Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer relationship management solution that enables them to use email to manage their customers across every stage of the lifetime sales cycle; from acquisition to retention and loyalty to cross-marketing, advocacy and beyond.
Datran Media works with many of the world's leading B2B brand marketers including household names in the consumer product, retail, financial services, publishing and media categories. The adLoyalty solution benefits both B2B buyers and sellers. For buyers, adLoyalty provides the potential to interact with the best business brands in the marketplace based on individual consumer preferences. adLoyalty helps sellers increase customer retention through more intelligent relationship management capabilities.
"Based on the results we've seen from the business-to-consumer (B2C) market using adLoyalty and the great demand from the B2B marketers for a solution that allows them to leverage the email channel for acquisition and retention efforts, we felt it imperative to expand our offering to cater to the B2B marketplace," said Sean O'Neal, chief marketing officer of Datran Media. "I'm also thrilled to announce AllBusiness.com Inc., a leading online resource for small to mid-size businesses, as one of the first B2B leaders to benefit from adLoyalty."
According to Ruth Stevens, president of eMarketing Strategy and the New York Direct Marketing Club, "Email is a killer app for B2Bs because buyers want to hear from their suppliers and they want information quickly. They want to do business with ease and email is an excellent medium for serving customers' needs."
A B2B thought leader, Ruth Stevens published a report entitled, "What's Working in B2B Marketing." To view, please visit this site.
If you or a colleague is looking to drive revenue from the B2B market, contact Datran Media today!
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