Online Banking Going Strong, but Still Seen as Risky
While online banking continues to become more prevalent, the general perception seems to be mixed. This stems from the fear of having critical information hijacked online, and the subsequent potential for unauthorized withdrawals from bank accounts.
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4 Ways to make Lead Generation Marketing Simple and Effective Now
Online lead generation is the fastest growing segment in online advertising. Lead generation is growing more than twice as fast as the online advertising market and, at last count, was valued in excess of $1.3 billion per year.
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What would Affiliate Managers tell us if they sat on Santa's lap?
It's the Holiday Season and Santa isn't the only one making his list and checking it twice. Networks and Merchants all over the World Wide Web are busy making their lists as well.
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Ballmer Clarifies Microsoft/Facebook Deal
In a firm declaration, Microsoft CEO Steve Ballmer asserted that the company “didn’t make a mistake” when it invested $240 million in a 1.6% stake in Facebook
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Ad Tech Party
Come and meet the whose who of the internet marketing industry and enjoy a night of entertainment.
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Digital Moses Invites You to ad:tech San Francisco - 20% Discount
As a partner of ad:tech, we would like to extend our preferred pricing to you, our valued colleague, with a super-saver discount of 20% off the current conference price. To lock in your 20% discount, register with Promotion Code: BRSFDC.
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Lead Quality: Are you throwing away good leads?
You are probably dismissing good leads in ways you never thought possible. The purpose of this two part article (part two coming next week) is to turn the spotlight on some of the most common problem areas for you to inspect and provide a solution to improve your lead quality.
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Saturday is Good for E-mail
Online marketing firm eROI recently reported that open and click-through rates for marketing e-mails in the U.S. were highest on Saturdays for the second quarter of 2006. This finding breaks the trend from prior quarters.
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Datran Media Acquires Skylist
Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services...
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Campaign Optimization
So your pay per click campaign is up and running, now what? After your campaign has been running for a while and the data has begun to flow in, the next step in effective pay per click management is...
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Increase Your Traffic For Free
Okay, you have your website and now you want more visitors. Don’t think you’re the only one, bub, but you can learn from the experience of others.
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A King Of Media: Want Stern - Pay Up!
While we’re using search marketing to bring the advertiser to the interested query at ICMediaDirect.com, our iconic locale, the Empire State Building, brings the outlandish to our doorstep. It wasn’t a man in an ape suit that startled me...
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Extraordinary Is A Good Word
Extraordinary is a good word. It’s a word that you call great people. I hardly ever call anyone something as special as “extraordinary”. The person must speak in person or through the phone with integrity, honesty, fun and professional enough...
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The $100 Drink of Water
The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were...
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The EcomXpo or the EconNogo
The EcomXpo was reported to be the largest eCommerce tradeshow ever. Over 5000 people “attended” and over 150 companies were represented with a booth/exhibit. Just like any other typical conference, the Xpo had booth prizes, eager representatives...
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Current And Upcoming Tradeshows
This is a comprehensive listing of current and upcoming tradeshows hosted throughout the world as they relate to the business of online advertising. Please email amendments to editor@dmconfidential.com
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State of the Union
The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising...
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PopUp Blocker Solution
Is PopUp Blocking Affecting Affiliate Earnings? Not anymore! There are products and services out there using DHTML to get the popup to pop. For example, “Instant Attention” is a service that you can use...
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Ten Ways to be a hero in the Co-Registration Space
As the Co-Registration space gets more and more crowded, one basic law continues to prove itself, over and over again: As any space gets more crowded, the amount of businesses giving said space a bad name will rise exponentially.
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Buy your way to the Top?
If you’re an SEO, you already know the importance of building relevant backlinks. For the layman who may have heard terms like backlink and pagerank being thrown around, but wasn’t quite sure what they meant:
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Designing For Your Demographic
When designing a website, one must take the intended audience into careful consideration. Whether the website is business-to-business or business-to-consumer the design will require a format which caters to the desired type of visitors...
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MSN Paid Search
MSN recently introduced MSN adCenter, what they call “the next generation online advertising platform from Microsoft…” The first product offering from adCenter is the MSN Paid Search solution, encroaching further on Yahoo! and Google’s PPC cash cow.
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Search Users Overlap, Results Do Not
Dogpile.com recently collaborated with researchers from the University of Pittsburgh and Penn State University to measure how much overlap and differences in ranking there are between search companies MSN, Google, Yahoo! and Ask Jeeves.
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Chicago Ad Tech - The "Deep" Dish
Ad Tech Chicago was a very well put together conference. The intimate size allows for more one on one time for deal making and exploring new businesses. I tend to find Chicago the most rewarding of the Ad Techs in terms of both deal...
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Chaos Theory
The flapping of a single butterfly's wing today produces a tiny change in the state of the atmosphere. Over a period of time, what the atmosphere actually does diverges from what it would have done
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Diabetes The Epidemic!
A diagnosis of diabetes can be overwhelming. You have to deal with new medications and/or the probability of daily shots of insulin, constant monitoring of your blood sugar and radical changes in diet. Eating anything containing sugar can disrupt...
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The Theory of Poker
"Every time you play a hand differently from the way you would have played it if you could see all your opponents' cards, they gain; and every time you play your hand the same way you would have played it if you could see all their cards, they lose."
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New Overture Guideline Affects Affiliate Marketers
Any good affiliate marketer’s (or business person's) main objective is to make the most money as efficiently as possible. Search arbitrage on a pay-per-click basis always carries the tradeoff between high volume general keywords and lower volume...
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Maturation of the Incentive Space
The affiliate incentives space is changing fast. The industry has already gone through its introduction stage, on to the tail end of its growth, and beginnings of maturity stage-- all in a matter of a few years. The concept started as...
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Efficiently Managing A Pay Per Click Campaign
Search terms and listings are the building blocks of a pay per click campaign. When performing a search, they are the words, terms or phrases that an Internet user types in to find a specific product or service.
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Developing a Successful Online Brand Protection Strategy
Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.
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Tempt Them With a Taste
In the early 1990’s, scientists at the University of California at Berkeley conducted an experiment on endurance involving Norwegian field rats. The rats were placed in a tub of water, where they were forced to swim till exhaustion and finally drowning.
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Priorities...
This industry is taxing… Let me just say that to begin my weekly rant. There are never enough hours in the day, days in week, or weeks in the month. I find that time races on and time not spent in front of my screen is money lost.
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The Fate of your Company
Many companies are still very much in the hunter-gatherer stage, where tasks necessary for survival such as reporting, data analysis, and even creating linking urls are all manual processes day in and day out. This doesn’t leave much resource fo
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Why In-House Affiliate Programs Should Watch Out When Using Rich Media
Have you ever been lured into clicking on a banner that is flashing, twitching, or shaking? These ads are made using Rich Media and although they get your attention, there can be a downside to using them with an in-house affiliate program.
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Why Are Christian Offers So HOT?
Market Segmentation is defined as targeting a specific group or audience and is vital for a healthy ROI. Notice how we see more “Christian” offers on the Net these days? From Christian mortgage to Christian debt consolidation to Christ
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Method to your Madness
What’s the method to your madness? I know for me, it’s relationship marketing. Here are five marketing methods guaranteed to help you grow profitable and satisfying partner relationships.
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Live Withs
I recently read Michael Ray’s The Highest Goal: The Secret That Sustains You in Every Moment and immediately started picking out points that I thought would be beneficial to all of you.
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How Authentication and Reputation will Impact Email Marketing
If your online marketing strategy includes email, you’re likely well aware of how spam filters can impact your results.
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Letting Go
How do you know which publisher to create a long and mutually beneficial relationship with? At what point do you cut your losses and move on?
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Karma Chameleon
Since I commute from San Francisco to Silicon Valley everyday, I ventured into the world of Books on CDs (only for a short while though- ADD at its finest).
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Claim your FREE* X!
Everyone in this industry has seen the last 2 years of online marketing following a trend of gathering leads by offering “free” goods.
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Are you dating your affiliate network?
With so many affiliate networks, publishers now have a broader selection of companies to work with, more campaigns to choose from, lower margins, higher payouts, and faster payment terms. When presented with all of these choices, how do you decide which o
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BLINK
At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of "The Tipping Point" (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences
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GOOD TO GREAT
One of my favorite books is Good to Great: Why Some Companies Make the Leap . . . and Others Don’t.
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January 2005 Tech Tip
SB 27 requires companies that do business with California consumers and share personal information with third parties, for marketing purposes, must provide consumers with a designated contact point where they can request an Information-Sharing Disclosure Notice.
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Ring. Ring.
Your partners are frequently put on hold and return calls are often delayed. The blinking AIM, MSN, or Yahoo IM messages are left unattended. Your affiliate sales/business development staff isn’t taking the initiative to resolve problems and you hav
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Partner Marketing
As e-mail, cell phone, and instant messaging have become ubiquitous in the workplace, the opportunities afforded by face-to-face communication have never been more important.
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The Symbolic Convergence Theory
Identify Common Goal (generate 3x more revenue month after month) + Discover Common Interest + Establish bond + Build rapport= Profitable, Long term relationships with your affiliate partners.
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Effectively Selecting Search Terms for Pay Per Click Campaigns
Choosing search terms is one of the most important aspects of a pay per click campaign. The right keywords can make or break any online advertiser’s campaign. Irrelevant keywords can result in low conversions and little exposure to the proper online audience. Therefore advertisers should consider relevancy, spelling, and length when choosing search terms to assure target traffic is directed to their site, increasing the chance of higher sales conversions from their PPC campaign.
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Search Engine Tips from a Search Engine Tracking Company
We chat with a lot of folks at KeywordMax. Some pretty interesting tips from smart search marketers have been revealed to us. We decided to share some of this wisdom.
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The Evolution of Cydoor Desktop Media
Building a successful company is no small accomplishment
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PR Insight…
So you've been charged with hiring a PR firm. Or maybe it's your first day in your newly created position of "PR Director" for your company
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Online Surveys and the Reg Path: A Successful New Media for Lead Generation
The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.
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Solo vs. Email Publications
When most people think of email marketing these days, they are more likely to think about the latest “Penis Enlargement” advertisement
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On Borrowed Time
Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.
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Complying with the Can Spam act
Have you read the actual text of the law or have you relied on some other person’s summary of the requirements?
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Adware future in the Gatekeepers hands?
On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.
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It’s All About Communication
Now that the industry has the CAN-SPAM Act to deal with, more communication then ever is needed, both technical and verbal. Therefore, let’s talk about building and maintaining relationships.
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