June 19, 2007: iMedia Holdings, Inc., a privately held corporation consisting of Internet Advertising Group (IAG), Internet Media Affiliates (IMA), College EducationWeekly and LeadGen Media has changed its corporate name to IAG Interactive, Inc.
"The name change was made in order to avoid any further confusion between iMedia Holdings and other similar named corporations in the interactive industry," states Michael E. Weinsoff, CEO of Internet Advertising Group. "We chose IAG Interactive, Inc. to take advantage of the strong brand recognition of our flagship company, Internet Advertising Group."
Internet Advertising Group was founded by Michael E. Weinsoff in 2003 and is listed by South Florida Business Journal as one of the fastest growing companies in South Florida. IAG is a leading provider of performance-based online marketing solutions with 70+ categorically and demographically targeted websites offering numerous advertising platforms including customized CPL/CPA programs, advanced data collection, superior validation techniques and data transfer solutions.
CollegeEducationWeekly.com is IAG Interactive’s premier online education destination site boasting relevant content, unique and exclusive tools and resources and an abundance of information on the leading online colleges and universities. Potential students now have an all-in-one destination to meet their needs while advertisers are provided with the means to achieve their direct response and brand marketing objectives.
Internet Media Affiliates (IMA) is a performance-based, interactive network specializing in the implementation, management and optimization of affiliate programs. With a publisher base comprised of top-tier publishers, reaching millions of opt-in consumers in a variety of verticals, IMA caters to the goals of both publishers and advertisers and is backed by an experienced and dedicated team of online professionals.
LeadGen Media provides website hosting and database management for multiple performance-based mediums including co-registration media, cost-per-acquisition and performance-based networks.
According to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007, an increase by 26% increase over Q1 2006. Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
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