Los Angeles, CA – July 24, 2007 – Adknowledge announced today that second quarter conversions for advertisers increased as much as six percent from the rollout of an improved behavioral targeting system. Adknowledge, a CPC auction-style ad network, analyzes behavioral data in real time, uncovering interest and response patterns to deliver targeted advertisements more likely to match consumer preferences.
“Our company always strives to deliver the most relevant ads from our advertisers to end-users. We’ve collected behaviors on over two hundred million anonymous consumers, and our targeting technology is improving every month,” said Scott Lynn, CEO of Adknowledge. “Some categories have seen lifts over 100 percent, proving how effective our product is at increasing conversion probabilities. Combined with our click fraud protection technology, the BidSystem marketplace is one of the most profitable, proven and safest ways to advertise over the Internet.”
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com, an online marketplace in which advertisers seamlessly bid for traffic in websites, smaller search engines and email. Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally, publishers can display advertisements by integrating the AdStation® product line of solutions with their website, email list, or search engine. For more information about Adknowledge, please visit us at www.Adknowledge.com. To show Adknowledge ads within your website or email newsletter, please visit www.AdStation.com. To receive traffic for your website from the Adknowledge marketplace, please visit www.BidSystem.com.
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