LAS VEGAS, July 30, 2007: PartnerWeekly, a SellingSource.com company specializing in performance-based marketing, announced today that it has achieved a milestone in its strategy to diversify the base of sub-prime, consumer-targeted financial services offers available to publishers in the Company's worldwide online affiliate network. The Company has launched multiple offers in several new verticals, including auto finance, credit and prepaid cards, mortgage, student loan, and debt and credit repair.
"We made a very logical, strategic decision to expand our advertiser portfolio so that we can offer our publishers the most competitive and effective advertising programs targeting the fast-growing sub-prime consumer market," said Derek LaFavor, Chairman and Chief Executive Officer of SellingSource.com, PartnerWeekly's parent company. "There is a huge opportunity in this market for both advertisers and publishers."
"While our company was initially built around the cash advance sector of the market, we now can help our advertisers, via our publisher base, fulfill the full spectrum of financial services needs for sub-prime consumers," said Ronald Wagner, President of PartnerWeekly. "While building and launching these verticals represents one of our company's strategic milestones, the real focus now is continuing to grow to become a dominant player in the online performance marketing business for each and every one of these verticals."
Wagner said that the PartnerWeekly's strategic focus is to distinguish itself from competitors and work with advertisers to approach the sub-prime consumer uniquely. The Company has concentrated on helping those consumers identify the best financial services and products in the market that meet their financial needs and simultaneously help those consumers establish, grow, and enhance their credit. PartnerWeekly has taken these best-of-breed offerings and refined them into high-performing, relevant, and timely offers for the Company's well-established international affiliate base.
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