San Francisco, CA / October 16/ DMA06 Lashback, LLC, a provider of compliance and reputation services for senders and receivers of commercial email, announces the launch of CAN-SPAM Compliance Monitor. Together with LashBack’s signature compliance service UnsubMonitor, the expanded web-based service automates checking all major points of compliance for advertisers, ad networks, affiliates, agencies, publishers and ESP’s.
“Compliance is the foundation of best practices that shapes reputation and drives profits and deliverability,” stated W. Brandon Phillips, Co-Founder and CEO, LashBack. “We want to raise the bar for the entire industry creating safe opportunities for bigger brands to use acquisition and email and increase email’s share of advertising budgets.”
CAN-SPAM Compliance Monitor checks nine major compliancy points: suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe request 10 day rule, physical address verification, forged headers, subject line relevancy, from line accuracy, open relay sending and email address harvesting.
“CAN-SPAM Compliance Monitor is a huge first for LashBack to deliver for our industry,” added Eric Castelli, Co-Founder and CTO, LashBack. “Our mission is to provide accountability, control and visibility where none existed for our clients. The result is more revenue through a better understanding of how partners and affiliates perform in the real world; increasing compliancy, protecting brand and reputation, detecting fraud and better management of risk.”
LashBack chose DMA06 in San Francisco to launch CAN-SPAM Compliance Monitor because of the Direct Marketing Association’s continued commitment to “Responsibility and Results” two critical aspects of success in direct marketing central to LashBack’s mission.
W. Brandon Phillips and Eric Castelli co-founded LashBack, LLC, headquartered in downtown St. Louis, MO in 2003. LashBack was founded as a consumer product driven anti-spam company, which evolved into C2B data services providing actionable compliance and reputation information for a diversity of email marketing clients. One powerful concept for consumers –Safe Unsubscribe- now provides the real world data for the first CAN-SPAM Act complete compliance service offered exclusively by LashBack and select partners. Compliance and reputation mean deliverability and revenue.
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