According to comScore, 32.4 billion videos were watched by 173.4 million unique U.S. Internet viewers in January, with the usual suspects leading the way.
Google Sites led the way with 12.8 billion videos, or 39.5 percent of the total seen during the month. Unsurprisingly, YouTube accounted for nearly 99 percent of all the videos seen on Google Sites.
YouTube recently unveiled an auto-caption feature to all users, in 50 languages. This feature piggybacks on the technology used for Google Voice Search.
Hulu, which recently lost “The Daily Show” and “The Colbert Report,” ranked second, with 903.1 million videos viewed in January, or 2.8 percent of the total.
Microsoft Sites followed with 491.8 million videos viewed in January, or 1.5 percent of the total, while Yahoo! Sites ranked fourth with 435.5 million videos, or 1.3 percent of the total.
Viacom Digital was fifth with 361.2 million videos (1.1 percent), followed by Fox Interactive Media with 293.0 million (0.9 percent), Turner Network with 283.2 million (0.9 percent), AOL LLC with 242.0 million (0.7 percent), Vevo with 226.1 million (0.7 percent) and CBS Interactive with 217.4 million (0.7 percent).
Google Sites also led the way in terms of most unique viewers with 136.5 million in January, with each watching an average of 93.9 videos during the month. Yahoo! Sites followed with 51.5 million viewers, each watching 8.5 videos, while CBS Interactive finished January with 41.2 million unique viewers, each watching 5.3 videos.
Fox Interactive followed with 40.5 million viewers (7.2 videos), while Hulu boasted 38.4 million viewers (23.5 videos).
Viacom Digital (38.0 million viewers, 9.5 videos), Microsoft Sites (36.1 million viewers, 13.6 videos), Facebook.com (32.2 million viewers, 5.2 videos), Vevo (32.3 million viewers, 7.0 videos) and AOL LLC (30.8 million viewers, 7.9 videos) rounded out the top 10.
YouTube boasted 135.4 million viewers who watched 12.7 billion videos in January, or 93.4 videos per viewer, according to comScore.
Tremor Media was the top online video ad network by potential reach of unique viewers in the U.S. with a potential reach of 86.0 million unique viewers, or 49.6 percent penetration. BBE followed with a potential reach of 78.3 million viewers (45.2 percent), while Advertising.com Video Network trailed with 77.9 million viewers (45.0 percent).
The rest of the top 10, in order, were: BrightRoll Video Network, YuMe Video Network, ScanScout Network, SpotXchange Video Ad Network, Break Media Network, TidalTV and Adconion Video Network.
BrightRoll Video Network finished January as the top ad network in terms of actual reach, with 27.2 percent penetration.
Sources:
http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
http://www.pcworld.com/article/190856/youtube_offers_autocaptioning_to_all_users.html
http://news.cnet.com/8301-27076_3-20000119-248.html
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