LOS ANGELES – OCTOBER 24, 2007 – Traffic Marketplace, Inc., a premier online advertising company and unit of Connexus Corporation, today announced it has merged its core online display and affiliate advertising networks under a single, unified brand that offers advertising agencies, advertisers and publishers an expanded menu of online marketing technologies, platforms, creative executions and consulting expertise.
Online marketing solutions previously offered under the names Netblue Affiliate Network and eMarketMakers are now added to the complete solutions offered under the Traffic Marketplace brand, according to Calvin Lui, President of Traffic Marketplace and Chief Operating Officer of Connexus. Traffic Marketplace also unveiled a new logo and updated website (www.trafficmarketplace.com).
“Under a single Traffic Marketplace brand, advertisers, advertising agencies and publishers have access to our entire portfolio of flexible, performance-driven products and services,” Lui said. “We are putting together a complete set of execution capabilities with industry-leading technologies, enabling Traffic Marketplace to become the premier data-driven marketing platform for advertisers and publishers online.”
At a time when online advertising giants like Google and Yahoo! are moving to consolidate online advertising solutions, Connexus and its Traffic Marketplace unit are demonstrating industry leadership by anticipating and implementing similar changes with their clients and assets, said Lui. Aligning display and affiliate offerings under the Traffic Marketplace brand is the company’s latest step to reinforce its status as a premier online advertising solutions provider. In July, Connexus acquired a proprietary ad serving technology designed by AdModus that uses multi-variant targeting to help advertisers and publishers optimize their media spend and inventory. The AdModus ad serving technology also includes an advanced optimization engine that delivers highly targeted traffic to users based upon data-driven algorithms.
“For advertisers and publishers, the ongoing industry consolidation is ultimately about delivering the most flexible and comprehensive advertising solutions,” he said. “It’s not just about reach and scale—marketers and publishers are looking for a partner that brings together superior technology with marketing expertise across a variety of program executions. The end game is to deliver the right message to the right audiences at the right time, empowering superior results and greater relevancy. ”
The consolidated Traffic Marketplace reaches more than 109 million unique users, generates in excess of 30 billion advertising impressions each month, and delivers more than 20 million leads and customers a year through its performance-based display advertising, lead generation, co-registration, search and email programs.
About Traffic Marketplace
Traffic Marketplace, Inc., a Connexus Company, is a leading online advertising solution, providing full-service account management, creative execution, performance analysis, media planning and placement to maximize online advertising investments. Reaching more than 109MM monthly U.S. users online, Traffic Marketplace is one of the largest and most effective online media networks for advertisers and publishers. Traffic Marketplace will be exhibiting at ad:tech New York, November 5th and 6th at Booth #133. www.trafficmarketplace.com
About Connexus
Connexus is a premier online, performance-driven marketing platform, offering a diversified, multi-channel approach to connect advertisers with their target customers. Its innovative approach delivers scale, flexibility and performance to advertisers and publishers across a full spectrum of marketing vehicles, including display, lead generation, co-registration, proprietary consumer sites, search and email.
Connexus, founded in 1999, is the union of Vendare Media and Netblue. It is headquartered in El Segundo and Mountain View, Calif., with an additional presence in New York City. www.connexuscorp.com
Media Contact:
Ken Greenberg
Edge Communications, Inc.
818-990-5001
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