According to the most recent figures released by comScore Video Metrix, more than 10 billion online videos were viewed in the U.S. during February 2008, a 3% increase compared to January. (It should be noted that February had 29 days, compared to 31 in January.) This was a 66% increase compared to February 2007.
As has been the trend, Google Sites led the way with 3.6 billion videos viewed on its properties, giving it a dominating 35.4% market share. This was a 1.1% gain compared to January. YouTube.com was where 96% of Google videos were viewed.
Fox Interactive Media was a distant second with 586 million videos viewed on its properties, giving it 5.8% of the market. Yahoo! Sites were third with 293 million videos viewed on its online properties, giving it a 2.9% market share.
Microsoft Sites (2.9%), Viacom Digital (2.2%), Time Warner – Excluding AOL (1.3%), Disney Online (1.3%), AOL LLC (1.1%), ABC.com (1.0%), and Comcast Corporation (0.9%) rounded out the top 10 list for February.
Google Sites also led the market in terms of total unique viewers, attracting 81.8 million viewers in February. Each of these viewers spent about 109.4 minutes watching online videos on Google online properties during February.
Fox Interactive Media was second, with its 55.7 million viewers spending about 10.9 minutes watching online videos on its Web properties. Yahoo! Sites (37.1 million/16.6 minutes), Microsoft Sites (27.1 million/18.8 minutes), and Time Warner – Excluding AOL (21.3 million/14.6 minutes) rounded out the top five.
Viacom Digital (21.3 million/29.3 minutes), AOL LLC (21.0 million/7.3 minutes), Disney Online (13.2 million/10.3 minutes), ESPN (7.2 million/22.5 minutes), and ABC.com (7.0 million/51.2 minutes) rounded out the rest of the top 10 list.
In February, approximately 134.7 million viewers watched online videos, spending an average of 203.8 minutes partaking in this activity. This equated to 72.8% of the total U.S. online audience.
The average online video lasted 2.7 minutes, while the average online video viewer watched 75 videos, according to comScore.
Hitwise indicated that YouTube held 73.18% of the market in March 2008, a 32% increase from its 55.28% market share during March 2007. MySpaceTV was second with 9.21% of the market in March, reflecting a 48% decline from its 17.73% market share in March 2007. Google Video was third on the list with 4.06% of the market (52% decline), followed by Yahoo! Video with 2.16% of the market (18% decline), and Break.com with a 1.82% share (16% increase).
Break.com is also the top independent online video Web site. MetaCafe (0.98% market share in March), Daily Motion (0.96%), Veoh (0.93%), and Blinkx (0.58%) rounded out the top five.
Sources:
http://www.comscore.com/press/release.asp?press=2190
http://hitwise.com/press-center/hitwiseHS2004/
us-visits-to-youtube-14042008.php
Jason Hahn
e: jhahn221@gmail.com
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