Males Are Hardcore, Females Are Casual
Popcap.com, a Web site that makes various online games available to users, noticed that the vast majority of its worldwide users were female. The precise split was 76% female and 24% male. Apparently, this is not an aberration, but...
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Video Game Ad Spend to Reach $1.9 Billion by 2011
According to a recent study released by eMarketer, worldwide video game advertising spending will grow at a compound annual growth rate of almost 23% to reach $1.938 billion by 2011. This figure was $692 million in 2006, and...
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