LAS VEGAS, Nev. - November 27, 2007 - Las Vegas-based AbsoluteROI, a SellingSource company and an industry-leading provider of marketing database and list management solutions, today announced the launch of its Lead Enhancement Service powered by AbsoluteROI's Perpetual Marketing Database.
AbsoluteROI's innovative Lead Enhancement Service helps clients reach the right customers by automatically updating the lead information from its perpetual marketing database of over 100 million U.S. consumers. When these consumers move or change phone numbers, names, or email addresses, AbsoluteROI updates the permission-based entry automatically -- even with incomplete forms. AbsoluteROI's database is constantly updated via live feeds from numerous e-commerce websites.
Another benefit is that AbsoluteROI's Lead Enhancement Service allows clients to communicate with consumers on a multi-channel approach using the Company's extensive list of home addresses, home phone numbers, mobile phone numbers, and email addresses. This significantly increases the deliverability to potential customers.
"AbsoluteROI provides business with the ability to accurately reach consumers through multiple channels such as cell phones, SMS text messaging, and e-mail campaigns, which greatly improves the deliverability and increases clients' return on investment," said Tony Agresta, AbsoluteROI's Vice President.
"Our Lead Enhancement Service provides businesses with the most reliable, up-to-date leads to ensure an increase in response rates and the most effective use of marketing dollars," added Derek LaFavor, Chairman and Chief Executive Officer of SellingSource, AbsoluteROI's parent company. "We understand that success in direct marketing is primarily driven by the list, and ensuring the accuracy of the list has become increasingly challenging in this mobile, transient, fast-changing society."
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About AbsoluteROI
AbsoluteROI™, a SellingSource company, provides Integrated List Management Solutions specializing in data monetization for online and offline clients by improving response and conversions through the use of proprietary systems. For more information about AbsoluteROI, please visit http://www.absoluteroi.com.
About SellingSource
Founded in 1997, SellingSource develops technology-driven marketing solutions for the online marketplace. Its affiliated companies offer services such as online advertising, collocation and disaster recovery, inbound and outbound call centers, online data verification, sub-prime and stored-value financial products, software development and video production services. The firm's unique approach to corporate development ensures that each affiliate company remains focused on developing, selling and supporting customer solutions, while providing consistent infrastructure, leadership and financial stability to each company as it grows. For more information, please visit www.SellingSource.com.
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