Group also reviews results and works with clients to optimize and fashion more effective campaigns.
Option Media Group’s complete ASP solution offers access to software, hardware, bandwidth, and exclusive domains and IP addresses as well as the ability to upload and manage subscribers, review and upload campaign creative, and track results. Consultation services are available for clients who require access to experts in marketing insight, strategy guidance, best practices, content writing, and creative design. Options Media Group also provides in-house solutions, including installation, set up, maintenance of the necessary software platform, and platform management -- ideal for those clients with their own technical infrastructure.
"Options Media Group is a best-in-class e-mail service provider and we're excited to join Customer Acquisition Network to further enhance our product offerings. We’re planning to build-out a full-service email network over the coming months, including offering permission-based Data Management services to our clients," said Hagai Shechter, Founder and CEO of Options Media Group. “This means that advertisers looking to generate customer leads in volume will be able to work on an integrated basis with both our email network at Options Media Group, as well as Customer Acquisition Network’s Ad Network interCLICK.”
New-York based Customer Acquisition Network was recently formed and brought public by a team of industry veterans looking to build the first fully integrated, results-based multi-channel Internet marketing company. “The acquisition of Options Media Group, which follows our acquisition of the tenth-largest ad network interCLICK, now allows us to provide traffic to advertisers from multiple Internet channels,” said Michael Mathews, Customer Acquisition Network’s CEO and co-founder. “We plan to integrate Options Media Group’s Data Management business into our ad network business immediately, as well as continue acquiring and integrating platform networks that build on our vision of offering advertisers the first integrated, multi-channel network.”
About Options Media Group
Option Media Group, e-mail marketing and delivery specialists since 1998, is a wholly-owned subsidiary of Options Newsletter, Inc. which designs custom e-mail delivery solutions for companies that have professional emailing needs. Clients include industry leading email marketing firms and agencies and the company is committed to both customer service and the development of leading edge technology. For more information, please visit www.optionsmedia.com.
About Customer Acquisition Network
Customer Acquisition Network, Inc. is an emerging leader in the results-based Internet multi-channel network business. Customer Acquisition Network was formed to build an integrated, multi-channel network that provides advertisers the ability to drive high-volume, high-quality customer leads and acquisitions, and refocus ad dollars quickly based upon ROI. For more information about Customer Acquisition Network, visit www.customeracquisitionnetwork.com.
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