NEW YORK – April 13, 2007 – MediaTrust, Inc. today announced the MediaTrust Integrated Services Group (ISG). The ISG is a team of MediaTrust solutions specialists that analyze customer needs and make educated recommendations on ways advertisers, agencies and publishers can increase revenues by optimizing campaign effectiveness leveraging MediaTrust’s diverse portfolio of interactive solutions. MediaTrust is an ecosystem of innovative online media, advertising, and technology solutions consisting of Advaliant, a performance affiliate marketing network, Advario, a proprietary real-time contextual and behavioral ad targeting platform, leading-edge media delivery technologies and the MediaTrust ISG.
The MediaTrust ISG allows advertisers, agencies and publishers to work with MediaTrust solutions advisors and subject matter experts to experiment with different combinations of marketing vehicles and measure how the combination of different elements affects campaign performance. Historically, customers would commission several different vendors for each service. MediaTrust provides customers with a “one stop shop” approach, allowing customers to integrate different interactive channels and campaign pieces either together, or individually.
“The MediaTrust ISG marketing advisors operate similarly to the way financial advisors work to create the best customized plan to generate the highest returns for a customer based on each customer’s unique needs and objectives,” said
David Shteif
, managing director, MediaTrust ISG. “The advisor will review marketing objectives and recommend the right combination of online tools that will exceed expectations and maximize return on investment. The goal of the advisor is to think outside the box to make recommendations on integrated strategy, design, development and deployment across a range of new media that drive measurable results.”
The MediaTrust ISG offers the following services that can be used in isolation or as an integrated solution:
Search Engine Marketing and Search Engine Optimization: MediaTrust ISG advisors can help companies choose, test and optimize the most appropriate strategy for optimizing organic and paid search engine traffic.
Social Media Optimization:MediaTrust’s team of experts will determine the appropriate changes to make to optimize Web sites so they can be more easily linked to, more visible in social media searches and more frequently included in relevant posts on user-generated content vehicles such as blogs, podcasts and video content.
MediaTrust Media Services: ISG makes sure that online media is highly tactical and relevant to promoting products and services. The typical “one size fits all” approach is irrelevant today as it ignores the idiosyncrasies of the new, user-generated Web. MediaTrust believes that proper strategy must leverage the diversity of the Web by taking a highly customized approach to each client’s marketing needs.
Data Management Services: MediaTrust’s ISG can uncover new revenue streams and enhance revenue by pinpointing data sets that exist within the client marketing ecosystem. MediaTrust provides services around email list management, mobile data management and ways to monetize existing mailing addresses and phone records.
Mobile Marketing: MediaTrust allows advertisers, agencies and publishers to market directly to the handset, send short messages (SMS) to handsets with compelling offers, pre-qualify and quality-test all offers, ensure campaign compliance with all regulatory issues and integrate mobile offers into the Advaliant affiliate network.
“As marketing dollars continue to shift online, new media can be confusing for many marketing executives that have traditionally focused on offline or traditional marketing,” said MediaTrust CEO, Peter Bordes. “MediaTrust ISG helps companies optimize what they already have both on- and offline, and to identify which marketing channels will be most effective with their target markets. MediaTrust offers advertisers, agencies and publishers a single platform for the broadest range of online performance tools, combined with a team of specialists that recommend marketing strategies that will prove the most successful.”
About MediaTrust
MediaTrust (www.mediatrust.com) is an innovative interactive media, advertising and technology company comprised of Advaliant, a performance affiliate marketing network, Advario, a proprietary real-time contextual and behavioral ad targeting platform, leading-edge media delivery technologies and the MediaTrust Integrated Solutions Group. MediaTrust offers a ‘one-stop-shop’ for technology and services across all online marketing channels including: affiliate and search marketing, contextual and behavioral targeted advertising, lead generation, e-mail marketing, ad networks, mobile marketing, data management and Web publishing. MediaTrust’s experienced Integrated Solutions Group ensures that each media campaign is uniquely customized for each advertiser and publisher.
MediaTrust’s properties work seamlessly together to deliver real-time, relevant, and intelligent performance-based online marketing campaigns that create awareness, generate leads, drive sales, and retain customers.
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