by Jay Weintraub
|
In her opening keynote address at Affiliate Summit, Anne Holland of Marketing Sherpa, said that affiliate marketing bounties and commissions will reach $6.5 billion in 2006, or roughly 40% of projected 2006 online advertising expenditures. As she writes on Marketing Sherpa yesterday, “This (number) includes retail, personal finance, gaming and gambling, travel, telecom, 'Net marketing' education offers, subscription sites, and other lead generation, but it does not include contextual ad networks such as Google AdSense.” Assuming 30% margins for the advertisers, which collectively seems a bit low, her prediction indicates that affiliate marketing will generate more than $9 billion dollars in revenue, more than half of the projected Internet advertising revenues for 2006.
This year’s projected $6.5 billion in commissions represents a more than four-fold increase over the $1.5 billion the Marketing Sherpa team came up with in January of 2005. And, if accurate means this year’s tradeshow attended by roughly 1500 should see multiples more in future incarnations. The trouble for those like me in the audience, ones with an ad network and lead generation background, is trying to understand exactly what affiliate marketing is. If Affiliate Summit is any indication, affiliate marketing consists of the following - technology solutions, big brands’ merchant programs, traditional webmasters, organic search traffickers, ppc arbitragers, lead generation, and a large email undercurrent.
Unlike Ad:Tech, noticeably absent from Affiliate Summit are companies like Fastclick (part of ValueClick), Advertising.com, Specific Media, Undertone Networks, Casale Media, Revenue Science, Tribal Fusion, and the one for whom I represent, Revenue.net. These are the major display ad networks, the largest doing tens of millions monthly in revenue. Also absent from the show were the search engine marketing companies, i.e. those that offer large and small businesses in-house, ASP, and fully outsourced solutions for managing their presence on the major pay per click engines. Many of these companies focus on arguably the most technologically and algorithmically difficult piece, bid management.
At first glance, it might make sense for display ad networks and search engine management companies to display at Affiliate Summit. Those in attendance have traffic for which they need ads, as well as place ads on engines for which they could benefit by doing it more efficiently. The reason they don’t is that, at its core, affiliate marketing has a decidedly traffic-centric bias. Those displaying at Ad:Tech, SES, and OMMA, for example, don’t mind meeting publishers, but their target audience is certainly not traffic generators; it’s advertisers. Affiliate marketing on the other hand is really about the affiliate and what those who want to service them need. And, it’s with this lens that has a traffic bias that we can evaluate the pieces that comprise affiliate marketing - technology solutions, big brands’ merchant programs, traditional webmasters, organic search traffickers, ppc arbitragers, lead generation, and a large email undercurrent.
Affiliate marketing is part technology solutions, because many of the companies that want to work with third party traffic are ones that are either too small to create such a solution themselves or so large that doing so not only requires too much bureaucracy but ultimately a poor allocation of resources. As a result, companies such as Linkshare and Commission Junction exist to offer them just what they need to do. For many of you, who have spent time in internet marking but away from affiliate, the thought of a gatekeeper for offer management seems inefficient and limiting, unless that gatekeeper has guaranteed access to traffic. In part two we will discuss in detail the additional components that make up affiliate marketing.
Jay Weintraub
Director of Market Strategy
Revenue.net
http://www.revenue.net
e: jweintraub@revenue.net
http://www.repvine.com/members/jayweintraub/
|
Share your Comments
Yes there is allot of ways to make money this is one good but labor intensive way.
Posted by: marsel
Date: December 06, 2007
URL: http://www.creditcardoffersweb.com
198310
Compare and choose the best credit card offers Online for your financial needs at ChooseCreditCards.com. Top Rated Accept Credit Cards furthermore Credit Card Offers Sites. Find best business credit cards, student credit cards , rewards credit cards and more.
Posted by: jake
Date: December 06, 2007
URL: http://www.choosecreditcards.com/
198311
At IncentReward Network, we provide quality traffic to our advertisers through our vast affiliate base. Affiliates and Advertisers can both enjoy quality service and customer support with dedicated account managers.
Posted by: Affiliate Network
Date: January 07, 2008
URL: http://incentreward.com
200470
affiliate marketing bounties and commissions will reach $6.5 billion in 2006 WAW! I WILL GET IN AS ASAP
Posted by: Apply for a Credit Card
Date: January 19, 2008
URL: http://www.creditcardoffersweb.com
200963
Affiliate Marketing IS HERE TO STAY!?
Posted by: Hugo
Date: February 28, 2008
URL: http://www.creditcardoffersbank.com
202455
huge discount tire web site. You will save your money for your next tires
Posted by: andy
Date: March 29, 2008
URL: http://www.discounttire.com
205202
XpressMats provides the highest quality logo mats with incredible turn around time. Most mat orders are shipped in less than 4 business days.
Posted by: Logo Mats
Date: November 02, 2008
URL: http://www.xpressmats.com/custom_mats.asp
227306
Choose from one of over 400 different calibration label templates and design your own custom calibration label for free. Our own mission is to make it easy to find and order the right calibration label for your organization.
Posted by: Calibration Labels
Date: November 02, 2008
URL: http://www.qclabels.com
227307
Choose from an array of date stamps, logo stamps, address stamps and signature stamps. Our self-inking date stamps work and feel as great as they look. Order Today and get Next day delivery!
Posted by: Date Stamps
Date: November 02, 2008
URL: http://www.xpressstamp.com/departments.asp?deptid=stamp-dater
227308
Create custom tabs online with our easy to use tab wizard. Fully-automated system reduces time and eliminates typesetting mistakes. Custom tabs are delivered overnight.
Posted by: Custom Tabs
Date: November 02, 2008
URL: http://www.xpresstabs.com
227309
Link building & Link Submission Services to Improve link popularity. Improve your Google page rank and search engine ranking with our advanced link building services.
Posted by: Link building Services
Date: December 22, 2008
URL: http://www.downloadfreesoftwares.net
238099
Play Scratch Cards for Fun or for Money. Variety of Scratch Off Cards and Tickets for your Selection. Get a Chance to Win Real Money and Great Prizes by Playing our Unique Scratch Off Games.
Posted by: Online Scratch Cards & Scratch Off Tickets
Date: January 15, 2009
URL: http://www.treasureonnet.com
240933
Canada Business Directory, Canadian Business & Online Yellow Pages CDNPages. CDNpages is the largest Canadian business directory providing you categorized business listings. Add free business to Canadian yellow pages.
Posted by: Canada Business Directory
Date: January 15, 2009
URL: http://www.cdnpages.ca
240934
Find all type of Govt. Jobs & Other Jobs
Posted by: Governmenet Jobs
Date: February 09, 2009
URL: http://indiajobschannel.blogspot.com
241088
http://eltc4tacric.com/bobasdeldro.html c4terlivar
http://www.field_homepage.com
241401
If You Are Tired of Wasting All Your Money on Online Advertising for Your Websites… “Discover the Proven and Simple Methods Used By the Pros to Get 100% Free Online Advertising Traffic Your Website!” It does not matter if your looking for just a couple of hundred extra hits a month or to pump your website full of as much traffic as you possibly.
www.onlineuniversalwork.com
Posted by: davidbaer
Date: January 11, 2010
URL:
241596
Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
www.onlineuniversalwork.com
Posted by: ridwanzero
Date: January 11, 2010
URL:
241598
Here is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate marketing. There is no magic potion. If there is no traffic, there are no profits. Don’t worry, if you haven’t got hordes of visitors, even a few visitors will do initially. Once these visitors start trickling down the web drain, you can place banners and advertising in appropriate places to get the results. A good affiliate marketer doesn’t care about the number of clicks but on the average number of clicks per visitor.
Such techniques, slowly but surely brings success. And with it comes a potential for much higher rewards
www.onlineuniversalwork.com
,
Posted by: davidbaer
Date: January 23, 2010
URL:
241620
I will recommend not to hold off until you get enough cash to order different goods! You can take the
loan or just college loan and feel fine
Posted by: CLARICENELSON
Date: March 11, 2010
URL: http://www.lowest-rate-loans.com
241668
It requires a long time to learn papers writing skills. But under some circumstances, different people are lack of time. If you really are willing to save time and money and get the premium quality do my essay request, you would search for the modern term papers writing service and buy writing paper right there. After that, your university success is gained.
Posted by: write my paper
Date: April 02, 2010
URL: http://www.supremeessays.com
241698
Its very captivating case to construct a analyze about this... I hunted for at sparse online paper magazines to determine where desirable to spend your dollar and get essays. After selecting papers on assignment I had each paper graded by one of my judges. But when the custom paper came back from custom term paper service, it was all I'd searched for. If I were a just slightly insignificant person, I might be desiring by this service.
Posted by: term paper
Date: April 04, 2010
URL: http://www.primeessays.com
241702
I apprize your data referring to this post. I just wanted say that I have not look at such kind of talented dissertation writer before this time. Have you a chance compose the truly great thesis writing or thesis examples?
Posted by: dissertation
Date: April 09, 2010
URL: http://www.topthesis.com
241706
Share your Comments
Digg 
