According to recent figures released by AdMob, smartphones running on the Android operating system are accounting for a growing share of smartphone ad requests.
In January, smartphones running the iPhone OS accounted for 47 percent of ad requests across AdMob’s network, reflecting a slight uptick from 46 percent in December, but a dramatic fall-off from 55 percent in November.
Meanwhile, Android devices accounted for 39 percent of ad requests in January, up from 36 percent in December and 27 percent in November.
RIM OS (which runs on BlackBerry devices) accounted for 7 percent of smartphone ad requests in January, down from 9 percent in December and 10 percent in November.
Windows Mobile OS accounted for 2 percent of ad requests in January, down from 3 percent in December and 3 percent in November.
However, the share of ad requests from the iPhone OS is bigger than the 47 percent figure shown above.
“In January, iPod Touch devices accounted for 20.8 percent of all ad requests across AdMob's network, compared with the 23 percent accrued by the iPhone,” notes Jack Marshall at ClickZ. “That data suggests the iPhone OS -- on which both the iPod and iPhone run -- ultimately accounts for a far greater portion of ad requests when compared with the Android OS.”
AdMob also found that while 50 percent of iPhone users and 35 percent of iPod Touch users purchase at least one app per month, just 21 percent of Android users do the same. Twenty-four percent of WebOS (Palm Pre, Palm Pixi) shell out dough for apps at least once a month.
Overall, iPhone users download 8.8 apps per month, 1.8 of the paid nature and 7.0 of the free nature. iPod Touch users download 12.1 apps per month, with 10.5 free and 1.6 paid.
Android users download 8.7 apps per month, with 7.6 of them free and 1.1 paid for. WebOS users download 5.7 apps per month, with 5.1 free and 0.6 paid.
Another interesting finding is that 16 percent of iPhone users plan on buying the iPad within the next six months, followed by 11 percent of WebOS users and 6 percent of Android users.
Sources:
http://www.clickz.com/3639606
http://www.phoneplusmag.com/hotnews/apple-users-twice-as-likely-to-pay-for-apps.html
http://www.mobilemag.com/2010/03/01/google-android-app-downloads-catching-up-to-iphone/
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