While he may not be the youngest journalist on the block, Charlie Rose, 66, along with his staff, are showing an understanding of the power that can be harnessed on the Web.
CharlieRose.com is set to see a redesign in the near future. Currently, the site offers an extensive video archive of the journalist’s many interviews over the years. It allows users to comment on videos, and enables users to sort videos by various attributes.
While the site is sufficiently engaging as it is now, there is still much room for improvement.
Charlie Rose Inc., Rose’s production company, is well aware of this and is promising a revamp that will enable “people to get straight to the content,” according to Matt Rutherford, producer of the show.
There are plans in place to launch Rose’s content into the mobile realm as well. Rose, an iPhone user, seems to be in a prime position to blaze a trail that has yet to be mastered.
Rutherford also indicated that the show understands the importance of metadata to the content’s chances of establishing a more prominent presence on search engines’ results pages.
While the company has staffed editors to handle the initial metadata tagging, the Web site also plans to offer a space where viewers can lend a helping hand by adding metadata information to clips.
Ads, of course, will be a factor in the equation. Videos will have embedded ads from advertisers who are related to the content within. Compilations of video clips will also be made available for relevant advertisers to sponsor.
Videos on CharlieRose.com will also be made available on third-party online video destinations.
Source:
http://www.informationweek.com/news/management/interviews/showArticle.jhtml;jsessionid=GIEOKCR3ES04SQSNDLPSKHSCJUNN2JVN?articleID=210700312
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