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Partner Marketing

        

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Partner Marketing

by Elizabeth M. Lloyd

As e-mail, cell phone, and instant messaging have become ubiquitous in the workplace, the opportunities afforded by face-to-face communication have never been more important. Tony Venables, an economist at the London School of Economics, believes that businesses that thrive on face-to-face communications—commonly referred to as F2F—now account for a growing share of economic activity. According to an international survey conducted by RoperASW and TANDBERG, business professionals believe that face-to- face communications is the preferred form of communication for 12 of 18 business objectives. Compared to audio and web, people overwhelmingly say face-to-face communication: - builds high trust – 90% - is more personal – 87% - reduces confusion/misunderstandings – 81% - is easier to understand – 76% - makes negotiating easier – 75% - makes people more accountable – 75% - is better for detailed explanations – 71% - makes discussions more productive – 65% - enables quick decisions – 62% - makes it easier to transcend language/cultural barriers – 53% - is easier to remember – 52% Since the affiliate marketing industry is still a niche market, let’s all make an effort to meet each other personally. Soon enough, our f2f communication efforts will lead to loyal and profitable partner relationships. I have comprised a list of industry events I want to meet all of you at! Search Engine Strategies, NYC, February 28-March 3 AdTech, San Francisco, April 25-27 Affiliate Summit 2005, Las Vegas, June 13-14 AdTech, Chicago, July 11-12, 2005 Search Engine Strategies, San Jose, August 8-11 See you soon! Add to: Digg  |  Elizabeth M. Lloyd Director, Partner Marketing The YFDirect Network http://www.yfdirect.com e: Elizabeth@yfdirect.com

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