Video

YouTube, Hulu and VEVO Lead All Online Video Destinations in December
According to Nielsen, YouTube led all online video destinations in the U.S. in December when it came to the number of unique viewers it drew and the number of total streams. However, Netflix engaged its viewers for the longest average time. More...

U.S. Video Viewers Spent 5 Hours and 23 Minutes Watching Online Videos in November
According to Nielsen, YouTube was the online video destination with the most unique viewers and total streams in November, while Netflix boasted the most time per viewer. More...

Hulu Holds Its Lead as the Top Online Video Ad Property in October
According to the latest figures from comScore, Google Sites remains the top U.S. online video content property, while Facebook gained significant ground to finish at No. 2 in October. Hulu remained the top online video ad property. More...

Mid-Roll Video Ads Boast the Highest Completion Rates
Auditude released its "Auditude Video Monetization" report, which looked into how content type, length of video stream, ad format and placement affect viewers' response to video ads. The company researched a sample of more than 11 billion ad impressions through its video ad serving platform. More...

Digital Video Advertising to Increase by 25% This Year, But Barriers Remain
In its 2011 Advertiser Intelligence Report titled "Digital Video Advertising: Removing Barriers Equals Greater Opportunities," Casale Media shares the findings of research conducted by Advertiser Perceptions in October that got responses from more than 150 media buyers, managers and planners at... More...

Nearly 6.9 Billion Video Ads Were Viewed in the U.S. in September
According to comScore's U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property. More...

Hulu Ad Swap Drastically Improves Recall, Brand Favorability, Purchase Intent and Stated Relevancy
The Interactive Advertising Bureau (IAB) examined the effectiveness of Hulu Ad Swap, which enables users to instantly swap out of a video ad they're watching for one that's more relevant. The findings were very favorable. More...

VEVO and Warner Music Are the Top YouTube Partner Channels in August
According to new official metrics unveiled by comScore, VEVO was the top YouTube partner channel in August. Meanwhile, Google Sites remained the top U.S. online video content property, while Hulu led the way in terms of video ads viewed. More...

In-Stream Mobile Video Ads Are More Effective Than Online Video Ads
Rhythm NewMedia's "Q2 2011 Rhythm Insights" report shows that in-stream mobile video ads are markedly more effective than traditional online video ads when it comes to completion rates. Also, though iPads account for just a fifth of Rhythm NewMedia's user base, the tablets account for twice that proportion of... More...

Facebook Is the No. 3 Video Property in the U.S. in July, Which Saw a Record- Breaking Number of Viewing Sessions
The latest data on the U.S. online video landscape from comScore are out and they reveal some interesting findings, including a brand-new list of the top YouTube partners. Facebook is now a top-three U.S. video property, while some niche YouTube partner sites show strong levels of engagement. More...

Choice-Based Advertising: 15% Increase in Views Year-Over-Year
Choice-based video advertising campaigns generated nearly 600 million views in the second quarter of 2011, according to Visible Measures. T-Mobile and Dirt Devil were among the companies to boast successful campaigns during the quarter. More...

Americans Watched 4.6 Billion Video Ads in May, With Hulu Leading the Way
Recent figures from comScore show that American viewed 4.6 billion video ads in May. Google Sites led all video properties in terms of unique video viewers, while Hulu led the way in terms of video ads viewed. More...

Long-Form Content Has the Highest Video Ad Completion Rates
According to a report from FreeWheel, which helps entertainment companies scale and syndicate their content, online video consumption seems to be a nice complement to linear television viewing and doesn't eat into primetime viewing. Also, long-form content sees the highest video ad completion rates... More...

AOL, CollegeHumor See Big Gains in Online Video in April
According to The Nielsen Company, more than 141 million unique viewers watched online videos in the U.S. in April, up 1.9 percent from March. AOL Media Network and The CollegeHumor Network were among the big winners. More...

Budgets Rapidly Increase for Online Video
According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets. More...

Mobile Video Advertising Rose 36% in Q1 2011
According to the latest figures from Rhythm NewMedia, a mobile video ad network, mobile video advertising surged by 36 percent in the first quarter of 2011, with in-stream video ads outperforming all other video units. More...

Spend on Digital Video Advertising Set to Rise 22% in the Next 12 Months
A survey recently released by the Interactive Advertising Bureau (IAB) shows, among many things, that advertisers see audiences respond better to digital video advertising (DVA), and that online video is seen as more trackable, targetable and less expensive. More...

In-Video Ads Boast Engagement Rates 7 Times Higher Than Those of Rich-Media Display Ads
AdoTube, an in-stream/in-video ad platform, recently shared its In-Video Format Index for the fourth quarter of 2010. Among the findings were that in-video ads have significantly higher engagement rates and click-through rates than rich-media display benchmarks. More...

Google, the Largest Online Video Property in February, Plans to Broker Video Ads
Google is creating a video marketplace within its DoubleClick Ad Exchange, according the company's vice president of product management. This would mean that Google would become a middleman for selling ads on the Internet, similar to what it does now for display ads. More...

Online Video Usage and Video Advertising Rising
Online video continues to surge, not just for the number of unique viewers, time spent watching video and the number of streams, but for the percentage of time spent consuming video advertising. More...

Online Video Viewers Pay More Attention to Ads Than TV Viewers Do
According to a recent report released by YuMe, a video advertising technology company, marketers who are not in on the online video boom are missing out on a "tremendous opportunity." More...

Mobile Video Has Higher Retention Rate than Online Video
Rhythm, a mobile video ad network that served an average of 535 million content views in the fourth quarter of 2010, recently released its "Mobile Video Advertising Report: Q4 2010." More...

More Video Ads Are Delivered to Viewers in November
According to the latest figures released from comScore, more video ads were delivered to U.S. online video viewers in November compared to October. Online video ads are also reaching a bigger portion of the total U.S. population. More...

Social Video Advertising Crashed the Party in 2010
2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011. More...

Hulu Serves Up the Most Online Video Ad Impressions Ever in October
According to the latest numbers from comScore, Google Sites led all online video properties in terms of unique viewers in October, while Hulu showed the most video ads during the month. More...

Mobile Video Ads Get Better Engagement than Online Video Ads
According to the latest Mobclix Index, mobile video ads outdo online video ads in terms of engagement, and impressions on the Android platform continue to surge. More...

Facebook, Twitter Provide Most Engaged Viewers for Online Video Content
According to a recent quarterly report from Brightcove and TubeMogul, online video streams from newspaper sites ballooned in the second quarter of the year, while streams from magazine, music label and artist websites slowed. More...

Facebook is the Third-Biggest Online Video Property; 10% of Videos Viewed in July Were Ads
According to the latest stats from comScore, Facebook has vaulted itself into the third spot on the list of the top U.S. online video properties in July. When ranked by video ads, Hulu reigned supreme. More...

Pre-Roll Ads Most Popular Format, Twitter Delivers Most Engaged Online Video Viewers
According to a new data released by TubeMogul and Brightcove, newspaper and magazine publishers get the highest online video viewing completion rates, while 35 percent of respondents said in-stream video ads produced the most revenue for their media businesses compared to other ad formats. More...

Hulu Takes a Step Back, Vevo Sees Big Growth in Online Video Viewership
While Hulu had a fairly bad month, Google held its leadership position in the realm of online video and Vevo gain a whole bunch of viewers in April, according to comScore. More...

CBS has Great Month for Video in March, YouTube, Hulu Continue to Lead
The online video arena can be cut and viewed from many angles, so it comes as no surprise that YouTube, Netflix and Hulu can all be seen as leaders. More...

Online Video Ads Work Better Than, Enhance TV Ads
According to Nielsen, online video ads perform better than TV ads on all four major metrics, but that doesn't mean that advertisers should ditch the traditional small-screen format altogether. More...

Online Video Viewers are Early Adopters
A recent bit of research released by GigaOM Pro found that a big chunk of online video viewers are younger and tend to be early adopters of new technologies. More...

Stocking Stuffers from DMConfidential
Twas the night before Christmas, when all through the house, Not a creature was stirring, except for the click of a mouse. The stockings were hung by the chimney with care, In hopes that DMConfidential soon would be there. More...

Users Spending More Time Watching Online Video, Less Time With Mobile Video
According to a recent “Three Screen Report” released by Nielsen, the television remains far-and-away the biggest draw of any video format, while online video and DVR continues to grow in popularity. More...

CPA Boys - no sleep at ad tek (A parody)
It is that time of year, one of reflection and thanks. This thanks is for you, our readers and sponsors who make DMConfidential possible. Happy Thanksgiving. More...

YouTube, Hulu Attract Record Audiences in September
Google Sites kept above the online video fray yet again in September, finishing the month with more than 40 percent of online videos watched by U.S. viewers, according to comScore. More...

YouTube Top Online Video Brand, Hulu Second in September
According to the latest Nielsen report on online video, the total number of streams in September increased by nearly 25 percent year-over-year while YouTube beat out Hulu as the top online video brand. More...

More Than 10 Billion Videos Viewed on Google Sites in August
According to a recent report released by comScore, a record number of online videos were viewed in August as Google Sites accounted for nearly 40 percent of them. More...

Mobile, Online Video Ads to Buck the Downward Trend in 2009
Google was both the top parent company and the top Web brand in June, according to Nielsen Online. More...

Online Video Viewership Rises in UK
The number of online videos viewed in the U.K. in April rose 47 percent compared to the same month in 2008, according to comScore Video Metrix. More...

Google Wins May Without Bing in the Mix
Google unsurprisingly took the lion’s share of the U.S. search market in May, but will Bing’s popularity take a bit out of the search giant’s piece of the pie in June? More...

France is the Biggest Illegal Video Downloading Offender
According to a recent study released by Futuresource Consulting, 8 percent of consumers in the U.K., France, Germany and the U.S. admit to downloading content illegally from file-sharing sites. More...

Hulu Rises, Hurts YouTube with ABC Deal
Last week Hulu scored a big win when The Walt Disney Company announced its plan to claim a 30 percent stake in the successful online video destination. More...

YouTube Still Top Online Video Brand, Hulu Grows
According to recent figures released by Nielsen Online's VideoCensus, online video usage grew across the board, with YouTube continuing its dominance in the market. More...

‘Lost,’ ‘SNL’ Most Popular Streamed Entertainment TV Programs
A recent report released by the Nielsen Company shows that “Lost” on ABC.com lured the most unique viewers in December, making the show the top among all online broadcast television network entertainment programs streamed from tagged Web sites and embedded network video players. More...

Online Video Ad Spending Still Growing ... Slower
According to the expectations of AccuStream iMedia Research, online video ad spending will grow 22.5 percent in 2009. More...

Retailers Look to Expand Video, Cut Podcasts
Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment. More...

Google, Electronic Arts Win December
According to the most recent figures released by Nielsen Online, Google was the top parent company while Electronic Arts Online was the stickiest brand online in December 2008. More...

US Online Video Viewers Watch 34 Percent More Videos
In November 2008, U.S. Internet users saw nearly 12.7 billion online videos, reflecting a 34 percent increase compared to the same month during the previous year, according to comScore Video Metrix. More...

Hulu Gaining on YouTube
YouTube is better known than Hulu, it's been around longer and it boasts almost 14 times more users, but Hulu is on track to rake in just as much revenue as its forerunner in 2009. More...

Online Video Viewership Grows as CPM Rates Could Decline
ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year's figure. More...

IMDB Adds Video
On Monday, IMDB.com added video content to its movie database Web site. The Amazon-owned online destination will offer over 6,000 videos, including movies and television shows, at no cost to users. More...

YouTube Mobile Sees Ads
While the traditional YouTube site hasnâ€™t exactly reached monster status in its advertising rakes, Google seems to think itâ€™s about time to dip their toes into the water in the mobile advertising realm for its wildly popular online video site. More...

Pre-Roll Video Ads Get Good Responses
A recent study conducted by Break Media in conjunction with advertising technology provider Panache shows that pre-roll and overlay video ads shown online are engaging viewers quite well. More...

TV Still Going Strong
While online and mobile video consumption is on the rise, traditional TV viewing seems to be unhindered by their counterparts’ growth, according to Nielsen Online More...

Hulu Cracks Top Online Video Properties List
Google (thanks mostly to YouTube) and, to a lesser extent, Fox Interactive Media have been the two dominant forces in online video in recent memory More...

2013: More Than One Billion Online Video Viewers
A recent report released by ABI Research expects the number of viewers who watch videos on the Web to reach at least one billion in 2013, which would entail the current population of online video viewers to nearly quadruple. More...

Google Sites Still Dominates Online Video
Google's dominance in online video seems to be as sure as its dominance in the search realm, if not more so. More...

Obama Wins in Online Video
According to recent figures released by Nielsen Online, presidential candidate Senator Barack Obama has a healthy lead in the battle taking place in the realm of online video. More...

Google Leads Online Video Market
According to the most recent figures released by comScore Video Metrix, more than 10 billion online videos were viewed in the U.S. during February 2008, a 3% increase compared to January. More...

Online Video Cools Off in January
The latest figures released by the comScore Video Metrix service shows that while online video in general cooled off in January from its record setting December numbers, Google video sites still held onto its commanding lead in the U.S. market. More...

The Future of Online Video Advertising - CPA
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. More...

YouTube Upgrading to Higher Resolution
While other video sharing sites, including Vimeo, Dailymotion, and the recently shuttered Stage6, have offered high quality videos, YouTube has not made any visible headway towards that end until recently. The popular online video destination was recently found to be tinkering with the quality of some of its videos. More...

The Writer's Strike... Out?
Last week, amid the hubbub over Microsoft wanting to take out Yahoo while Yahoo looked for another date to the prom, the strike between members of the Screen Actors Guild and the studios officially ended with... More...

Google Search Results With a Side of Video Ads
As search results are incorporating more images and videos, it seems logical enough that the same should happen for those text ads that appear beside these results. Google has begun testing this notion this week, though not many users will notice it. More...

Writer’s Strike Helps Record Month for Online Video
The silver lining to the cloud that the recent writer’s strike has cast upon Hollywood might be the surging consumption of online video content. More...

Podcasts Get Sexier
Recent estimates made by eMarketer peg the U.S. podcasting audience at 18.5 million in 2007. This number is expected to grow to 28.0 million in 2008, 38.0 million in 2009, 47.0 million in 2010, 56.0 million in 2011, and 65.0 million in 2012. More...

YouTube = Yawn, Google = Frown in Korea
While YouTube remains popular in the U.S. and in various markets across the globe, it has been met with tepid responses from users in South Korea More...

Google Sites Continue Lead in Online Video
Recent figures released by comScore Video Metrix show that Google Sites pumped up its online video market share to 31.3% in November, an increase of more than two percent from October. Almost 3 billion videos were viewed on... More...

Online Video Killed the TV Star
I like TV, more than someone in the Internet age probably should, and if I admit to how little video content I consume while sitting in front of an Internet enabled device, well, we won't go there. Let's just say there are... More...

Online Video Matures
According to a recent study conducted by the Pew Internet & American Life Project, the number of U.S. online users who watch videos online increased 45% from late 2006 to late 2007. In 2006, about 33% of Web users said they visited a video sharing site, compared to 48% who said the same in late 2007. More...

Online TV Viewers Are More Attentive
A recent study conducted by Simmons, a division of Experian Research Services, indicates that consumers who watch television content online are more attentive than their traditional TV set counterparts. More...

More Phishing Attacks in 2007
Phishing attacks in the U.S. cost unknowing victims $3.2 billion in 2007. For the year ending August 2007, 3.6 million adults in the U.S. lost money because of these attacks, More...

Professional Content Still King
Adults in the U.S. watch more professionally-produced television programming than they do user-generated videos on “alternative devices”, which includes computers, mobile devices, and digital media players. More...

When Writers Strike
If asked to name a union, I imagine many would gravitate towards one of the larger, albeit waining ones, the United Auto Workers. Name the last time that they went on strike, and unless you actively follow or have some... More...

Online TV Video Content Enhances Experience
According to a recent report released by Horowitz Associates, 61% of high-speed Internet users watch or download online video content at least once a week, while 86% do so once every month. Last year, these numbers were 45% and 71%, respectively. More...

Facebook: Another Privacy Issue
It was a little over a year ago when Facebook faced loud criticism for the unveiling of its News Feed feature. After a public apology and a few tweaks, the News Feed remains and is a convenient feature for many users. More...

YouTube Still Online Video King
According to the most recent comScore Video Metrix report for September 2007, Google Sites (which includes YouTube) remains the king of the online video hill, both in terms of the number of videos viewed and in terms of unique video viewers. More...

Hulu Finally Creeps Out of the Shadows
NBC and News Corporation have been talking for months about a joint venture into the realm of online video. More...

Online Video Watchers Are Viral
According to recent numbers released by the Pew Internet and American Life Project, nearly one in five Americans watch online videos on any given day. Their activity does not stop with viewing, however. Many of them forward their... More...

Dailymotion.com: The Next YouTube?
Though YouTube has become almost synonymous with all things online video-related, there seems to be a number of video-sharing sites that see a window of opportunity. After all, with the growing utilization of online ads... More...

Blinkx Unveils Cutting Edge Ad Platform
Blinkx, the growing video search engine, recently launched an ad platform, AdHoc, that would place ads beside or in videos based on what it "hears" in them. This speech-recognition technology is the first of its kind in the video... More...

Hooray for Online Video Ads
According to a report titled "Frames of Reference: Online Video Advertising, Content and Consumer Behavior," online video ads seem to be making good on its promise of good returns. More...

TV Viewing Elsewhere
It seems like most consumers are keen on the idea of watching online content on their television sets, though there are still a lot of people out there who are unaware that this is actually possible now, and the cost of such luxury is very... More...

Nielsen//NetRatings Introduces VideoCensus
Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an... More...

Online Video Junkies Dubbed “Streamies”
Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: "streamies." Thoughts on the nickname aside, the fact that anyone has deemed this... More...

Online Video Viewers Are Mature
Most people would expect younger Internet users to make up the majority of the online video viewing audience, and most people would be wrong. Recent figures point to an online video audience that has an average age of a little... More...

Online Video Viewed More by Males
In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience. More...

Display Ads Still More Important Than Online Video
Advertising through online video may be the hot topic these days, but that doesn’t mean that more traditional means of reaching consumers like display ads are dying off. In fact, recent numbers from Datran Media indicate that... More...

Microsoft Challenges YouTube with Soapbox
In yet another catch-up attempt, Microsoft unveiled its online video upload site called Soapbox to the general public in a beta release. More...

YouTube Will Share the Wealth
In a mildly surprising statement over the weekend, YouTube co-founder Chad Hurley indicated that the video sharing site would begin to share revenues produced by its videos with their creators “in the coming months.” More...

BBC and Google Get More Comfortable
When unlicensed videos appear on a big online video site, the word "lawsuit" usually comes to mind. But in the case of the BBC and Google Video, the ending looks to be a lot happier, and a lot less legally sticky. More...

Heavy.com Gets Fifth Round of Funding
Just as Google’s dominance has failed to end the spawning of more search engines, the fairytale that is YouTube has not discouraged other video sites from pursuing greatness in their own, smaller-scale forms. More...

YouTube Sees Sky and Big Competition on the Horizon
Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products. More...

Online Video: Show me the money
In what feels like a long time ago but was only in October, we wrote that many advertisers have already jumped on the video bandwagon but that not all of the dollars available have yet to find a home. Even people who don’t necessarily... More...