Online Video Ads Growing, but Will They Get Smarter?
Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark...
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Social Media Optimization
Two months ago Rohit Bhargava wrote an entry on his blog about the five rules his firm uses to socially optimize a site. This article is credited with pushing Social Media Optimization (SMO) to the forefront of our industry.
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Video Primer Part 2
The world of online video includes a number of facets - from content for sites, as content for download, to ads that can appear on content and ads that appear before and/or after other video content. When most people say video...
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YouTube Good with Warner, Bad with Universal
On Monday, online video giant YouTube announced that it had inked a deal with Warner Music Group on Sunday afternoon that would allow both parties to share the advertising revenue derived from Warner’s videos. The deal...
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Marketing to the MySpace Generation & The Economics of Social Networking
Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by ...
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SPOTLIGHT ON…Tanya Alvarez and Michelle Luba from ConnectingMoms
Meet Michelle Luba and welcome back Tanya Alvarez.
Find out about ConnectingMoms.
Learn about the potential of social networking sites and gated communities.
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Pepsi, Motorola, and Yahoo! to Offer Video Ringtones
Yahoo! has always had a strong desire to offer its users an increasing amount of unique content, and they seem to have found a niche that has been virtually untapped thus far. The trio of Pepsi, Motorola, and Yahoo! Music will soon offer...
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ABC Unveils Full Streaming Episodes for Free
Last month, ABC announced that they would be offering streaming full episodes of four of its most popular shows as part of its two-month trial. The trial began on Monday, May 1, and will offer users streaming episodes of...
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Vloggers: Be Your Own Scorsese
From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at
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