NEW YORK – AlmondNet (www.almondnet.com), a New York-based behavioral targeting advertising company, has signed a strategic partnership agreement with National Ad Force, a premier interactive online advertising sales company.
This partnership will allow National Ad Force to offer advertisers the opportunity to leverage AlmondNet’s Post-Search™ behavioral targeting purchase-intent data as a core component of their media placements. AlmondNet’s Post-Search™ behavioral targeting data on 10s of millions of cookied US and UK users in 40 highly-demanded segments will enable National Ad Force advertisers to deliver highly-targeted display advertising across a variety of sites based on users’ recently-demonstrated purchase-intent.
“Using AlmondNet’s behavioral targeting data, we’ve been able to offer our advertisers the ability to target the most relevant ads to their visitors,” said Tony Janowski, CEO, National Ad Force. “This will improve clients’ overall campaign performance.”
“Our accumulated behavioral purchase-intent data, proprietary technology, and media placement partnerships provide National Ad Force advertisers with the unique opportunity to deliver relevant ads based on users’ recently demonstrated purchase-intent, wherever these users go online,” said Roy Shkedi, founder and CEO, AlmondNet. “Moreover, as clicks originating from Post-Search™ behaviorally-targeted ads convert 5 to 10 times better than clicks from non-targeted ads, targeting users with Post-Search™ data is poised to deliver advertisers unprecedented value”.
About National Ad Force
National Ad Force is a leading online sales company representing some of the finest brands on the web. With headquarters in Chicago, and offices in Dallas, Detroit, Los Angeles, New York and Seattle, National Ad Force offers advertisers single site representation, expert sales executives and first class customer service from one of the most experienced management teams in the industry.
About AlmondNet
Founded in 1998, AlmondNet (www.almondnet.com) is a New York-based behavioral targeting advertising company. AlmondNet is an aggregator of behavioral data and a licensor of intellectual property and enabling technology for the delivery of behaviorally targeted ads. AlmondNet’s data, proprietary technology and operated network enable the delivery of ads to computer users based on their observed online behavior wherever they may be found, in a privacy sensitive manner. AlmondNet is a member of the Network Advertising Initiative (NAI).
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Contact:
Beth Schechner/Tiffany Guarnaccia
Trylon SMR
212/725-2295
Beth@trylonsmr.com/Tiffany@trylonsmr.com
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